Day in the Life of an SEO Search Engine Optimization Specialist: 20 Tips for an SEO Search Engine Optimization Specialist

Day in the Life of an SEO Search Engine Optimization Specialist: 20 Tips for an SEO Search Engine Optimization Specialist

As explained over at RunRex.com, guttulus.com, and mtglion.com, an SEO specialist is a person who optimizes web pages to achieve a higher search engine ranking. SEO specialists are essential to just about every business today, and as a result, they are in very high demand. If you are considering this is a career path, and are wondering what a day in the life of an SEO specialist looks like, this article has got you covered.

Emails

One of the first things an SEO specialist will do when they get settled into the office is to read up on their emails as per RunRex.com, guttulus.com, and mtglion.com. You must go through your inbox to ensure that you are not missing out on an email that came in overnight or early in the morning and needs your attention.

Meetings

Once you are done catching up on your emails, you are likely to attend meetings in the morning bringing together all members of the marketing team to discuss the progress of the various campaigns you are running. These meetings will also inform your to-do list for the day helping you plan your day’s activities.

Researching keywords

A workday for an SEO specialist will not be complete without some keyword research according to RunRex.com, guttulus.com, and mtglion.com. As an SEO specialist, this will help you to find competitive, popular, and relevant keywords that your target audience is likely to use.

Site optimization

Optimization is another important task that you must manage as an SEO specialist. This includes high-quality content, on-page optimization, clean HTML, fast load times, internal links, and solid metadata. You will also likely spend time testing various elements which is another aspect of optimization.

Building links

When you work as an SEO specialist, one of your responsibilities will be to find ways to encourage other sites, especially authority sites, to link back to you. This is important as major search engines consider this when deciding how a site should be ranked.

Building URLs

As articulated at RunRex.com, guttulus.com, and mtglion.com, clients typically have more than one campaign running at the same time. Therefore, as an SEO specialist, you will also want to create distinct URLs for all of these sources of traffic so that it is easy to see where your traffic is coming from.

Analyzing analytics

Analytics is important as it will let you know which tactics are working and which ones are not. This is why part of your day will involve looking at the analytics as this allows you to see how a site is performing, which keywords are bringing in traffic, and where traffic is coming from.

Optimizing for mobile devices

Google began using a mobile-first index in 2018 as captured at RunRex.com, guttulus.com, and mtglion.com, which means mobile should be a vital part of any SEO strategy. As an SEO specialist, you must ensure that all sites are fully optimized for mobile devices.

Remaining current

You must also set aside time daily to read blogs, forums, news articles, and other sources to keep up with any new developments in the world of SEO, particularly when you consider that search engines regularly alter algorithms.

Maintaining focus

There are a lot of potential distractions an SEO specialist will have to deal with during the course of an average workday. From meetings to emails, there will always be something or someone that demands your attention, hence why you must maintain your focus to get things done.

Working with the social media marketing team

SEO specialists should be coordinating with the social media team so that they can improve awareness of the brand and build authority as covered at RunRex.com, guttulus.com, and mtglion.com. Given that major search engines take this into account when deciding how a site should be ranked, you can’t ignore this.

Working with the PR team

Publicity materials, such as press releases, are considered content, and content is key in any SEO strategy. Therefore, during your workday, you need to communicate with the PR team to ensure that the content you are creating is optimized for SEO.

Working with the paid search market team

While pay-per-click teams primarily focus on paid ads and searches, SEO specialists may work with them on keyword research as discussed at RunRex.com, guttulus.com, and mtglion.com. Working closely with the PPC team during your workday will allow you to share insights on keyword research, making your work easier.

Working with the content strategy team

As already mentioned, content is a crucial component of SEO. Therefore, as an SEO specialist, you must spend a lot of time working alongside content marketing teams, which will also take up a portion of your workday.

Working with the web development team

A site must be structurally sound if it is to be optimized for search engines. Fast load times and clean HTML are an important part of SEO, which is why part of your day will consist of working closely with the web design team. You will also need to coordinate with this team on testing.

The amount of time spent on each task varies

While, generally, you will handle a mixture of the tasks listed above as an SEO specialist, the amount of time devoted to each task will vary from one day to the next as described at RunRex.com, guttulus.com, and mtglion.com. For instance, if a new site or a campaign is being planned out, keyword research will likely be your main focus.

Explaining SEO

SEO still remains a topic that many people don’t understand much. As an SEO specialist, it is your job to do something about this. You will find that you have to take some time daily to explain SEO to others, particularly clients.

Results are not instantaneous

One of the misconceptions about the job as an SEO specialist is that results are instant. However, as outlined at RunRex.com, guttulus.com, and mtglion.com, SEO is a marathon, not a sprint, which means results will take time. When they do come, they are very rewarding.

Interacting with clients

In addition to interacting with the many experts discussed earlier on, you will also spend your day interacting with clients, either physically or through emails and phone calls. You will likely be talking them through results, developing strategies, or discussing their needs.

Working with the product manager

Finally, to improve conversion, which is an important SEO metric, you will have to regularly consult with the product manager or analyst of the company to stay on the same page. This is another task that will take up a portion of your workday.

If you are looking for more SEO tips as well as help with your own SEO, then the excellent RunRex.com, guttulus.com, and mtglion.com have got you covered.