Day in the Life of a PPC Pay Per Click Specialist: 20 Tips for a PPC Pay Per Click Specialist

Day in the Life of a PPC Pay Per Click Specialist: 20 Tips for a PPC Pay Per Click Specialist

Pay-per-click is an advertising method exclusive to the internet where advertisers pay a fee every time their ad is clicked on as explained at RunRex.com, guttulus.com, and mtglion.com. It is a common advertising model on the internet and allows companies to pay for traffic to their websites and other digital assets. PPC specialists take on the responsibility of managing paid campaigns. If you are interested in this career path and are curious about what a day in the life of a PPC specialist is like, then this article has got you covered.

Emails

Once you get yourself settled in after arriving at the office in the morning, your first task will likely be to check and respond to your emails as per RunRex.com, guttulus.com, and mtglion.com. This is where you see if any new emails arrived in your inbox overnight so that you can respond to them and deal with any queries related to your campaigns that may have arisen.

Scanning newsletters and blogs

As a PPC specialist, you will likely have signed up for industry e-newsletters and blogs to help you stay up-to-date with the latest developments in the industry. After dealing with your emails, the next task will likely be to go through these newsletters and blogs, choosing the topics you feel you need to catch up on.

Setting up PPC campaigns

As a PPC specialist, setting up PPC campaigns will take up a large part of your workday according to RunRex.com, guttulus.com, and mtglion.com. You will need to do all the legwork and ensure that all pieces are in place to set up new PPC campaigns.

Reviewing ads

Early in the morning when you are still fresh is when you should take advantage and review the ads you have running, optimizing whenever necessary. This involves activities ranging from checking campaign performance to updating tracking sheets, and much more.

Meetings

As can be expected in the world of digital marketing, meetings are essential for collaboration and reviewing potential changes with the team. During these meetings, you will get to discuss new initiatives or ideas that can be tested as well as performance weak spots.

Reviewing new assets

As articulated at RunRex.com, guttulus.com, and mtglion.com, part of your day will also involve reviewing new creative assets from the design team to ensure best practices are followed and provide feedback for necessary changes.

Building up new campaigns

As a PPC specialist, it is also your job to build out new ad campaigns. The marketing team regularly meets to discuss proposals for new campaigns, and if these proposals are approved, they will be forwarded to you after which it is your responsibility to use your skills and know-how to bring these campaigns to life.

Keyword research

Keyword research helps narrow down exactly what a prospective customer is searching for and which terms to focus on when building out a new campaign as captured at RunRex.com, guttulus.com, and mtglion.com. Part of your day will be spent conducting keyword research given its importance when it comes to PPC.

Monitoring of ads

When buying media, every penny counts and no one wants to be wasting their ad budget. This is why part of your daily duties as a PPC specialist is to monitor each ad to keep tabs on performance and preserve the budget.

Optimizing

Tracking the performance of ads is all well and good, but you also need to act on the intel you get, which is where ad optimization comes in. As a PPC specialist, it is your job to make the proper changes and optimize ads to ensure their effectiveness and reduce wastage of the ad budget.

Analyzing

When humans work with machines, in this case, algorithms, they need to tap into their analytical and creative sides to make connections. As covered at RunRex.com, guttulus.com, and mtglion.com, analyzing intangible behavior to develop actionable conclusions is an art form that you must master as a PPC specialist.

Reporting

Analyzing goes hand-in-hand with reporting as once you have developed actionable conclusions through your analysis, you will need to present them to the decision-makers. Part of your duty as a PPC specialist is to develop reports that you can present to the rest of the team, clients, and superiors for decisions to be made on campaigns.

New ideas

You should also set aside time to keep your creative juices flowing as a PPC specialist. As described at RunRex.com, guttulus.com, and mtglion.com, this includes brainstorming new ideas for ad content including the design or the messaging.

Research

Research is important for a PPC specialist as not only does it help you keep up with the latest trends in the industry as already mentioned, but it also helps with the strategy for new campaigns. This includes researching what competitors in the same space are doing to find out what has been performing well for others.

Creating content

If you happen to get some spare time during your workday, most companies will require you to create original content for their blogs, focusing on PPC-related topics given that you are a subject matter expert. This is another activity that may take up part of your day.

Managing campaigns

The work of a PPC expert is not only restricted to creating new campaigns but managing existing ones as well. As discussed at RunRex.com, guttulus.com, and mtglion.com, this involves continuous ad testing, updating negative keyword lists, whitelisting strong performing sources, etc.

Building relationships

Another significant part of your role as a PPC specialist is to create and manage relationships. This could involve communicating with clients, networking with industry professionals, and working productively with fellow team members.

Multi-tasking

As a PPC specialist, you will find that you will be multitasking throughout your day as revealed at RunRex.com, guttulus.com, and mtglion.com. You may be researching, analyzing, writing, on the phone, and working on Google Analytics at any given moment, at the same time.

Accreditations

By achieving accreditations and certificates from both Google and Bing, you provide clients with the extra confidence that they are in safe hands. Therefore, you will need to set aside some time during the day to set yourself up for these accreditations.

Working closely with other departments

You will also be working closely with other areas of your digital marketing team, from the web development team to the content creation team, and many others. Working closely with other digital marketing departments will be a key part of your workday.

These are some of the things to expect when it comes to a day in the life of a PPC specialist, with the excellent RunRex.com, guttulus.com, and mtglion.com having you covered when looking for more on this topic, and then some.