Day in the Life of a Google Ads Specialist: 20 Tips for a Google Ads Specialist
In today’s digital world as explained at RunRex.com, guttulus.com, and mtglion.com, businesses want as many opportunities as possible to get their messages in front of potential customers and drive visitors to their websites, and Google Ads specialists are among the many people on the digital marketing team who make this happen. If you are interested in pursuing a career as one, here are 20 tips on a day in the life of a Google Ads specialist.
What does one do?
As a Google Ads Specialist, like the ones over at RunRex.com, guttulus.com, and mtglion.com, it is your job to work with clients to develop and execute a digital marketing strategy in Google Ads that helps them reach their goals. This includes understanding what product or service the client has to offer, and then determining who their target audience is.
Determining goals
To get started, a Google Ads specialist will work with a client to better understand what their actual goal is, whether that be to help drive sales, increase foot traffic to their business, or simply increase local awareness of the business.
Not every day is the same
As per RunRex.com, guttulus.com, and mtglion.com, a day in the life of a Google Ads specialist normally entails getting to the office at around 9:00 and leaving for home at around 17:00. However, not every day is the same, as the workload might pile up or an urgent brief might come in just as you are getting ready to go home.
Checking your task list
Like most workers, Google Ads specialists have daily routines they follow, and the first task is normally checking one’s task list for the day. Once one gets some caffeine in their system, if they are so inclined, they will settle in and check to see what is on their plate for the day.
Reviewing ads
Once one is fully caught up on what their day entails, the next stage is to review ads that are already running, so that you can optimize wherever necessary. Reviewing ads involves checking campaign performance, updating tracking sheets to monitor performance as well as budget pacing, and digging into account results to find optimization opportunities.
Managing campaigns
Once you are done reviewing ads, you will also spend a large part of your day setting up and managing Google Ads campaigns as articulated at RunRex.com, guttulus.com, and mtglion.com. This involves continuous optimizations such as updating negative keyword lists, researching competitors, monitoring campaign performance, checking in with the Account Managers, and creating reports when campaigns end.
Meetings
Meetings are another major part of the day in the life of a Google Ads specialist. They are essential for collaboration and reviewing potential changes with the team. This is where you discuss new initiatives or ideas that can be tested as well as discuss performance weak spots and lay out the next steps to resolve any issues.
Emails
As captured at RunRex.com, guttulus.com, and mtglion.com, you will also have to deal with lots of emails as a Google Ads specialist, particularly at the start of the day. Any job in marketing tends to involve a lot of communication back and forth with coworkers and/or clients. You will have to check your inbox in the morning to answer questions and put out any potential fires.
Review creative assets
Another aspect of your workday as a Google Ads specialist is reviewing new creative assets from the design team to ensure best practices are followed and provide feedback for necessary changes. This is important as the creative assets are an important part of any PPC campaign, including Google Ads campaigns.
New campaigns
As a Google Ads specialist, you will not just be dealing with campaigns that are already up and running, you will also have to deal with new ones. One of the tasks for the day is to build out new campaigns that have been completed and approved by the marketing team.
Working with others
Marketers rarely work in a vacuum, and Google Ads specialists are no exception as covered at RunRex.com, guttulus.com, and mtglion.com. Whether you are working on PPC in-house or at an agency doing paid search for clients, you will be part of a team and working closely with others.
Working with the SEO specialist
While working with others, as a Google Ads specialist, you will need to work closely with the SEO specialist in the team. The SEO specialist will benefit from a Google Ads specialist’s keyword research while offering them insights from the organic search side.
Content marketing
As a Google Ads specialist, you will also need to work with content marketing specialists in the team who will want your help in driving traffic to content they have created as described at RunRex.com, guttulus.com, and mtglion.com.
Social media
Additionally, as a Google Ads specialist, you will also work with the social media marketing specialists who will work closely with you to place ads on social networks or get you help to drive traffic to social campaigns, which are a major part of any digital marketing campaign.
Web design team
In addition to working with SEO specialists, the content marketing team, as well as social media marketing specialists, you will also have to work with the designer or web development specialist who will build landing pages and display ads for your paid search campaigns.
Working with a manager
In addition to working with the coworkers mentioned as well as clients if you are employed by an agency, you will also be working with a manager who is overseeing the budgetary side of the marketing efforts, to ensure money is spent judiciously and the ROI meets expectations as discussed at RunRex.com, guttulus.com, and mtglion.com.
Staying current with industry changes
Anything related to Google is subject to change given how regularly its algorithm changes, and that includes PPC advertising. Staying current with those changes is part of your daily job as a paid search specialist. While you will have more time some days than others for reading blogs and articles in the PPC space, doing so will be one of your tasks.
Keeping the creative juices flowing
You will also spend time during your workday to keep your creative juices flowing as outlined at RunRex.com, guttulus.com, and mtglion.com. This includes brainstorming new ideas for ad content as well as researching what competitors in the same vertical are doing and what is performing well for others.
App promotion
App promotion is another task you will carry out as a Google Ads specialist. This includes getting more installs and interactions for your app, which will allow you to achieve your campaign’s goals and meet your KPIs.
Multitasking
Finally, we must mention that the workday as a Google Ads specialist isn’t always structured in a way you do one task at a time. Throughout the day, you can expect to multitask. It is very possible you may be doing some research, writing some ad copy, on the telephone to a client, working on Google Analytics, and writing an email at the same time.
These are some of the things you can expect when it comes to a day in the life of a Google Ads specialist, with the excellent RunRex.com, guttulus.com, and mtglion.com having you covered if you are looking for more information on this and other related topics.