A growing number of businesses rely on their websites to grow profits even when they are not online-based. If you own a website, you need to make the most out of it. Here are 25 tips that should come in handy when you are thinking of creating a website for your blossoming business.
1. Ensure That You Have A Professional Logo On Your Site
The logo is a crucial part of branding. Besides being professional, you should ensure that it is prominently displayed on your site. That way, visitors know they are in the right place.
2. Link the Logo To The Homepage
Ideally, the logo, which should be located on the upper corners of your page, should have a link to the home page. It makes site navigation quite easy.
3. Use Intuitive Navigation
That means that navigation to other pages on the site should either be located on the navigation bar at the top of the site or a secondary bar to the left of the site. Complex navigation on a site will cause high bounce rates.
4. Do Not Clutter Your Site
It is quite easy nowadays for sites to be visually cluttered since it is quite easy to load websites onto pages. However, if the visuals are too many, it could make the site look unprofessional.
5. Space Out Your Website
Have spaces between paragraphs and images so that visitors can navigate with ease. Crumping everything close together can be quite confusing for visitors.
6. Be Careful of the colors on Your Site
By adopting a neutral color palate, it can help your website appear elegant. It increases the trust the visitors have in your products.
7. Invest in Some Good Photography
While your expensive phone can take some great photos, it does not beat the quality of a professional photographer’s lens. Most of them are quite affordable.
8. Choose the Fonts Carefully
When deciding on the fonts, ensure that they are legible on multiple devices. Some fonts will not be legible when a person uses their mobile device.
9. Make Every Page a Landing Page
Some may assume that visitors will only come to their site through the homepage. However, that may not be so. Ensure that whatever page a visitor uses to enter your site; they can find crucial information there.
10. Create a Responsive Site
A strategy will even affect how Google ranks the site. Instead of creating different sites for different devices, it is better to have a site that can adapt to any device being used.
11. Do Not Concentrate too Much on Flash
Flash has recently run into legal troubles with Apple. Thus, its significance on the creation of sites is wavering. Consider other alternatives such as HTML5.
12. Create a Responsive submit Button
Ideally, the button should react to the cursor. When a visitor hovers over it, it should change color. It helps to make the site reduce its bounce rate.
13. Test the Design
When you launch the site, do not simply fold your arms and rest. Test the design of the site often. Sometimes, even varying the shade of your colors a bit can have a huge impact on the site.
14. Keep the Content Fresh
The last thing you want is for visitors to see the same things on the site every time. Give them a reason to want to come back often to your site.
15. Intergrade Social Media into Your Site
You should ensure that visitors to your site have the ability to share on social media. It creates social proofing, which builds trust in your business.
16. Avoid using too Many Fonts
In most cases, a website should only have one font. However, if it is not avoidable, you can use two such as italicized text and bold headers. Beyond that, your site looks too salesy.
17. Use Scale For Emphasis
Most people may fear using scale since they think it makes the site look unprofessional. However, if used well, it can help drive an emphasis on the important points of your site.
18. Draw Inspirational From Others
It is especially important if you do not have much experience in creating websites. Check for what others have done and try to be inspired by it.
19. Buy a Domain
While some services offer you a domain with an extension, it is best to own yours. It is part of having a good marketing strategy.
20. Add a Face
A good way for your site to be successful is to have a human face to it. It makes the visitor relate better to you.
21. Have a Contact From
Sometimes, the email link you provide may not work. Have various methods through which visitors to your site can reach out to you.
22. Avoid Stock Photography
It is quite easy to be tempted to score the web for some cheap stock photos. However, it will likely affect the amount of trust that visitors place on your products.
23. Add Video Testimonials
While using text is quite effective, having a short video testimonial generates more faith in your product. Have a real customer deliver the testimonial when possible.
24. Optimize the Site for SEO
SEO is a crucial aspect of creating any site. Otherwise, your website may never reach the right people.
25. Think of Future Growth
If you think that your business may grow big fast, avoid using a web service meant for small sites. Soon, the site will become undependable.