Comprehensive Guide to SEO & PPC for Personal Injury Lawyers
As a profession, taking up personal injury law can be quite challenging. It is a demanding task solving the numerous cases but it is even more challenging trying to get clients-especially if you are a newbie. This is why very many lawyers have opted to set up business websites in a bid to get more clients. What most people don’t know however, is that setting up a law business website on its own is not enough. You have to adopt the right marketing strategies to assume a prime position for your law business. As a lawyer who owns an online business, there are two very important things that you should be aware of; SEO and PPC. In this article, I will provide a comprehensive guide on SEO and PPC, provide insights and provide reasons why you need to incorporate the same in your business.
Search Engine Optimization
In a nutshell, Search Engine Optimization is an internet marketing technique where marketers and online business owners aim to drive traffic to their websites by creating satisfying content that satisfies the needs of the users. The content is created in a certain manner to enable the websites to rank highly and equally get very many visitors. Search engines like Google and Bing have filters that enable them to detect the content that matches the metrics set for ranking and then position the websites according to the quality.
As a personal injury lawyer, SEO should be of high importance to you. In such a competitive era, you need to create content for your website that will enable you to rank highly for you to get more clients. You can run on site SEO and off-site SEO. On site SEO involves creating high quality content. The content needs to be fresh, captivating and the choice of words needs to be spontaneous. The words need to be researched and the correct keywords put into the content for the clients to find your services quickly. The architecture of the page together with the speed of page loading play a significant role as well in the final quality of the website.
Offsite SEO activities include incorporating social media into your law business, building links and sharing your content to various platforms for people to see the content easily. Both onsite and offsite SEO activities play a major role in the overall quality and ranking of your business. If you are a lawyer who is conscious about the wellbeing of his/her business, then SEO is one skill that you have to equip yourself with.
Pay Per Click
The other very effective internet marketing model that can help you as a personal injury lawyer is pay per click. Pay per click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. This is a very cost effective model of marketing because you have all the control in your life on the amounts of money and the period in which the campaigns can run.
As a personal injury lawyer with an online website, you can pay Search Engines like Google for your services to be advertised at very prime positions in the search results pages. When someone searches for injury lawyers in your area, then your advert will be among the first to be seen by the clients. When the client clicks on the advert and visits your page, then a small fee is levied on you by the search engine.
For you to succeed in PPC however, you have to carefully research keywords and select the most relevant phrases that you think most users will use when searching for personal injury lawyers and create ads using those phrases. Past the ad, you have to create a very good landing page so that the clients will be able to see your content and services with ease and employ you. Creating quality content will not only help you land very many clients but will help you get discounts and great ratings from the search engine. Google for example charges less for great content. When your ad is accompanied by content that actually satisfies the needs of the clients, you will then be required to pay less per click and your ad will be placed on the top.
There are very many SEO and PPC software that you should learn how to use. Adwords and AdSense are among the most popular around. I am not going to delve deep into these software today but would really encourage you as a personal injury lawyer to incorporate the two prior mentioned strategies in your marketing. They may sound easy to implement but they need dexterity and patience before you can realize the results. The other good option is hiring a SEO agency to do the marketing for you.