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Ever since paid search was adopted in marketing, it has not been a reserve for the search engines. Although it predominantly is used by search engines, other platforms such as Facebook and Amazon have adopted the model of advertising to good effect. We get asked a lot of questions here at Runrex about Facebook PPC […]

Gone are the days when Google was the only go to resource in finding products and services- nowadays social media platforms and ecommerce platforms have caught up and they are changing the marketing world completely. One aspect of marketing that has been adopted in all the above mentioned platforms is sponsored ads and today, our […]

13 Affordable, Underrated Digital Marketing Tools There are a lot of digital marketing tools out there in the market right now, going into the thousands and finding those that are affordable and easy to use yet very helpful can be quite the hustle. That is where this article will come in handy as it will […]

The 13-Step SEO Audit: How to Find Your SEO Mistakes & Opportunities Most SEO audit techniques out there get a bad rep for being too technical and for taking a lengthy period of time to be completed. They are however a must for any business in this particular field which raises the age old question, […]

How to Double Click-Through Rates with Dazzling HTML5 Ads When it comes to click-through rates, display ads have been known to have a lower click-through rates than text ads. That is why HTML5 ads have been such a great addition to the banner ad world. Studies have shown that with the use of HTML5 ads, […]