Yes, SEO (Search Engine Optimization) keywords can be phrases. In fact, many successful SEO strategies involve targeting longer, more specific keyword phrases, often referred to as long-tail keywords.
Long-tail keywords are typically more specific and targeted than shorter, more general keywords. For example, while a general keyword might be “shoes,” a long-tail keyword might be “women’s running shoes for flat feet.” Long-tail keywords are often easier to rank for and can attract more qualified traffic to your website, as they target users who are looking for specific products or services.
When choosing keyword phrases for your SEO strategy, it’s important to consider factors such as search volume, competition, relevance to your business, and user intent. By targeting the right keyword phrases, you can improve your website’s rankings and attract more qualified traffic to your site.