While there are many free resources and tools available for SEO, there is typically a cost associated with effective SEO.
For example, optimizing a website for search engines requires time and expertise, both of which have associated costs. SEO professionals or agencies typically charge for their services, and the cost will vary depending on the scope and complexity of the project.
In addition, certain SEO tools, such as keyword research and analysis tools, backlink tracking tools, and website analytics tools, have a cost associated with them. While there are some free versions of these tools available, they often have limitations or offer only basic functionality.
That being said, there are some SEO tactics that can be implemented for free, such as creating high-quality content, optimizing meta tags, and building backlinks through outreach and networking. However, these tactics may not be sufficient for achieving a high search engine ranking, and they require a significant investment of time and effort.
So while there are free resources and tactics available for SEO, effective SEO typically requires an investment of time, expertise, and resources.