Web Development – Front End and Back End Elements Web development involves the building, creation, and maintenance of websites. It includes the design, publishing, and programming of a website and also the management of the website’s database. The process can be divided into different stages and Guttulus, in this post, explains these important components. Components […]
Understanding the Elements and Principals of Visual Design Visual design is a design technique that is aimed at shaping and improving the user experience of a site through photography, typography, illustrations, color, layouts, and space. It mainly focuses on the aesthetics by strategically implementing font, imaging, and color among several other elements. An effective and […]
Viral Marketing Every business owner and marketer has a dream of creating a marketing campaign that goes viral. However, it does not have to be a dream. Creating a viral marketing campaign may be difficult, but it is not impossible. We at Guttulus have created a few tips that can help you get started in […]
Sales Funnel Strategy An important strategy used in digital marketing is the sales funnel strategy. The name might sound odd, but this concept can make your business from a non-existent entity to a well-known business in a few days. Some firms specialize in implementing just this concept in marketing which shows how important it is […]
Public Relations In recent years, public relations have evolved from being just a sales strategy into an art. However, only large firms have the ability to carry out large PR campaigns. This does not mean a small business cannot have great public relations. Here are a few tips that we at Guttulus have prepared for […]
Print Design – Types and Uses Print design is, basically, a graphic design process, aimed at creating a product to be printed that is in a digital form. The print design can either be in .psd, .indd, or .tif, among others, and is printed on a material such as paper, ceramic, metal, cardboard or plastic. […]
Mobile App Development Mobile app development refers to a set of procedures and processes involved in the writing of software for mobile devices like smartphones and tablets. It is almost similar to the development of web application with the main difference being that mobile app development takes advantage of features only found on mobile devices […]
Lead ROI Analytics Given that the marketing world is constantly changing, business leaders are always swift to invest in campaigns and strategies that will put them on the map and improve their business operations. But there has to be accountability with regards to where the company resources are being invested. Thanks to advancement in technology […]
Landing Pages For Your Business A landing page is any destination on your website where you visitors land when they visit the website. A visitor can be directed to a landing page via a social media link, online ad, email marketing or from other starting points. The main goal of a landing page is to […]
Inbound Marketing Inbound marketing entails a definite process that involves content creation in attracting and capturing the attention of prospects for your goods and services before they are even ready for the market. It is, in other words, seen as a cost-effective way to transform strangers into promoters or customers of your product. Inbound marketing […]
