From the moment she made her maiden appearance on Victorious, all indications pointed towards a super star in the making. Then a shy beautiful teenager, Ariana possessed all it takes to make it in the music industry. From good looks, an awesome voice to an affectionate personality, Ariana Grande was one for the future.
Fast forward to today, and Ariana has lived up to the expectations and has proved the skeptics wrong. Although she had all it takes to make it in her career, Ariana has had to work extremely hard to earn followers and create a brand for herself. She has excelled in one skill that none of us saw in her 10 years ago and which is the basis of this post today- Marketing.
Creative marketing has played a very important role in Ariana’s career. Without proper marketing and brand building, Ariana wouldn’t be the household name she is today. We want to take a look at how Ariana and her team were successful at marketing and penetrating the market and draw lessons from her career. Here are 10 marketing lessons we can learn from Ariana Grande’s career;
Someone people can relate to
A lot of Ariana’s fans, are young people who grew up and matured at almost the same time as Ariana. These fans can relate to Ariana and therefore love her work. They watched her in Nickelodeon while growing up and still are listening to her music today. Ariana has banked on the fact that her fans are her age mates and has built her career by feeding them with the content they yearn for.
Quality content
However much you market yourself, if the content is whack, your brand will never grow. Ariana has been successful because she constantly produces good content for her fans to consume. From beautiful songs with powerful messages to featuring in hit movies, her quality content puts her where she belongs.
Authenticity as a person and in produced content
The other lesson to draw from Ariana Grande, is remaining authentic and producing content which fans can relate to. Ariana deals with problems which her fans can relate to and she uses these normal problems to create music and other content. It is not surprising that her music sells and her shows are always sold out.
Good social media use
Ariana Grande has a massive online following. She has various social media accounts and she uses them to her advantage. She engages her fans on the social media pages, constantly updates the pages with good quality content and promotes her products here. Social media is an integral to the success story of Ariana’s brand and any business looking to achieve such levels of success should consider social media as well.
Visionary
Ariana knew what she wanted from an early age and worked as hard as she could to achieve it. She had a clear picture of what she wanted in life and she herself confesses that she even surpassed her initial projections. As a business, do you have goals of what you intend to achieve in the long run?
Hardworking
Ariana didn’t become what she is overnight. It is a process that took a lot of time and remarkable dedication. Ariana tried her hand in quite a few things early on in life and although things didn’t work as she though, she didn’t stop working hard and exploring opportunities. Similarly in marketing, some of your initial campaigns might not be taking off but this does not mean that you should stop working hard.
Rewarding loyal fans
Ariana gives back to her fans by running competitions and awarding winners. This makes her fans feel appreciated and loved. This also increases the trust levels between the fans and Ariana which makes it easy for Ariana to sell products and endorsements to them.
Support from professionals
Ariana didn’t create the brand all by herself. She needed advice from her parents, a dedicated team of marketers and managers and many other people behind the scenes. This goes to show that brand building is not a one man’s job. It is a collective duty of various individuals with experience in the field and a central figure to be the face of the brand.
As a business, you need some assistance as well. Although it is possible to command a large following on your own, without proper management and marketing, your fame will not culminate into anything meaningful. And this, is why Runrex is here to help you.
Let Runrex take your brand to the next level
We are a digital marketing agency with an eye for detail and a winning mentality. We have helped put hundreds of companies and start-ups on the map and are looking forward to working with you and taking your brand to the next level. Give us a call today, and watch your business grow wings.