Amazon PPC Keyword Research – 10 tips
Much has been said of the AdWords platform but a reality many have not exploited is the opportunity to utilize Amazon PPC. The gist of this angle of marketing however always comes down to keyword research which is the section that most marketers find hard to maneuver. When targeting Amazon PPC keyword research, several considerations have to be made and they include:
Utilize Sonar
Amazon PPC keyword research cannot be accomplished fully without using Sonar. This is a free Amazon tool that will allow you to find out the top 20 to 50 keywords that are relevant to your campaign. Every marketer knows the value of having this type of analysis ready which is why it must be taken advantage of. The beauty with this tool is that you can also get to sort the keywords by priority and volume which will give you some insight and prevent you from bidding on irrelevant keywords.
Target relevance
Relevance is everything when it comes to Amazon PPC keyword research. You have to target the industry specific terms, acceptable search terms, and the words that a customer would use when targeting a specific item. This is what will give you the chance to effectively focus on your target audience and utilize your Ad budget fully.
Gravitate towards long-tail keywords
When doing your research, the goal is to have three or more keywords within a search module. Long tail keywords will give you some flexibility and also allow you to adjust your campaigns accordingly. In general, there is less competition for long-tail keywords and this means that finding the relevant long tail keywords is a strategy that will give you the desired outcomes as far as Amazon PPC is concerned.
Focus on being technically compliant
Amazon is very strict when it comes to keywords and their appearance and this means specific care has to be taken when settling for the keywords to use in your campaign. A keyword appearing more than once is a complication and so is unnecessary pluralization and capitalization. The key here is to ensure that you are technically compliant to avoid issues with your campaign.
Identify and note the negative keywords
Most marketers have not yet realized the value of identifying negative keywords and noting them down. As much as some view the negative keywords as unprofitable keywords, it is worth noting them and adding them to the negative keywords list which will ensure you avoid spending your Ad budget on keywords that don’t convert.
Concentrate on objective description
The non-subjective keywords are the ones you should target since they streamline your campaign to fit in with your overall goal. Objective keywords are the ones that will expound on your product and accurately represent your product which is what you need when dealing with Amazon PPC.
Include the short tail keywords
These have a high search volume and are guaranteed to drive your campaign. When doing Amazon PPC keyword research, you have to find a search volume indicator and ensure you are instrumental in prioritizing the keywords that have the highest search volume. In this, the short-tail keywords are what make sense which is why you have to bring them on-board.
Align keywords to your audience
The most important point to take along when doing Amazon PPC keyword research is the alignment of keywords to your audience. Different search engines demand different optimizations for PPC and Amazon is profound when it comes to targeting. You have to be detailed with Amazon unlike with the other search engines if you are to achieve success. When you align your keywords to what your target audience expects, you are best placed to utilize your Ad budget and in turn expect a higher ROI.
Find out Competitor PPC keywords
An amazing strategy you can utilize when doing Amazon PPC keyword research is finding out the competitor keywords and trying to align yourself to get the best alternative from such. You can use Sonar and target the Reverse ASIN search function which will reveal the keywords a competitor is using. This is a functional strategy that will allow you to analyze your own keywords and find out if they are ranking your products and what you have to adjust in order to map against what the other marketers in the industry are doing.
Cast your net wider
You can broaden your search beyond the walls of Amazon and target platforms like Google Shopping section to find unique keywords to add to your list and create a robust keyword combination that will drive your campaign forward. When doing Amazon PPC keyword research, restricting yourself will only serve to limit your scope and this is why you have to take the step to cast your net wider and find the appropriate keywords that will optimize your keyword collection.