13 Tips How to Generate Leads with Twitter Video Ads
13 Tips How to Generate Leads with Twitter Video Ads
Videos are one of the most effective media for marketing. They establish rapport quickly, and they appeal to all as opposed to a text-only approach. It is not a wonder, then, that since the inception of Twitter Cards in 2012, video advertising on the platform and other social sites, in general, has skyrocketed. Here are 13 tips on how you can generate leads with Twitter video ads.
Videos vs. GIFs
Videos perform better than GIFs when lead generation is the primary goal, but this is not to say that GIFs do not have their uses. In comparison to GIFs, videos are more expensive meaning that if the budget is constraining, GIFs can be considered an option. The best action plan, however, is to use both in tandem as covered below.
When to use GIFs
Leverage GIFs to pique audience interest before the video goes live. It will create a sense of anticipation while priming your target demographic for maximum interaction with major promotional videos. Even better, GIFs have a high potential for going viral. Hence, they can preannounce your brand and substantially increase the audience willing to know more about your brand.
Humanize your video
As much as you can, your video should be highly humanized to achieve the maximum level of relatability. Highly relatable videos have been proven to perform well. Sadly, they applicable in the majority, but not all cases. They are ideal when sharing behind the scenes, authentic information about your business.
Capitalize on video series
Introduce a concept bearing an interesting story that is crafted to appeal to the masses. Then, serve the storyline in an episodic format similar to how soap operas do it. In this manner, your campaign will have a bigger impact, and you will achieve more view-time since potential leads will come back for more.
Be consistent
Those who see your videos frequently have a higher probability of becoming leads. Thus, you will be undoing yourself if you only advertise for a short while, and then give up. If observant, you will notice that multinationals never seem to stop advertising despite already having a high brand awareness and value.
Use original content
Twitter is a millennial-dominated platform, and millennials have been around for long enough to be familiar with cliché content. For this reason, millennials are also increasingly preferring other content delivery channels at the expense of radio, television and classic print media. Therefore, to best appeal to the Twitter demographic and generate leads, original content should be one of the campaign pillars.
Make use of teasers
Teasers are an excellent way to appeal to new audiences without seeming overenthusiastic about generating leads. The caveat is that teasers call for top-notch content management, but if done right, they can deliver results similar to video series. They are great for new brands, and they have a more elevated chance of going viral.
No hard selling
Indirect marketing approaches oriented towards priming work much better than hard selling. In fact, avoid hard selling completely and embrace pull marketing techniques such as the aforementioned video series and teasers.
Use soft CTAs
Including CTAs is a no-brainer, but what is more crucial is the kind of CTA’s you utilize. For maximum performance, push your audience towards other actions other than just leaving their details. Primarily, liking your page, and sharing your content. See to it that the call-to-actions are mild.
Capitalize on live video
Live content is currently in trend and on demand. It is original, highly relatable, genuine and the exact kind of material that millennials are attracted to and respond to. From this perspective, live video is great bait to cultivate trust on Twitter as you angle for leads.
Use your expertise
If you can access relevant insider information in your niche, you stand a higher chance of receiving attention particularly through live videos. If you can, therefore, share exclusive information, and you will get a followership that is always interested and ready to consume your content. You will have an easier time converting this type of followers into leads.
Short videos
Short, precise videos work best. Otherwise, you risk losing viewers midway before they get to your CTA. If your content is long, post a short trailer, or intro giving the link to the rest of the content. In this manner, you can kill several birds with one stone including driving traffic and encouraging action.
Most viral videos are 15 seconds short or less while the majority of high-performing video ads are 30 seconds long. For more on how to generate videos optimized for high performance, explore bitgale.com.
Entertain
If your video can leave a smile on a viewer’s face while delivering your core copy and promising to solve an immediate problem, the battle is as good as won. It is an art that you will have to perfect, but the effort is more than worth it.
In conclusion, promote your Twitter video Ads to reap maximum ROI. Promoted video content plays automatically which increases engagement significantly. This means that your videos should have an excellent introduction that will quickly arrest viewers’ attention.
