TOP 25 HIPAA COMPLIANT DENTAL MARKETING TIPS FOR 2023
TOP 25 HIPAA COMPLIANT DENTAL MARKETING TIPS FOR 2023
Being HIPAA compliant is one thing and being a classic facility with great services is a whole new different thing altogether while also not forgetting the experience that comes with it. Dental marketing is one of the few strategies that you need not have at your fingertips as uncovered by runrex.com experts.
- Website design
Have a good website design and you will surely get a huge following in no time. This has been proven that many of the clients that visit your website tend to look first at your website outlook before making any form of judgement. If it looks nice and appealing it will make them stay.
- Responsive mobile website
Many of the people tend to overlook the websites that are optimized for mobile phones. You need to keep in mind that many of the users now that access websites use their smartphones. So you need not pay attention to the mobile version of your website.
- Communication
It does not matter how you communicate, whether in writing or through word of mouth What you need to keep in mind is that, you need to make sure that you have good communication skills. To some people it may seem to come out naturally, but if you are not lucky enough then its high time you work on improving this.
- Using of SEO tools
Apart from google analytics, you need to have a knowhow on other digital marketing tools that can be able to give you a different data set. More information on SEO tools contact runrex.com.
- Use of google analytics
By mastering information from google analytics you will be able to utilize it and make an improvement on your site. The best thing about google analytics is that you get a lot of information from traffic information to conversations.
- Honesty
Being honest might sound a bit of topic but it is one of the fundamental pillars in becoming an expert digital marketer. It is good to admit that you have done something wrong and to some extent also admitting that you do not know somethings.
- Paid advertising
The best way to make sure that your content is viewed by majority of the people on social media, is to get a paid advertising. This will allow your brand to get a lot of followers over all social media platforms.
- Set realistic goals
Still basing on the earlier point on goals, runrex.com uncovered that having a realistic goal will be able to propel you to reach your goal. Realistic goals allow you to know where you stand in terms of both resources and energy.
- Choose your social media platforms wisely
It is not necessary to be present in all the social media platforms, but it is advisable to create a huge impact on the few that you are present in. In this case it is not the quantity that matters but the quality that matters. So for you to ace this, you need to do a thorough research and plan your social media presence clearly.
- Post frequency
You need to make sure that you optimize your post frequency in the sense that you know which time of day is the best for you to post your content and how to post it. This will also help you know what type of content is interesting to them and who purchases your services or products.
- Critical elements
One thing is to have a website but it is a whole new thing to have all the necessary tools to run it effectively. These tools include quick to load, easy to read, Seamless user experience, excellent image resolution just to name a few.
- Booking
You need to make sure that you have been able to set aside a place where by the clients or potential clients is able to book an appointment with you with no fuss whatsoever. Also not forgetting the medical emergency number.
- Increase web traffic through SEO
You need to use SEO to your advantage, you need have a comprehensive dental SEO strategy that will be able to drive traffic to your website in the easiest of ways towards boosting your visibility online.
- Use relevant keywords
They play a great deal in making or breaking your website. You need to have fresh and engaging keywords that are optimized. This will prove to be very efficient in attracting new clients.
- Each social channel is unique
One thing that you should never do is to post the same message on different social media channels. If you want to succeed in social media marketing, you need to treat each social media platform uniquely. You can do this by posting different messages, on different platforms, with the same meaning of course but keeping in mind the different specifications of each social media platform.
- visual content
In order for you to boost your social media engagement, you need to prioritize the sharing of visual content. The research from runrex.com, indicates that photos and videos are the most powerful social media strategies. You also need to keep in mind that your videos should be of high quality.
- Dental social media
It offers a valuable opportunity to advanced patient management. This is very good as you will be able to attract new patients very easy depending on how you set your first impressions on the social platform.
- Email marketing
It offers a vast marketing scope for building relationships and increasing patient retention for your dental practices. According to runrex.com, it has been able to prove itself worthwhile over the years.
- Use dental marketing software
By housing a well-designed website that is optimized and the content is engaging and at some point you can be able to find new clients via social media. Then this means that you have a sizable following and due to that you may need to use a marketing software for you to follow up on such information.
- Always have room for increasing your budget
This mainly falls under the idea of paid adverts. If you are able to see that by using paid adverts the response is positive then runrex.com experts advise you to increase your advertising budget.
- Focus on customer services
For you to get referrals, you need to make sure that your clients are more satisfied enough to tell others about you. In some instances, customer services are not considered as a marketing strategy but in this case it is.
- Run an SEO campaign
By doing this you are able to improve the visibility on google search results. The bottom line is that you need to be seen in the search engine results pages in order for you to get clicks to your websites.
- Guest blogging
Guest blogging is very efficient; it allows the new clients in your blog to create content for your brand. Expert digital marketers at runrex.com indicate that, by allowing the new clients to contribute to your website, most companies have been able to scale their content strategy while also bringing about a lot of organic traffic
- Quality is key
Many website owners take quantity over quality and this is wrong especially in terms of dental care. If you consider quality over quantity, you get attention in a very positive way. This is quite nice as you will have an upper hand in the market.
- Ask for help
It is known that no one can be able to survive on their own, at some point you will require some kind of help from someone. When it comes to dental marketing and dental care you may need to share a lot of content. For this to be efficiently done you may need to have some help, especially when it is based on marketing.
