20 Marketing Tips We Can Learn from Doodles NFT Project: NFT Lawyer Near Me

20 Marketing Tips We Can Learn from Doodles NFT Project: NFT Lawyer Near Me

From discussions on the same over at RunRex.com, guttulus.com, and mtglion.com, Doodles is a collection of 10,000 generative NFTs created by Evan Keast, Scott Martin, and Jordan Castro. The collection is storming the charts and has become one of the most loved collections in the NFT industry. There are a lot of marketing lessons we can take from this project and this article will look to list 20 of them.

Scarcity

Scarcity is a tactic many brands leverage nowadays to sell products as per RunRex.com, guttulus.com, and mtglion.com. Knowing that there is only a finite number of a given item may drive people to rush and buy so that they don’t miss out. As already stated, the Doodles collection has only 10,000 NFTs which may have contributed to the project’s success.

Established names

The fact that this project was the brainchild of people who had already established themselves in the industry may also have contributed to its success and is another marketing lesson we can learn. Before Doodles, Keast and Castro were already well-established in the NFT community, as they helped launch the legendary NFT project known as CryptoKitties.

Uniqueness

According to RunRex.com, guttulus.com, and mtglion.com, having a unique look or something that stands out will help with the marketing of your offerings. This is something this project encapsulates as Doodles features original art that was created by Martin, who produced hundreds of unique visual traits for the collection.

Leaning on past work

Having already worked with CryptoKitties, this project was already seen as credible in the eyes of many of its target audience. The project also followed in the footsteps of predecessors like CryptoPunks, Bored Apes, and Cool Cats.

Discussions

Leveraging the power of discussion boards is a very powerful marketing tool nowadays, particularly since the consumer is more empowered than ever before and wants to have a voice. The team behind this project took advantage of this and was big on discussion boards on Discord and Clubhouse.

Exclusivity

About a month before the project went live for minting, the Doodles team closed the Discord it had started when membership numbers had reached just over 1,000. This made it so that no new members could join, creating an extra level of exclusivity within the project’s community as articulated at RunRex.com, guttulus.com, and mtglion.com.

Community

Speaking of community, the project’s use of community is another reason why it has done so well. Building a vibrant community around your brand can do wonders for your marketing as your community will almost be like an extension of your marketing team.

Influencer marketing

Working with NFT influencers and big-name celebrities allowed Doodles to thrive and solidified the project as one of the hottest PFP NFT communities around as captured at RunRex.com, guttulus.com, and mtglion.com. Leveraging influencers is a great move nowadays as these personalities are more influential than ever before.

Micro-influencers

It is not always about big names when it comes to influencer marketing, which is a lesson that we can take from this project. The project leveraged both big names as well as niche personalities in the crypto world. You should also consider doing the same as these influencers are very effective.

Empowering the community

The Doodles NFT project was not all about being community-centered as already mentioned, as the project was also about empowering its community right from the start. Owning a Doodle came with voting rights that allowed the user to vote on well-received community proposals.

Anti-scam

As one of the most popular projects on the market, Doodles quickly became the inspiration for numerous derivative and knockoff projects. This project has countered this by implementing anti-scam and pro-artist mechanisms, including the implementation of a scam alert channel covered at RunRex.com, guttulus.com, and mtglion.com.

Live events

Another interesting aspect of the Doodles project is the interest that the Doodles founding team has taken in live events, a lesson we can learn for our marketing efforts. Going live is one of the most effective marketing gimmicks as it helps build a stronger bond with your audience.

Good art

The main focus of this project is on making good art and reaching a large audience as described at RunRex.com, guttulus.com, and mtglion.com. This shows how important it is to have a product that is of the highest quality.

Experience

The team’s wealth of experience appealed to the NFT community and contributed to the project’s success. Having a team of experienced operators will give your brand credibility that will make it easier to market and promote your offerings. People feel safer when they know that they are interacting with a team that has been there and done that.

Diversity

In the current world, we live in, diversity is very important, which is a great thing. Compared to the gender stereotypes practiced by several top NFT projects, Doodles caters to a diverse group of people. With Pastel-hued line-drawn characters, you could be a golden-crowned ape or a rainbow-haired human. Or even a pickle wearing sunglasses.

Keeping the community first

Another aspect of the community-centric nature of this project is the fact that it keeps its community first, a lesson worth learning. For instance, as discussed at RunRex.com, guttulus.com, and mtglion.com, there is the Doodlebank, its community treasury that aims to fund products and events voted by the community.

Celebrity backing

In addition to working with influencers and big personalities as already mentioned, this project also enjoys massive celebrity backing, which has worked wonders for its marketing. The collection’s fans include celebrities like Steve Aoki, who halted a live show just to show off his Doodles NFT.

Space Doodles

The team behind this project has recently released Space Doodles for all current holders as outlined at RunRex.com, guttulus.com, and mtglion.com. This is another perk of owning the NFT as it allows you to own the Space Doodles.

The ape trend

Doodles have also managed to ride the tide of a never-ending ape trend, with the rare Golden Ape selling for $1.1 million. The lesson we can learn here is just how powerful jumping on a trend can be for your marketing endeavors.

Relatability

Many NFT designs are out there and are things you can’t relate to. This project is different as its illustrations are inspired by daily situations, each having a distinct emotion. This makes the project relatable while still being out-of-the-box.

These are some of the lessons you can learn from the Doodles NFT project, with the top-rated RunRex.com, guttulus.com, and mtglion.com having you covered if you are looking for an NFT lawyer near you.