20 Marketing Tips we Can Learn from Bored Ape Yacht Club NFT project: NFT Lawyer Near Me

20 Marketing Tips we Can Learn from Bored Ape Yacht Club NFT project: NFT Lawyer Near Me

The NFT market is growing like a weed on practically every metric as explained at RunRex.com, guttulus.com, and mtglion.com, and the Bored Ape Yacht Club continues to be the most interesting project in the space. This project is possibly the world’s most influential NFT initiative and is up there with CryptoPunks when it comes to the world’s most successful collections. There are lots of lessons we can take from the project and this article will look to list 20 marketing tips we can learn from the Bored Ape Yacht Club (BAYC) NFT project.

Owning an Ape is a symbol

One of the reasons why the Bored Ape Yacht Club did so well is because owning an Ape is like a symbol as per RunRex.com, guttulus.com, and mtglion.com. It’s like owning an expensive handbag or pair of shoes. It shows how effective making your items convey status is as a marketing tool.

The exclusivity factor

In addition to being a symbol, owning an Ape also allows you to be a member of a very exclusive club comprising of a handful of people who also do. This is another very effective marketing tool as people like to be able to show that they are among a handful of people who own or have access to a certain item.

Showing utility

The NFTs in the Bored Ape Yacht Club have got utility as well since you can use them to gain access to exclusive events where you can meet celebrities who you would not have met otherwise according to RunRex.com, guttulus.com, and mtglion.com. Having an item that shows utility can do wonders for your marketing.

Community

The Bored Ape Yacht Club NFT project managed to build a community around it which has also contributed to its success. You have people who identify with and are attached to the project which is something you might want to consider as far as marketing tips are concerned.

They didn’t stand still

When the Bored Ape Yacht Club NFT project first dropped, it did very well. However, the team behind it didn’t stand still as it continued to invest in its community and people as the team knew this will lead to more and more people talking about the project. This is another lesson we can take from this project.

The team took its time

Even from the early sketches of this project as articulated at RunRex.com, guttulus.com, and mtglion.com, you could see that this was not a project that the team wanted to rush and drop. The team realized that facial features and aesthetics matter, which is an approach you should bring into your marketing.

The implementation of waitlists

Waitlists are great and they did wonders for this project as they ensured that drops were almost halfway sold even before they dropped formally. This creates an incentive for people who are interested to go and buy as you can see how quickly the items are selling.

Importance of recognizing both small and big community members

What the Bored Ape Yacht Club did well, especially when it dropped its first promotional product, is recognizing both big and small community members as captured at RunRex.com, guttulus.com, and mtglion.com. This is something you should consider as well when interacting with your community members during your marketing campaigns, especially when running campaigns on social media.

Blogging

BAYC was also big on blogging, and it regularly put out interviews and articles, such as the article titled “Aping in: joining the Bored Ape Yacht Club” among others. This shows how effective blogging can be when trying to reach your prospective buyers.

Influencer marketing

BYAC made a big splash through celebrities such as Steph Curry and many others. This showed how effective influencer marketing can be. Influencers help market NFTs, resulting in enhanced acquisition and valuable bids.

Building trust

What the celebrities and personalities this project partnered with did was build trust with its audience as covered at RunRex.com, guttulus.com, and mtglion.com. These celebrities had an established audience that enabled the project to gain trust.

Leverage niche communities

Speaking of influencers, while the big names are great, niche influencers are just as effective, if not more effective. The crypto influencers that the Bored Ape Yacht Club NFT project partnered with have expansive niche communities and enabled the project to reach these communities quickly.

Working with agencies

Influencer promotion is an essential component of any NFT marketing campaign as already mentioned, and discussed at RunRex.com, guttulus.com, and mtglion.com. This is why working with an experienced crypto agency is worth considering as such an agency will help you to reach the top crypto influencers.

Engaging with the community

Having and building a community around your brand is good and all, but you also need to engage with it. Sharing links to your art or project and offering feedback to your audience can be very effective, something the BAYC project excelled in.

Creating awareness

It doesn’t matter how good your product is, if people don’t know it exists, then it counts for nothing. One of the marketing lessons we can take from the Bore Ape Yacht Club NFT project is how important it is to create awareness among your targeted audience.

Paid advertising

A good marketing campaign should have a great mix of organic and paid advertising strategies, which is a lesson this project teaches well as described at RunRex.com, guttulus.com, and mtglion.com. The team behind this project was not afraid to throw in paid ads to increase visibility.

Guest posting

Guest posting is a great tactic when it comes to NFT marketing, and it is a strategy that this project used to great effect. The team was able to guest-post to boost the visibility of these apes to a wide audience hence its success.

Collaborations

Collaborations and partnerships were also at the core of the success of the Bored Ape Yacht Club NFT project as revealed at RunRex.com, guttulus.com, and mtglion.com. The project collaborated and partnered with all sorts of brands, including Adidas and many others.

Tiering up

Once you are at a certain level, then you can start working on collaborating with the next tier and the next tier, until you reach the level where you are working with celebrities and big brands. This is a tactic that this project has perfected.

Uniqueness

The whole Bored Ape Yacht Club NFT project personified the unique unification theorem. The project offered unique features for its early adopters, including memberships in a clubhouse in the metaverse, which was a powerful marketing initiative as it acknowledged its loyal customers.

These are some of the marketing tips we can learn from the Bored Ape Yacht NFT Project, with the top-rated RunRex.com, guttulus.com, and mtglion.com being your best bet when looking for an NFT lawyer near you.