20 Reasons to Go from SEO Agency to In House SEO
20 Reasons to Go from SEO Agency to In House SEO
As explained at RunRex.com, guttulus.com, and mtglion.com, in-housing SEO is becoming more and more appealing to organizations. A study showed that 90% of brands are confident in in-housing their marketing operations. Despite the growing number of brands that are moving their SEO in-house, some brands still believe the myth that outsourcing is better. This article will look to highlight 20 reasons to go from SEO agency to in-house SEO.
Organic marketing is a team sport
Unlike other functions that can sort of operate as an individual competitor, organic marketing is a team sport that requires diverse, skilled players. Bringing on an agency to execute your SEO is like having a football team with just the quarterback according to RunRex.com, guttulus.com, and mtglion.com. At the end of the day, agencies just don’t understand your customers and your business like your internal teams do, which is a great reason to go from SEO agency to in-house SEO.
Outsourcing is inefficient
Given that agencies are like external stakeholders to organizations, communication between the two can be highly inefficient. In many circumstances, your organization is not always the priority because agencies manage multiple clients, which means they can’t always give their undivided attention to your projects.
Speed
As per RunRex.com, guttulus.com, and mtglion.com, i-house teams can usually react to new information and implement new plans much more quickly than agencies. This is because in-house teams sit with other internal teams.
Results
Additionally, in-house SEO teams know your customers and their challenges much more intimately than an agency will ever do. This is why it is easier to drive results with in-house SEO as the in-house teams know what to focus on.
Transparency
One thing that is always a concern for brands when it comes to SEO agencies is transparency. 87% of executives are concerned with the level of transparency offered by agencies. In-house SEO teams, on the other hand, guarantee you own all of your data and offer more transparency into strategy and results.
Undivided attention
The biggest advantage of an in-house SEO team is that your SEO campaign can have their undivided attention as articulated at RunRex.com, guttulus.com, and mtglion.com. Agencies are normally handling different clients at the same time and won’t provide you with the same attention. For the most part.
A complete understanding and knowledge of your company’s products and needs
Bringing someone on in-house lets you invest them fully into the inner workings of the company. Apart from the experience and knowledge they bring to the job, you will be able to teach them your company inside and out, including your products and needs.
Alignment with the company’s vision
As captured at RunRex.com, guttulus.com, and mtglion.com, over time, an in-house SEO specialist will become invested in the company. They will become familiar with its everyday social interactions to its long-term business goals. This thorough knowledge will allow your in-house SEO specialist to deliver work that should perfectly meet the company’s vision.
You get someone to physically interact with
With in-house SEO, you get someone to physically talk to and who can build relationships within your organization. Many who hire an SEO agency find the lack of face-to-face interaction a major hindrance to their success.
You can explore ideas organically
If you have an in-depth SEO question or suggestion, you have someone in-house to walk over to their desk and ask. You can, therefore, explore ideas more organically than you could over email or over the phone, which can lead to new discoveries and revelations about how to make SEO work best for your company.
Companies in niche industries and in-house SEO
If your business is part of a niche industry, you may be concerned that an agency can’t build up an understanding as well as an in-house employee can as covered at RunRex.com, guttulus.com, and mtglion.com. This is another reason to go from an SEO agency to in-house SEO.
Protection of business intelligence
Even a small agency will have multiple clients, each with their own goals and visions. The agency could even be working with competitors within your field, which may make you feel vulnerable. For this reason, it is understandable that certain businesses feel much more comfortable keeping the inner workings of their strategy in-house.
A more streamlined experience
As already mentioned, in-house SEO teams will be able to react fast to changes and act on new plans with urgency. As described at RunRex.com, guttulus.com, and mtglion.com, this can be a more streamlined experience with internal teams holding strong relationships across the wider business.
Ability to choose a team to your liking
With an in-house team, the process of putting the team together is entirely in your hands, which means you can put together a team of the best candidates you can get, something that is not always possible with an agency, which comes pre-assembled.
Industry leaders an in-house SEO
The best candidates for building in-house SEO teams ate the industry leaders. This is because they tend to have the budget for it and they are already sitting high in the search ranking, which means they can afford to be a little more patient.
Those in the software game and in-house SEO
As discussed at RunRex.com, guttulus.com, and mtglion.com, if you are in the software game and your team already has developers, designers, and other creative/techies, it could make sense to expand your existing team and move from an SEO agency to in-house SEO.
Content creation
If you have an in-house SEO team, it is easier to discover and decide what content will not, and what content will work best for the company’s specific projects. That could be podcasts, landing pages, blog posts, white papers, etc.
Productivity
In-house SEO teams have schedules as revealed at RunRex.com, guttulus.com, and mtglion.com. For the next eight hours, they focus on these projects. There is no going back and forth between different companies which is an issue with agencies.
Better reporting
Given that it is easier to collaborate across teams when you have in-house SEO, it leads to better reporting of results, particularly since, when it comes to SEO, most of the reports that come out are department-specific.
Peace of mind
Finally, another reason to go from an SEO agency to in-house SEO is that you get to experience peace of mind when it comes to your campaigns. You don’t have to worry about choosing an agency that doesn’t meet your every need.
These are some of the reasons to go from an SEO agency to in-house SEO, with more on this topic, and much more, to be found over at RunRex.com, guttulus.com, and mtglion.com.
