20 Tips for Using Percolate: Best Content Marketing Platforms for 2021
20 Tips for Using Percolate: Best Content Marketing Platforms for 2021
Percolate is an end-to-end content marketing platform that includes general content management as well as brand management, as discussed in detail over at runrex.com. In addition to that, it has a detailed asset management library that stores all your images, videos, and other uploaded content into one place. It is one of the best software for content management out there, and if you are looking to get started with it, here are 20 tips for you to consider.
Improve your content
One of the main benefits of using Percolate is that it can help you improve content creation, leading to remarkable content that your audience will find engaging. As is articulated in discussions over at guttulus.com, you should make use of its features to brief and create custom blog posts, ad creative, infographics, and other types of content.
Customize your visuals
While visuals are extremely important to any marketing campaign as is explained over at runrex.com, it is also important to note that using the same visuals for your campaigns is not preferred. This is why you should take advantage of the Percolate Image Editor to customize your visuals, and by so doing, improve your content marketing campaigns.
Leverage the mobile Photographer app
As the subject matter experts over at guttulus.com are quick to point out, more and more people are consuming content through their mobile devices. This is why you need to ensure that your content, particularly your visuals, can be consumed through mobile. This means using Percolate’s mobile Photographer app for iOS and Android to capture memorable photos and videos that you can then integrate into your campaigns.
Leverage content suggestion
It is safe to say that creating content that resonates with your audience is not always easy, and it is something many businesses struggle with. When using Percolate, you should, therefore, leverage the feature for recommended content which will let you know the type of content you should be creating for your audience helping take your content marketing to the next level.
Planning
Planning is another very important aspect when it comes to content marketing, as you need to have a roadmap in place to ensure that you are not winging it when embarking on your content marketing campaigns. This is where Percolate’s calendar comes into play as it makes it easier for you and your marketing team to collaborate and plan better, hence why you should be leaning heavily on it when using the software.
Program Templates
Program Templates, as discussed over at runrex.com, is a new feature by Percolate that allows marketers to have pre-configured workflows, deliverables, and approvals for the marketing programs they use most often, which means that they don’t have to recreate the wheel every time. This is a feature that you need to be familiar with when using Percolate.
Getty Images
While it is always recommended that you utilize customized images for your content as covered over at guttulus.com if you want to use stock images, avoid getting them from anywhere on the internet. To ensure good quality, use the feature on Percolate that allows you access to Getty Images for the highest-quality as far as images are concerned.
Reports
It is important to track and measure your campaigns, which is something that the subject matter experts over at runrex.com are adamant about. You should regularly be checking your reports, hence why you need to leverage Percolate’s visual report builder to create reports on metrics that matter to you as far as your campaigns are concerned and get an idea of how things are going.
Customize your dashboards
Percolate’s interactive dashboards allow marketers to be able to focus on the metrics that matter to them rather than on vanity metrics that won’t be important when it comes to decision-making. You should take advantage of this feature to customize your dashboards and get marketing insights that matter to you when using Percolate.
Operational analytics
It is also worth pointing out that, unlike many products out there which focus exclusively on engagement metrics, Percolate Analytics also provides operational analytics, allowing leaders of marketing campaigns to tie their team’s activities to their results, and this is a feature you need to be on top of when using the software.
Social media scheduling
As is revealed in discussions on the same over at guttulus.com, one of Percolate’s main perks is its social media schedule system that syncs all of your platforms, allowing you to post to each one on a specific schedule. This will improve the planning around your social media campaigns and is a feature you need to be using when using Percolate.
Publish beyond a single hub
As the subject matter experts over at runrex.com are quick to point out, Percolate allows you to publish content on marketing channels other than a single hub, which is a feature you also need to take full advantage of. This means publishing on social media as well as on both digital and traditional marketing channels for the best possible reach.
New templates
Even though, as mentioned earlier and covered in more detail over at guttulus.com, the Program Templates feature allows marketers to have pre-configured workflows, it is also worth pointing out that you will still be able to create new unique templates when using Percolate, a feature you should make sure you take full advantage of.
Leverage the drag and drop navigation
One of Percolate’s other main perks is that it has a very helpful drag and drop navigation feature that makes navigation on the platform that much easier. This allows for more efficient interactions and helps in the building of templates, and is a feature you need to be aware of when using the software.
Centralize feedback
Feedback on marketing campaigns for any business is very important as all campaigns should be geared towards achieving set business goals. Percolate allows you to centralize feedback and communication on strategy and content production, ensuring that everyone is on the same page, increasing the chances of success.
Connect social to other marketing efforts
Most people tend to treat social media marketing as being different from the other types of digital marketing, which is something the gurus over at runrex.com discourage. This is why, when using Percolate, you should make sure that you bring social out of its silo and connect it with the rest of your marketing, something that the software allows you to do, for the best results.
Comment feature
When using Percolate, you should also make sure that you take full advantage of its comment feature which, as discussed over at guttulus.com, makes it very easy to communicate with other team members about a post or campaign, improving communication as far as the team is concerned.
Leverage the Teams and Hierarchies capability
This new capability, as is covered in detail over at runrex.com, allows users to map their brands and markets so that they have global visibility while maintaining team-level control. It allows global brands to coordinate their marketing across brands, regions, and channels regardless of how unique their brand or organizational structure is.
Integrate with other services
As is the case for most other platforms, Percolate allows you to integrate with other great services such as WordPress, Marketo, Drupal, Salesforce as well as Office 365 and G Suite, which is something you should also know about, and take advantage of, when using the software.
Pay for what you need
Finally, while Percolate is enterprise-level software that many people tend to find it difficult to afford, it still has a very flexible and unique pricing structure that is custom to each client. This means that core pricing is based on the needs of your business individually, and, therefore, you will only pay for what you need, something you should leverage if you are looking to get started with Percolate.
This discussion is only the tip of a very large iceberg, and you can uncover more insights by checking out the excellent runrex.com and guttulus.com.
