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A local business website needs all the traffic it can get to ensure it performs to the highest possible capacity. Leveraging other avenues and platforms therefore becomes a core element to consider since it is what ensures the website receives a higher concentration of traffic funneled from other platforms. Twitter serves as a great platform that drives traffic effectively and this means it can be utilized to bring traffic and optimize the interactions on a local business website. Here are 10 tips for leveraging Twitter for a local business website.
1. Capturing engagement
Twitter can be leveraged through capturing engagement. This includes the answering of questions and responses given to queries that the target audience has. This is a great way to direct traffic to a local business website since people will gravitate towards the business once they get the sort of engagement that inspires their connection to the topic, product or service.
2. Utilize Nearby
Twitter has recently introduced a new way to share your location and the accounts that opt-in get to see and interact with the tweets from nearby business. Since the tweets will appear within Nearby and people will be able to share and engage with your business, it is easier for people to find your business online. Your location will be shared every time your tweet is released which means you can tap the local traffic and direct them to the select business website.
3. Enter conversations
One of the effective ways to leverage Twitter for a local business website is to enter conversations. It is important to leverage the conversations being handled by other local complementary business that are nearby including following and retweeting their business website and links while asking them to do the same. This will ultimately bring traffic to your business website since people will associate with the conversation.
4. Draw attention
A classic mode of leveraging Twitter is by drawing attention to your account and website at large. You can draw attention by attaching shop working hours and addresses on your Twitter Bio which will ultimately make people click and follow through to expound on their knowledge and capacity to receive products and services.
5. Insert links in your Bio
One of the most effective ways to utilize Twitter traffic for a local Business website is to insert links in your Bio. When you insert links to the website, people are bound to click through and you can also design the website as a landing page that will provide them with what they need be it products, services or information.
6. Ride on Hashtags
Structure your local business website as a hashtag and be creative about it to ride on the already popular hashtags that are making the rounds. It is important to research hashtags and send tweets using the hashtags that will link to the business website to get people to notice and engage the business.
7. Customize header image
One unique and workable way to leverage Twitter for local business website is to customize the header image to resonate with your brand. Use an image that is consistent with your brand and this will precipitate traffic to the select local business website since people will need to associate with the brand once they engage and identify with what the brand stands for.
8. Pin tweets about the Local business
Pinned Tweets appear at the very top and the target audience gets to see them first every time they visit your timeline. When you Pin tweets that touch directly on your brand and have a direct mention of your local business website, the results are pretty amazing. Tweets about your website and business should therefore be Pinned to enhance capacity to drive traffic to the website.
9. Schedule contests and promotions
Tweeting about contests and promotions and funneling the traffic to your local business website is a great way to leverage Twitter. When you schedule the contests and promos, be sure to build the anticipation and establish curiosity which will ensure people find your website for more information and news. This is the ultimate turning point since you can impact and direct the information they receive which will aid the business website in terms of providing what the target audience needs.
10. Comment on trends and local developments
When commenting on trends and local developments, appear as an authority and people will be eager to understand the reasoning behind it and the rationale that brought the view. The traffic generated from the exercise can effectively be directed to your local business website where people will get to engage more and understand the intricacies of the industry. With this, you effectively transform your local business website making it a landing page of sorts where you can impact the target audience and even aid them go through the conversion funnel seamlessly.