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15 tips: How to leverage Facebook’s Live 360 videos
Facebook’s Live 360 videos have become a phenomenon that is taking the world of social media by storm. Its use has gone beyond simple interaction to actual business engagement where varied institutions are utilizing the platform for marketing. It is one thing to want to use the Facebook Live 360 platform for interaction and it is another to leverage it for bettering the experience and engaging with the target audience. Here are 15 tips on how to leverage it for marketing.
1. Workplace tours
One way to leverage Facebook’s Live 360 videos is with the structuring of workplace tours. When the Live 360 videos are captured, the target audience gets to have an immersive experience as it is a factor that opens up a channel of communication where the target audience feels part of the brand. It is a strategy that readily humanizes your brand ensuring your business is relatable.
2. Utilize Influencer interaction
Facebook’s Live 36o videos are simply the best when it comes to Influencer interaction. With live video broadcasting, the target audience gets to resonate with what an Influencer is promoting which makes it an inclusive process that endears the brand to the prospective clients.
3. Release exclusive footage
The whole point of a Live 360 video is to provide an unrivalled experience and what better way to capture that than to release exclusive footage that is pertinent to the message your brand is trying to convey. By releasing exclusive footage, the target audience is given the opportunity to relate to the brand and become a part of the same.
4. Create a sense of urgency
One way to leverage Facebook’s Live 360 videos is to start a sequence of videos that create urgency over a brand and what it stands for. This is especially important for products that have limited stock or are premium in terms of their availability and overall quality. This is where you can also provide a procedural video about your products and services.
5. Showcase products
A workable way of utilizing Live 360 videos by Facebook is showcasing products. When you showcase products, the target audience gets to have an in-depth and detailed understanding which is everything a brand needs. A marketer can also get to showcase a production system and process which is an aspect that builds integrity of the business.
6. Structure discussions
An effective setting where Live 360 videos work best is when holding discussions on the online platform. When structuring the discussions, people can easily turn to see who has asked a question as well as who is answering including the individuals who are making comments and contributing to the discussion making it an inclusive affair.
7. Incorporate VR
Facebook’s Live 360 video lets you have the chance to incorporate VR in your marketing. With the Live 360 videos, viewers get to have a wholesome experience with the new VR technology and this provides an unrivalled setting since they get to be in the moment literally. It is the revolutionary way to handle content marketing.
8. Get real time comments and reactions
You can leverage the live 360 videos to get real time comments and reactions when sharing the video. With the interactive element, you get to receive the instant reactions that better a brand in terms of feedback.
9. Teasing new releases
When you have fresh entries into the market, teasing them serves as the best strategy to create hype around them and nothing does it better than Facebook’s Live 360 videos. Any additions to your portfolio can also be introduced through the Live 360 videos.
10. Location promotion
Nothing works better in location promotion than Facebook’s Live 360 videos. By providing visual information, the target audience gets to have clear impressions through the digital guide which cements the notion of authenticity.
11. Generate interest
It is possible to generate interest around a topic or subject using the Live 360 videos. Through the interactive setting provided, it is easier to set up a platform that will create interest within the target audience.
12. Structure live events
You can leverage the Live 360 videos to structure live events and make it engaging especially for the remote attendees. The beauty with this is that even the on-site attendees that are far from the action can still be made to be part of the proceedings seamlessly.
13. Explore behind-the-scenes
Tours of some select locations for the business cannot be handled better than with the Live 360 videos. The videos are unrivalled when it comes to exploring behind-the-scenes elements of a business.
14. Provide scenic experiences
Broadcasting from scenic relevant settings that will build anxiety and interest is a factor that can be achieved when you leverage Facebook’s Live 360 videos. It is the best way to provide attractive content and create interest around the message you are trying to share.
15. Structure brand story
A major factor to consider when trying to leverage Facebook’s Live 360 videos is the structuring of a brand story. When you have a core message that you need the fans to be genuinely engaged in, utilizing Live 360 videos is a worthy step to take.