Succeeding in any legal profession is no easy task. As if comprehending all the clauses in the constitution is not hard enough, you have to hustle hard to get clients to get your profession going. Patent attorneys don’t have it any easier. They have to constantly work hard to solve cases and work even harder to earn patent clients who need their cases solved. Thanks to technology and social media however, the marketing work has been made much easier.
In this article, we will be looking at how to survive your patent attorney job. We have provided 33 tips for patent attorneys to help you succeed in the profession and market you work with ease. Here are the 33 tips for patent attorneys;
Business Website –Hire a web designer to design a high quality website for you. Clients seeking for patent justice will always look for attorneys in your area online and a good website will help you tap into these clients.
Hire a social media specialist- It can be hard working as a patent attorney and managing your website, hire an agency and let them do the hard work of updating the content and marketing content for you
Donate law services-Sometimes you just need to offer free legal service for the community to be aware of your existence.
Be punctual in terms of case solving-Never be late to attend a court session or to an appointment. Always keep time and make time to prepare for the cases.
Watch your dress code and that of your employees-The first impression is always the most important thing. Ensure that you and your other staff members dress properly when on official duty.
Give professional opinions-Is there a case study on a local television that involves patents? Why not delve in and give your honest opinion on the same. It is a very wise marketing strategy.
Community service-Apply to volunteer at a local community college, community centre or similar venue. This could be a for-credit course or a one-day course on your area of legal expertise. It will help your career big time.
Make use of social media- Social media platforms like Facebook and Twitter can be very good areas to market your practice and reach thousands of
Advertise in the community-Make adverts in school and church newsletters and local marketer newspapers. This sort of advertising is usually cost-efficient and such publications are surprisingly well-read by their target audiences. You never know when a client will run into your advert.
Target the prime areas- Look at the areas where there are numerous patent, piracy and copyright issues and target these areas more in your marketing.
Be very professional in your service-Always uphold the code of ethics of law when serving clients. This will help you build a reputation.
Join local legal bars-There are numerous local bars that you can join to boost your knowledge and expertise in the field. Contribute to these legal bars also to sustain their existence.
Build long lasting relationships- Always keep in touch with clients even after their cases are done. You never know when they will be in need of your service again.
Offer services at an affordable cost- Offer high quality services at an affordable rate always. This will not only give you a good reputation but will also earn you numerous referrals and boost your practice.
Make cases personal- Try to understand cases from a personal perspective. Irrespective of the nature of the case, make it personal and handle it as if it were your own.
Refer to other attorneys-Always feel free to refer clients to other attorneys when applicable. You will also start receiving referrals. They don’t have to be patent attorneys, any legal case you know can be directed to a known and trusted attorney.
Work with passion always-always strive hard to ensure that you help clients get the satisfaction they are looking for in cases. Work with passion always-this is a profession you chose and put your heart and soul to the cases. The success rates will be on the rise.
Research thoroughly-Research and refer to prior cases to equip yourself with knowledge on how to solve the current cases you are handling. Refer to previous similar cases for tips on how to approach the current cases.
Understand the cases fully-Before presenting any case to the jury or judge, always ensure you have all the information you need to solve the case. Understand the client first before presenting any case in court.
Business cards- Print high quality business cards for your businesses. You can get your personal assistant to help you distribute them. Whenever a client visits, give them more than one for them to go share them.
Employee Business cards- If you have staff helping you at the office, give every employee his or her own business cards with name, title and e-mail address, along with the name of the law firm. People are more likely to hand out cards with their own names on them.
Hire an assistant who can speak more than one foreign languages-If you can’t learn foreign languages yourself, consider hiring an assistant who can speak multiple languages so that you can serve a wider range of clients.
Cross-sell– When you complete work for clients, remind them that you handle other matters as well. List the services that you can competently handle and ask the clients to refer you to their friends and family.
Send out press releases. Have you launched a new website, why not let the community know? Release press releases to the small local newspapers.
Check on your clients- Follow up on all your clients to find out how they are faring on in life even after the cases are done and dusted. Make the cases personal. That’s how you succeed in this field.
No case is too big or small-Always handle all cases with the same magnitude. Never take anything lightly and put emphasis on even the smallest of details. They can help you win patent cases and earn yourself a reputation.