In such a dynamic and competitive workspace, how do you survive your social media job? How do you ensure that you are a cut above the rest always and retain your spot as a top social media specialist? We have provided 33 tips for freelance social media specialists guiding them on how to use the various platforms to market your employers’ businesses and services. Here are the 33 tips for freelance social media specialists;
Be professional in the way you handle the accounts-When handling an official account only post and comment on relevant matters only. Don’t start posting personal videos and commenting from a personal perspective, it is an official account.
Be objective-when handling an official account, it is only wise to keep opinions to yourself. Don’t get emotional whenever you come across negative comments. Be very objective and decent in the way you answer to queries.
*here are special tips on how to use the various available social media platforms i.e Snapchat, Instagram, Facebook and Twitter for a successful day in office all year long.
Create Facebook premium ads-with the help of your employers, create paid Facebook ads to boost the marketing of the services of the employer. They really help in marketing these days.
Post videos about your new upcoming projects on Snapchat- Use Snapchat to give your followers a snippet of upcoming projects and products and make them look forward to the new projects.
Post videos demonstrating how good your product is- Use Snapchat to market your product by showing them first-hand how good your product, app or service is.
Create premium Snapchat ads- pay for ads on Snapchat to let the people of Snapchat see your brand.
Post captivating photos of your products on Facebook – post clear and captivating photos of your products and services and let the followers want to hire you by looking at the photos. Make the photos look good for the eye.
Create posters and post them on Snapchat- Create digital company flyers and constantly post them on Snapchat. You never know when a client will see the post and come calling for your services
Post motivational photos that will engage the followers- Post motivational photos and quotes on Snapchat that motivate your followers and don’t have to be related to your business. This is to engage the followers and motivate them in their hustles.
Post testimonial videos on Snapchat- post short videos of clients who loved your services and products to show your followers that your product is actually good.
Post photos with links and leads to your website- include links to your website on the photos you post on Snapchat and encourage the followers to open the website when possible.
Send links to your followers- Snap URLs and send links on Snapchat that lead to your website. Be careful not to overdo this though. Just be modest while at it.
Talk about current issues to engage your followers- As much as you want to earn clients and make sales, it is important to engage the followers and create a relationship. Constantly engage them by posting videos where you talk about current affairs and try to be as objective as possible.
Follow back the valuable customers – Follow back the ardent followers who you think add value to your business and ask them to send photos and videos to you about your products. Look into your competitor’s accounts and follow some of their most valuable customers in a bid to hijack some of them.
Make important announcements on Snapchat- Are you launching a new product? Do you have a seminar that you want your followers to attend? Why not take to Snapchat and make the important announcement?
Create call to action videos- Create short videos calling the followers to employ you or hire your services. Make the videos short and sweet.
Live Q&A sessions- Choose a day of the week and hold live question and answering sessions with followers to grow your business. This is a good way of knowing how well your brand is doing out there.
Post videos about your new upcoming projects- Use Instagram to give your followers a snippet of upcoming projects and products and make them look forward to the new projects.
Post Instagram videos demonstrating how good your product is- Use Instagram to market your product by showing them first-hand how good your product, app or service is.
Make important announcements on Instagram- Make all the important company announcements and updates on Instagram to keep the followers informed always.
Create call to action videos- Create short videos calling the followers to employ you or hire your services. Make the videos short and sweet.
Post captivating photos of your products- post clear and captivating photos of your products and services and let the followers want to hire you by looking at the photos. Make the photos look good for the eye.
Post photos with links and leads to your website- include links to your website on the photos you post on Instagram and encourage the followers to open the website when possible.
Hold an end of year report- Create a video at the end of every financial year to show the progress of your company. Post videos and other comprehensive reporting tools like graphs will come in handy here.
Thank the followers and ask for their continued support- At the end of every year, thank the followers for the amazing year and seek their support for the upcoming year. A short video on Instagram will always do the trick.
Check other major brands out- Follow other major and competitor brands on Instagram to see what they are doing. You will learn new strategies that will help you advance your business.
Post funny videos- that will engage the followers and add a fun business related tag at the end of the video. Always try and incorporate your product into the fun and let the followers relate to it. There are lots of funny videos on the internet, just be careful not to post stuff that will irritate your followers
Aim to increase your followers- Make your account fun and engaging enough. This will make more people follow your account to remain up to date with the fun. Follow as many people as possible and ask the followers to help you gather more followers by spreading word.
Share your Instagram username on other social media platforms and on your website- Share your username on Facebook, Twitter and your website to increase your followers.
Announce promotions discounts and clearance sales on Instagram- Let the followers on Instagram know that you have a promotion or a discount and that they should hurry and take advantage of the discount before the time runs out