30 Marketing Tips We Can Learn from Aladdin
Even though Aladdin is a career criminal, out of pure necessity we must add, there is still a lot we can learn from him, the rest of the cast, and the blockbuster Disney production. This article will look to focus on the business side of things, and with the help of the marketing efforts over at runrex.com, this article will look to highlight 30 marketing tips we can learn from Aladdin.
If old content still works or was popular, repurpose it
As we have seen from the recent Disney Aladdin live-action remake, if you have old content that was extremely popular or that still works, aim to repurpose it. This includes old blog posts, infographics, videos, and so forth. According to the gurus over at runrex.com, update and improve the content to give it a modern look and feel then reuse it.
Make sure people know the good things you do
The fact that Aladdin was homeless meant that, when he did good things, like giving his only food to a starving child, no one was there to witness and therefore his potential as a prince was unknown to the public initially. The marketing lesson we can learn here is the importance of making sure people know the good things you do in the community.
The power of a rebrand
When Aladdin meets the Genie, he gets transformed into Prince Ali, and while it doesn’t change his core values, it gives him the exposure to show his qualities as a prince. The marketing lesson we can learn here is the transformation a rebrand can have on your business’ prospects. As per the gurus over at runrex.com, while you won’t find a genie handy to transform you, you can make changes to improve your brand and how you are viewed by your audience.
Don’t waste your opportunities
Just like in Aladdin, where you only got three wishes with the genie, you will also not get that many opportunities in marketing and you shouldn’t waste them. If you squander your chances, you may find yourself behind the curve and it may take you a while to keep up.
Have goals and something to aim for
Deep down inside, Aladdin is in love with the Princess who seems out of his reach, as discussed over at runrex.com, and it is this desire to get the princess that drives him. When it comes to marketing, you should also have goals you are aiming for, which will focus your attention and give you something to work towards.
Get creative
Just like the genie had to get creative in granting Aladdin his 2nd wish when he was thrown in the ocean, so will you be required to get creative in your strategies when it comes to your marketing campaigns. Creativity and innovation are important in marketing if you are to be successful.
Don’t be afraid to get help when you need
Aladdin has got all the qualities needed to be a prince but doesn’t have the look of a prince, and he achieves this with the help of the genie. In marketing, you may have the resources, but if you need help in terms of the expertise, then don’t forget to look for it and bring in experts such as the gurus over at runrex.com.
Share with your audience
The little bread Aladdin manages to get, he shared it with those less fortunate and those who didn’t have any like starving children. The marketing lesson we can learn here is the importance of sharing with your audience as you are in a privileged position to have access to information that your audience doesn’t. This will also benefit your marketing efforts as it will drive traffic and help build loyalty.
Gated content
When the genie reveals that he can grant Aladdin 3 wishes, he tells him that this will only happen if he follows specific rules, which he explains to him. This can be juxtaposed to having gated content where you can get useful information from your visitors in exchange for exclusive content only you provide. It is a great marketing technique as it will give you information that will aid your marketing efforts.
Deliver value
Once you have gated content, you must deliver value to justify the gating of your content, otherwise, you will lose your visitors and lose trust with your audience. Just like the genie delivered tremendous value, you will need to do the same.
Be truthful
Another marketing lesson we can learn from Aladdin, as discussed over at runrex.com, is the fact that we should always be truthful, something the genie greatly advocates for and Aladdin himself learns the hard way. If your audience discovers that you have been lying to them, then it will be catastrophic for your marketing efforts and your business.
You don’t need to have great resources to succeed
Aladdin wasn’t that rich, initially at least, but he could always get by and he had enough to even help others, and the same is true for marketing. You don’t have to have the deepest of pockets to be successful with your marketing efforts.
It’s not always about the money
As is the case in Aladdin, it is not about the money when it comes to marketing but about the opportunities that you create for yourself and how you take advantage of said mistakes, something that the experts over at runrex.com agree with.
Get your budget right
Aladdin was also pretty good at budgeting and getting the best out of the meager resources he had available to him, which can teach us a thing or two about getting our budgeting right when it comes to our marketing campaigns. Make sure you allocate resources correctly to get the best out of your marketing efforts.
Focus on the quality of your content
It doesn’t matter that Aladdin doesn’t have the reaches or the nobility of royalty, his kind and compassion nature makes him a favorite of most of the people he interacts with. The marketing lesson we can learn here is that you should focus on the quality of your content rather than any limitations you may think you have because of your budget, something the gurus over at runrex.com agree with.
Have big dreams
Aladdin could have made any wish when he was granted his 3 wishes, but he went big as he wanted to be a prince. When it comes to marketing, you should also make sure that you have big dreams and that you aim high so that you can get the best out of your marketing campaigns.
Always have the big picture in mind
Aladdin was also pretty shrewd with his wishes, particularly the wish that made him a prince, always having the big picture in mind. As the experts over at runrex.com will tell you, when it comes to marketing, you must always have the big picture in mind when making decisions, thinking long-term.
Be authentic
It was always just a matter of time before the truth about Prince Ali came out, as the façade wasn’t sustainable. The same can be said for marketing where, if your brand voice is not authentic, it will never last and your audience will sus you out; which is why it is important to be authentic.
Different audiences may require different strategies
When the genie says that “women like a straight shooter”, what he means is that different strokes for different folks and what women like may not necessarily be what other people like. The marketing lesson we learn here is that it is important to have different strategies for different audiences while still staying true to your brand voice.
Don’t be afraid to say no
We should also be like Jasmine, who wasn’t afraid to say no to all those princes who she felt weren’t the right fit for her. If you feel like any marketing partnership being proposed isn’t a fit, don’t be afraid to say no.
The modern customer is more enlightened
Just like Jasmine, a fan favorite as revealed in discussions over at runrex.com, the modern customer is more enlightened than before and it is something that you should consider this when planning for your marketing campaigns.
Always look for people who align with your values
When Jasmine was saying to all those suitors, what she was saying is that she will only say yes to people who align with her brand. This is another marketing lesson we can learn from Aladdin as it shows that we should only align with those people that align with our brand and values. This includes marketers, influencers, and so forth.
Don’t always resort to banking on what has worked previously
Another marketing lesson we can learn from Aladdin is that what worked previously isn’t necessarily going to work next time. As the gurus over at runrex.com will tell you, don’t always resort to depending on what worked for you last time around as you may find that times have changed.
Compelling content
We can’t fail to mention the role compelling content plays in driving traffic and making your marketing efforts bear fruit. This is obvious in the popularity of Aladdin as the content is compelling, from the storyline, the characters, the animation, and the music; as you would expect from a Disney production.
Influencers
The cast of Aladdin has always been star-studded, and the latest remake is no exception; where they even have Will Smith playing the genie. This has helped make the movie popular with each release and shows the power of stars. As is discussed over at runrex.com, this proves that influencer marketing can still be effective when done well.
Emotional connection with your audience
We also find ourselves being attached to Aladdin and Jasmine, wishing them well and hoping things work out for him, while we are all against Jafar. This emotional connection is something we should translate to our marketing campaigns where if you can create an emotional connection with your audience, you will be halfway to success.
Relatability
The characters in Aladdin are also very relatable and chances are we know someone who is like one of the characters in the animation. Creating relatability between your marketing campaigns, brand and your audience is something you should aim for as per the folks over at runrex.com.
Add value to existing content before repurposing
When repurposing your content, a point dealt with earlier on, you must try and add extra value to give your audience extra value rather than just recycling previously successful content, a marketing lesson we can learn from how Disney has handled the Aladdin remakes.
Know your audience
Just like Disney are masters of it, you must become a master of knowing your audience if your marketing efforts are to bear fruit. You can tell that Disney knows their audience when you watch Aladdin, and this is what you should be aiming for, as discussed over at runrex.com.
Make use of new technology
The latest release of Aladdin utilizes the latest technology in animation which has made it such a great watch. The marketing lesson we can learn here is to always find ways to utilize the latest technology and benefit your marketing efforts as well as stay relevant.
The above discussion only begins to scratch the surface as far as this topic is concerned, with there being more information to be found over at runrex.com.