30 Marketing Lessons We Can Learn from Snow White
Snow White and the Seven Dwarfs is one of Disney’s most recognizable productions, and one of the most popular movies of all time; a film and cultural icon. There are a lot of lessons we can learn from Snow White, and this article, with the help of the gurus over at runrex.com, will look to highlight 30 marketing lessons we can learn from Snow White.
Take time to learn your customers’ mind
The story of the evil queen and the mirror teaches us that it is important to learn your customers’ mind, and how you are perceived, as per the experts over at runrex.com. Learn what they say about you, what they like, what they don’t, and why. This is crucial if you are to be successful with your marketing efforts.
Look for your magic mirror
The magic mirror helped the queen know if she was the fairest in the land, and you should also make sure you have a magic mirror that tells you how you are perceived by your customers, as mentioned above. The magic mirror here is social media, where you should check what your customers are saying about you on Twitter, Instagram, LinkedIn, YouTube, Facebook among others.
Be authentic
Another marketing lesson that we can learn from Snow White, as discussed over at runrex.com, is the importance of authenticity. Don’t try and convince others that you are the fairest of them all when you are not; stay real and authentic if you are to be successful in your marketing endeavors.
Be consistent when using your magic mirror
The evil queen was undoubtedly vain, and she would consistently look into and ask her magic mirror who the fairest in the land was. The marketing lesson here is that it is important to keep looking into your social media mirror, as well as into your product reviews. Being consistent is how you stay ahead of the curve when it comes to marketing.
Expect both good and bad answers
When you look into your social media mirror, you will not always get good news; just like the evil queen, you will sometimes realize that you are not the fairest of them all. As per the experts over at runrex.com, you must nurture the good things when you get positive results, while you also try and improve on the bad parts when you realize you are not the fairest of them all.
Track results
If the evil queen didn’t use the magic mirror, she would never have known that Snow White had overtaken her to be the fairest in the land. Similarly, if you don’t track your results, you will never know if your marketing campaigns are doing well or are flopping. Make sure you are tracking your results to get the best out of them.
Build a strong relationship with your audience
Snow White teaches us how important it is to build a strong relationship with our audience. She genuinely loved and cared for everyone, and you can see how the dwarfs were devastated when they thought she was dead. As per the folks over at runrex.com, be like snow white ad build a strong relationship with your audience.
Repurpose and reuse old content if it still works
Since it was first released in 1937, Snow White has been remade and released many more times by Disney, with each release being a success. The marketing lesson we can learn from this is that, if you have good content or content that still works, don’t discard it, rather repurpose it and reuse it.
Choosing a different angle can add value to any piece of content
Disney has been able to put a different twist on the various Snow White-related movies they have released over the years, an example being Snow White and The Huntsman. All these movies approach the story from a different angle, and the marketing lesson we can learn here, a content marketing lesson, is that if you want to make any topic seem interesting and new again, adding value to it, you should approach it from a different angle.
Improve before repurposing and reusing
Disney has shown us the importance of making improvements to old content, adding new stuff, and telling the story from a different angle, which is another marketing lesson we can learn from Snow White. Don’t just reuse your old content, posting it as is, make sure you improve on it first.
Take a risk
As is discussed in detail over at runrex.com, Snow White was a huge risk for Walt Disney, who had only made $30,000 guaranteed for each cartoon short he had made until then but had committed a budget of over $1.5 million for Snow White. Setting aside that sort of budget was a huge risk, but it paid off spectacularly. When it comes to marketing, the lesson here is the importance of taking risks if you are to reap big from your marketing efforts.
Set aside resources
You have to commit resources if you are to be successful in your marketing endeavors, something we learn from Disney, Snow White, and their $1.5 million budget. You don’t have to be the richest, but it is important to commit resources if you are to be successful as far as marketing is concerned.
Look for the best talent around
The cast of Snow White was star-studded, to say the least, and this contributed to its success. This is something that Disney has followed through on over the years, with the various remakes being graced by the who’s who of Hollywood, as discussed over at runrex.com. The marketing lesson here is the importance of surrounding yourself with the best talent you can get when building your marketing team.
Influencer marketing
The stars starring in Snow White also helped create a buzz around it, contributing to its success. This just shows how effective influencer marketing can be when done correctly, and it is another marketing lesson we can learn here.
Offer your audience something different
Before Snow White, Disney had been known for their cartoon shorts, and, therefore, Snow White, which was over 80 minutes long was something different by Disney; and it paid off for them, as discussed over at runrex.com. The marketing lesson we can take here is the importance of offering your audience something different to excite them and make sure they are engaged.
Stay positive
When the Seven Dwarfs said, “Whistle while you work”, they taught us the value of positivity, which is yet another marketing lesson to take here. Approach your work with positivity and enthusiasm, from blogging to posting on social media, and you will build trust with your audience.
Get help
Going back to the magic mirror, another marketing lesson we learn here is the benefit of getting help when you need to. Just like the evil queen needed the help of the magic mirror, don’t be afraid to seek help to succeed in your marketing efforts. If you need a helping hand to guide you through your marketing efforts, then the gurus over at runrex.com have got you covered.
Leadership
Doc is no doubt the leader of the Seven Dwarfs and without him, they will most likely fail. He takes charge and they all look up to him for guidance, and their success can be traced back to his excellent leadership. In the same vein, if you are to succeed, you will need to offer great leadership to your marketing team. Poor leadership will surely lead to failure.
Your audience may need convincing
Sometimes your customers and audience may be a bit like Grumpy, not easily impressed and may need convincing. Take your time to explain what your product is about, offer them great UX, and listen to them; eventually, just like Grumpy, they will come around.
Show physical evidence to enrich your marketing
One of the Seven Dwarfs, Sneezy, was always sneezing due to his allergies and hay fever. He didn’t just say he had allergies, he’d show it, and the marketing lesson here is the importance of providing physical evidence to your audience. Most customers don’t trust advertising messages, but they will trust physical evidence and you should come up with campaigns that show your product or service at work.
Teamwork
The Seven Dwarfs can be successful because they work as a team, which is another marketing lesson we can learn from Snow White, as per the folks over at runrex.com. Make sure that everyone in your marketing team is pulling in the same direction if you are to be successful.
Diversity
Having a diverse team, with each person bringing something unique to the table, is another marketing lesson we can learn from Snow White, and particularly from the Seven Dwarfs who were all different. Diversity means that you will have different ideas and solutions, something that will benefit your marketing efforts.
Your customers are diverse
Sticking to the point of diversity, we should also be like Snow White who that each of the dwarfs was unique and had his personality, and she approached them based on this. As the experts over at runrex.com will tell you, you should know that there is great diversity in your audience, and you should take this into account when devising your campaigns. Have different messages for different demographics.
Be a trendsetter
As the first Disney Princess, Snow White will always hold a special place in the hearts of movie enthusiasts, and anything related to her will always be well received. The marketing lesson here is the importance of being the first and being a trendsetter. Always desire to be the first to a new trend and your marketing efforts will bear fruit.
Be resourceful
Snow White is extremely resourceful, and she has to be when she finds herself having to survive in the woods, as discussed over at runrex.com. This is yet another marketing lesson we can learn from Snow White, as it shows us the value of being resourceful, which you will have to be to be successful.
Adapt
Snow White also has to adapt to a new reality when she finds herself living in the woods, and she does that well. When it comes to marketing, things won’t always go smoothly, and you will have to be good at adapting and making the best out of a bad situation.
Don’t have sleepy content
Back to the Seven Dwarfs, the marketing lesson we can learn from Sleepy is the importance of having compelling content. As per the experts over at runrex.com, make sure that your content isn’t boring your visitors, making them sleepy.
Put your audience first
We should not be like the evil queen who put her selfish interests ahead of everything else. Your customers should always come first, and you should put their needs ahead of everything else if your marketing efforts are to bear fruit. This means moving to improve user experience rather than say spending your money on a new interface that makes you look good.
Importance of UX
Speaking of user experience, it is important that when your customers land on your website, they don’t react like Grumpy did when he found that their cabin had been cleaned by Snow White, as explained over at runrex.com. Make sure that you are offering great user experience to reduce bounce rates from your website.
Patience
When Snow White was in the glass coffin after having eaten the poisoned apple, she had to be patient and wait for the prince to come and save her. Marketing is the same way, where results may not always be immediate and you may have to keep at it, plugging on, and you will eventually get the results you crave.
Remember, if you are looking for more on this and other related topics, look no further than the highly-rated runrex.com.