30 Marketing Lessons We Can Learn from Peter Pan
Disney movies have provided us with many life lessons over the years, touching on all sorts of life aspects, including business, and marketing to be specific. With the help of the marketing experts over at runrex.com, this article will look to highlight 30 marketing lessons we can learn from peter pan.
It’s okay to not want to scale upwards
Just like Peter Pan never wanted to grow up, as covered in detail over at runrex.com, it is okay not to want to scale up as far as your marketing efforts are concerned. Not everyone wants to scale up on marketing, allocating more and more resources on the same, and that is okay too, as long as you are getting the results you are looking for.
Embrace change
One of the main life lessons taught on Peter is that we all have to grow up at some point and we should embrace it rather than run away from it. The same is true for marketing, where change is inevitable as it’s a sector that is always in flux. Rather than running away from change, we should embrace it.
The power of imagination and creativity
The power of imagination and creativity is sprinkled all over Peter Pan, as he spends his never-ending childhood in the mythical island of Neverland. The marketing lesson we can take here is the importance of creativity and imagination in marketing, something the gurus over at runrex.com agree with.
Don’t get stuck in your comfort zone
Another lesson that comes out very clearly when watching Peter Pan is the importance of not getting stuck in one’s comfort zone, which is a lesson that is worth applying to our marketing campaigns if we are to be successful.
Don’t be afraid to try out new things
On a related note, another marketing lesson that we can learn from Peter Pan is that we shouldn’t be afraid to try out new things, as is seen in the various adventures Peter Pan goes to in discussions over at runrex.com.
Share your experiences with your audience
Just like Wendy chose to wake up John and Michael when Peter invited her to Neverland with him, you should try as much as possible to share your experiences with your audience through your marketing campaigns, which will help create loyalty and is another marketing lesson we can learn from Peter Pan.
The importance of leadership
As explained over at runrex.com, Peter had leadership qualities that allowed him to lead his friends through their various adventures. In marketing, leadership is important as well, and you will need to show good leadership qualities to lead your business to success as far as your marketing efforts go.
The importance of problem-solving skills
Peter Pan had to constantly show good problem-solving skills to get his friends out of trouble, like when Tiger Lily was tied up and left on the rock in the lagoon. The same is true for marketing where you will continuously be required to problem-solve when issues arise.
Things won’t always run smoothly
Just as is the case in Peter Pan where it wasn’t all about fun and adventure as they also had to navigate through some difficulties and dangers, in marketing, things won’t always run smoothly. You should expect this and be ready to react positively when things go wrong.
Provide your audience with an escape
As is seen in Peter Pan and Neverland, a powerful marketing lesson we can learn here is the power of providing your audience with an escape. If you can make your audience believe that your product or service is what they need to escape their mundane life or troubles, then your campaigns will be on the way to giving you the success you are looking for.
Things can change on the drop of a dime
Just like Wendy and the boys were captured by Captain Hook when they were about to leave for home, plunging their plans to disarray, things in marketing can change suddenly and without warning. Strategies that may have served you well once may all of a sudden stop working according to the folks over at runrex.com, something you should expect.
You get what you give
Captain Hook was as mean as they come as a pirate, and he eventually got what he deserved when he fell overboard and encountered the crocodile. The same is true for marketing where you may not get attacked by a crocodile, but you will get exactly what you give. If you put in the work and dedicate resources, you will get the success you are looking for eventually.
Trust in the process
Just like Alice, it is important to have trust and faith, which is another marketing lesson we can learn from Peter Pan. Just because you haven’t succeeded yet, doesn’t mean you won’t; as the gurus over at runrex.com would say, trust in the process and you will eventually be successful.
You can’t control everything
Another marketing lesson Peter Pan teaches us is that we can’t control everything and that there are things that are out of our control in marketing, such as the recent coronavirus pandemic. We should accept this and learn to adapt to such changes rather than running away from them.
You should enjoy what you do if you are to be successful
The quote, “It is not in doing what you like, but in liking what you do that is the secret of happiness” is a favorite Peter Pan quote, as revealed in discussions over at runrex.com. It shows that, if you are to be happy and successful in marketing, you will need to enjoy doing it.
Be positive
When things don’t work as planned as far as your marketing campaigns are concerned, be positive, just like Peter Pan, which is another marketing lesson we can learn here.
If you don’t believe you can do it, you will fail
An important life lesson, one that applies for marketing, that we learn from Peter Pan is the importance of believing in what you do and not doubting yourself. According to the gurus over at runrex.com, if you don’t believe in marketing and its benefits, and are just doing it because everyone seems to be doing it, you will be unsuccessful.
The power of having a powerful brand name
When Peter Pan was first released by Walt Disney, it joined other classics such as Snow White and the Seven Dwarfs, Beauty and the Beast among others, and was always going to be successful given the weight of the Disney name. In marketing, if you can be able to build a strong reputation, your marketing campaigns will benefit immensely; which is a marketing lesson Peter Pan teaches us.
Compelling content
The storyline, character development, animation, and amazing music in Peter Pan make for compelling viewing and it is no surprise that is was such, and still is, such a hit. The same is true for marketing where, if you can put together compelling content to keep your audience engaged, then success is yours for achieving.
Always deliver what you promise
Just like Peter teaches Wendy to always keep one’s word, you should also always make sure you deliver what you promise to your audience. If your content or products and services don’t deliver what your campaigns promise, then you will fail in your marketing efforts.
Provide a solution to your audience’s problem
When Mr. Darling is fed up with the rambunctious nature of his kids, John and Michael, and wants them to grow up, something they have no interest in, Peter Pan swoops in to provide a solution in the form of Neverland. The marketing lesson this teaches, as per the gurus over at runrex.com, is the importance of providing solutions to the problems of your audience if you are to be successful with your marketing efforts.
Listen to your audience and understand what they want
Just like Peter Pan listens to John and Michael and understands what they want, in marketing, it is also imperative that you listen to your audience, and understand what they want and where the gaps are, then step in to provide solutions as explained in the pint above.
The importance of call-to-actions
Peter Pan doesn’t just tell Wendy and the boys about Neverland, he goes further by teaching them how to fly and escorting them to Neverland as discussed over at runrex.com. In marketing, it is equally as important that you don’t just tell your audience a story, but you also make sure they take action. This is where call-to-actions come in; a critical component of any marketing campaign.
Establish yourself as a leader in your field
Peter Pan can convince Wendy and the boys to join him in Neverland by showing them that he knows his stuff and what he is talking about. This also true for marketing, where, to convince your audience, you will need to show your audience that you know your stuff; and you can only achieve this by presenting yourself as an industry leader.
Provide information
Peter Pan provides extensive information on Neverland to Wendy and the boys, convincing them about its merits. According to the gurus over at runrex.com, the same is true for marketing, where you will need to provide your audience with enough information to create trust and convince them about your brand.
Be like Tinkerbell; bring something different to the table
Whenever Tinkerbell speaks, even though she may not be the most composed, everyone gathers around to listen. This is because she brings something different to the table. In marketing, the lesson we can learn here is the importance of bringing something different to the table if you are to captivate and intrigue your audience.
Make sure your campaigns are consistent with your brand message
As explained over at runrex.com, Peter Pan’s shadow always seems to run off and do whatever it wants, and he has to regularly chase after it and get to back to ensure it is behaving like a normal shadow and reflects his movements. This translates to marketing where you should ensure that your campaigns are always reflecting your brand message, “chasing” after them if you must to bring them in line.
The benefits of rebooting and updating content
Since its initial release in 1953, Peter Pan has had several remakes, and it is scheduled for a live-action remake, just like the Lion King. The marketing lesson we can learn here is the importance of rebooting and updating content. If you have good content, don’t throw it away, but reboot and update it, then release it once more to provide your audience with even more value.
The importance of marketing in several channels
Peter Pan is available in various forms, from animated movies to TV series and even musicals and so forth, as discussed over at runrex.com. This has ensured that it has reached as many people as possible, increasing its popularity. This is also true for marketing, where, rather than restricting yourself to one channel, try marketing your brand on various channels from PPC to SEO and even social media. This will ensure your campaigns reach as wide an audience as possible.
The benefits of providing extra value
The consequent releases of Peter Pan have been able to maintain popularity by offering bonus features such as bonus songs, additional scenes, and so forth. The marketing lesson we can take here is the importance of providing your audience with extra value if you are to stand out from the crowd.
These are some of the marketing lessons we can learn from Peter Pan, with more on this and other related topics to be found by visiting the amazing runrex.com.