30 Marketing Lessons We Can Learn from Lady and The Tramp
First released in 1955, as is revealed in discussions on the same over at runrex.com, Lady and The Tramp is a pop culture icon and one of the best Disney movies of all time. This article will look at the animation from a marketer’s point of view and highlight 30 marketing lessons we can learn from Lady and The Tramp.
The importance of memorability
There are very few scenes in the history of film that are more iconic than the scene where Lady and Tramp share an accidental kiss while eating the same noodle of spaghetti. It is a scene that has been recreated in movies since then and one that will stand the test of time. According to the gurus over at runrex.com, this shows the importance of memorability, particularly when creating your ads.
Don’t be afraid to explore
When Tramp says, “There is a great hunk of world down there with no fence”, what we can take from it as marketers, is that we shouldn’t be afraid to explore. The world of marketing is a large one and one you should explore.
Marketing will open you up to new possibilities
Tramp comes along and opens Lady’s eyes to endless possibilities and adventures, as discussed over at runrex.com. This can be juxtaposed with marketing, which will open up your business to endless possibilities and is a marketing lesson worth learning.
Get out of your comfort zone
Don’t be stuck using the same old tactics and strategies in your marketing campaigns, like Lady who had never left the comfort of her yard. Try out new techniques and get out of your comfort zone if you are to maximize your marketing efforts.
Offer your audience something different
While Lady and Tramp can be described as your usual Disney love story, it is different as we get to see the story and the themes therein through pets and not people. This helped make the animation popular as viewers had something different to sink their teeth into. When it comes to marketing, the lesson we can take here is the importance of offering your audience something different to what they are used to as this will drive traffic towards you per the folks over at runrex.com.
Have an understanding of your industry
Tramp’s street smarts and his knowledge of life in the street regularly comes in handy and enables him to save Lady. The marketing lesson we can take here is that, if you are to be successful in your marketing endeavors, you will need to have an intimate knowledge of your industry.
Offer your audience value, otherwise, they will leave
Another marketing lesson we can learn from Lady and The Tramp is that you should offer your audience value, otherwise they won’t stick around. This is shown in how Lady runs away from home due to being mistreated by Aunt Sarah, as discussed over at runrex.com.
There is always someone willing and ready to take over from you
When Lady runs away from home, she meets Tramp who helps her take off the muzzle Aunt Sarah put on her. The marketing lesson here is that, when it comes to marketing, there is always someone ready to take over from you and offer your audience what they are looking for; so, don’t drop the ball.
Value your customers above all else
Don’t be like Aunt Sarah who directed all her attention to her Siamese cats and ignored and mistreated Lady. Ensure that you value your customers above all else because if they sense that your priority lies elsewhere, like say towards making money, they will leave as Lady did.
UX is crucial
When Lady’s owners leave her under the care of Aunt Sarah, she is still living in the posh house she used to live in before, but what changes, is how she is treated. The user experience drastically deteriorates and she runs away. When it comes to marketing, UX is crucial, and you should make sure that it doesn’t drop off otherwise your visitors will leave.
Make sure the right people are in charge
Given that business owners have a lot on their plates, it is not surprising that the majority of them choose to bring in marketing experts to handle the marketing side of things. However, when you do so, don’t be like “Jim Dear” and “Darling” who left Aunt Sarah in charge; make sure you bring the right people in, people like the excellent ones over at runrex.com, otherwise your marketing campaigns will suffer.
Identify issues accurately
When Aunt Sarah’s cats make a mess in the living room, Lady unfairly gets the blame. The wrong party is blamed and the marketing lesson we can take from this is the importance of identifying where the issues are, and doing so accurately, otherwise, you will blame the wrong aspect of your marketing campaign.
This is important to help you find solutions
The reason why it is important to identify where issues are accurately is that this will enable you to find the right solutions, according to the gurus over at runrex.com. You don’t want to be like Aunt Sarah who came up with the wrong solution by muzzling Lady when she wasn’t to blame in the first place.
Track your results
If only Aunt Sarah was monitoring the living room, she would have known that it was her cats and not Lady who made the mess. The marketing lesson we can learn here is the importance of tracking your results when running your marketing campaigns. This will enable you to know what is working, and what isn’t, allowing you to make the necessary improvements.
Have set goals
Lady had a goal to protect the new baby, who she had initially thought to be a threat as discussed over at runrex.com, and this gave her conviction. In the same vein, setting goals is an important part of marketing as it gives you something to aim for and work towards.
The right choice is not always the easiest
Lady has to make a really tough choice between leaving Tramp and letting love go and staying with him. The marketing lesson here is that sometimes, the right choice is not always the easiest and you should prepare yourself to have to make some tough choices for the benefit of your campaigns.
Be persistent
Tramp’s persistence eventually pays off as he gets himself invited to the family, and in the end, has his own family. The marketing lesson here is the importance of persistence, with the gurus over at runrex.com pointing out that you will have to be persistent if you are to see eventual success.
Don’t get lulled into a sense of security
Lady had only lived a comfortable life, and that’s all she knew and she never thought she’d end up in the streets. When it comes to marketing, even when things are going well, don’t get lulled into a sense of security where you think things will always be rosy. Be ready for the tough times when they come.
Adapt
Lady had to adapt to a new reality when she ran away from home and the impressive way that she adapted allowed her to succeed in the end. The marketing lesson we can take here is the importance of being adaptive. When things go wrong or when things change and there are new trends, be ready to adapt.
The power of referrals
Initially, Jock and Trusty don’t like Tramp, but when Lady tells them that he was the one who killed the rat, they become allies and race to rescue him. This shows the power of referrals and is another marketing lesson we can learn from Lady and Tramp.
Make reviews available on your website
As mentioned above, until they found out that Tramp had killed the cat, Jock and Trusty didn’t like Tramp. Lady telling them of Tramp’s heroics can be compared to the review section of a website. As discussed over at runrex.com, many people make decisions on which brands to go with based on reviews. The marketing lesson here is that we should add a section of reviews on our website and make sure we are providing great services for good reviews.
Repurpose old content
Lady and the Tramp has been remade several times over the years, with a live-action remake of classic having been recently released. The marketing lesson here is that we should not be afraid to repurpose old content if it still works.
Improve and update the old content first
Follow Disney’s lead and update and improve the old content, giving it a more modern look and feel as is seen with the live-action remake, before re-releasing it. Don’t just repost old content without looking to improve and add value to it, as discussed over at runrex.com.
Listen to your customers before making decisions
If Aunt Sarah had listened to Lady, she would not have made the mistakes that led to her running away. In the same vein, you should make sure that you are listening to your customers and audience before making changes if your marketing efforts are to bear fruit.
Emotional connection
The story of Lady and her love story with Tramp had the viewer emotionally attached and rooting for them. According to the experts over at runrex.com, the marketing lesson we can learn here is the importance of evoking an emotional connection with your audience with your marketing efforts to increase the chances of success.
Influencers
Disney brought in some big stars as part of the cast of the Lady and The Tramp, particularly the live-action remake, which helped create a buzz around the movie and helped make it popular. This shows the value of influencer marketing when used properly.
Keep growing and improving
Just like Tramp was rough around the edges but consistently looked to improve and be better, so should we when it comes to marketing. It doesn’t matter how accomplished you are in your marketing, just make sure you keep improving and getting better, a point backed up by the gurus over at runrex.com.
Don’t restrict yourself as far as your audience is concerned
If Lady had placed restrictions on the dogs she wanted to hang out with, she would not have met Tramp and find love. In the same vein, make sure that you are not restricting yourself when it comes to your audience and you are targeting people from as many demographics as possible.
Bring in help when needed
Be like Lady who knew she needed help to rescue Tramp and recruited Trusty and Jock to help her to achieve her goal. Bring in marketing experts like runrex.com if you need expert help and your marketing campaigns will thank you for it.
Teamwork
Jock and Trusty can work as a team to rescue Tramp, which shows the importance of teamwork in achieving any set goal. Make sure that everyone in your marketing team is pulling in the same direction and is working as a team if you are to be successful.
As usual, if you are looking for more information on this and other related topics, then the highly-rated runrex.com is the place to go to.