30 Marketing Lessons We Can Learn from Beauty and the Beast
Disney’s Beauty and the Beast is one of the most popular animations of all-time, and one that I’m sure many us have seen before, probably even more than once. Like many Disney movies, it has lots of lessons woven into it, including marketing lessons, and to that effect, with the help of the marketing experts over at runrex.com, this article will look to highlight 30 marketing lessons we can learn from Beauty and the Beast.
Have a product that backs up your marketing
Nothing puts off consumers quickly than when they discover your product doesn’t back up your marketing efforts. As discussed over at runrex.com, consumers today are extremely enlightened and will not take things at face value. Therefore, try not to be like Gaston, who offers nothing beyond his looks, something that Belle notices and doesn’t give in to his attempts to woo him.
The importance of UX
While Gaston is extremely good looking, he cannot substantiate his good looks. Similarly, it is important to have a compelling ad campaign, but equally as important, to offer great user experience once visitors land on your landing pages. Poor user experience will only increase bounce rates and your marketing campaigns will suffer.
Make your customers feel valued
The best marketing campaigns aren’t those that portray a flashier brand or better pricing, but those that make customers feel like they are valued. If you can show your customers that you value them and you respect them, you will succeed. In Beauty and the Beast, Belle only agrees to see the Beast when he shows compassion and gets injured while rescuing her, and not initially when he tried to force her to agree to have dinner, as is covered over at runrex.com.
The importance of mentors
The Beast and Belle learn a lot from Lumiere the candlestick and Mrs. Potts correspondingly on how to handle and deal with each other, which contributes to them getting along better. In this case, Mrs. Potts and Lumiere act like great mentors for the Beast and Belle, showing us the benefits that can be had if you find a mentor to guide you through marketing. A good mentor will give you a better understanding of marketing and massively aid your campaigns.
Learn
Be like Belle, as per the gurus over at runrex.com, who is constantly learning and reading books giving her the knowledge that is of great help to her as the story progresses. Learning new skills and expanding your knowledge base will increase the chances of success as far as your marketing campaigns go.
Set deadlines
The Beast had a deadline he needed to beat otherwise he would have remained a beast forever. Similarly, when it comes to marketing, it is important to set the dates within which you intend your campaigns to run. This will ensure that you have something to push you, and measure success with, and is yet another marketing lesson we can learn from Beauty and the Beast.
Set goals
On a related note, the Beast’s goal was to go back to human form and this is what he was aiming for. The marketing lesson here is the importance of setting marketing goals at the beginning of your campaigns, as discussed over at runrex.com, as this will give you something to aim for and give you an idea of how successful, or otherwise, your campaign was.
The importance of decision-making
We should be like Belle, as far as marketing is concerned, and master the art of making the right decisions, which she did when she turned down Gaston despite his flattery. You will have to make lots of important decisions, and getting them right is what will help you achieve the success you crave.
Provide value
Belle brings great value into the Beast’s life, by teaching him how to read. Similarly, when it comes to marketing, your audience must see you as providing them with value if your efforts are to bear fruit. Your content should be educational and be providing them with the information they are looking for, rather than simply promotional.
Put your customers first
You should also be like Belle and put your customers first if you are to succeed in your marketing endeavors. Belle puts her father ahead of her interests by saving him, as is covered over at runrex.com. Likewise, make sure that every decision you make regarding your campaigns is done with your customers’ interests being at the forefront, to succeed.
Diversity
The castle’s servants are extremely diverse, each adding something unique to the movie, from Lumiere to Plummette. Similarly, your marketing team should be diverse, containing people with diverse skills and personalities. This will ensure that you have diverse solutions and ideas, increasing the chances of success.
Diversity in content
When it comes to content marketing, you will also need to have diversity in terms of the content you put out there to ensure that you have something for almost everybody. This is yet another marketing lesson we can learn from Beauty and the Beast, and particularly the diverse nature of the castle’s servants.
Believability is important
When Maurice, Belle’s father returns to Villeneuve, he is unable to convince the other villagers that her daughter has been imprisoned by the Beast. His story is true, but no one buys it. The marketing lesson here is that you should make sure that, when you tell your stories, your audience believes it, according to the experts over at runrex.com.
Be honest
While Gaston volunteers to assist Maurice rescue Belle, he is insincere about his motives, and when Maurice finds out about his ulterior motives, he rejects him. The lesson here is that we should always be honest with our audience as if we are not, when the truth inevitably comes out, the trust will be broken damaging the prospects as pertains to our marketing campaigns.
Authenticity is key
The above story shows how important authenticity is because Gaston isn’t authentic in his offer and Maurice finds out and he rejects him. Likewise, in marketing, your audience will abandon you quickly if they perceive you to lack authenticity in your messages and your content, something the gurus over at runrex.com agree with.
Show your audience, don’t tell them
The modern customer is more perceptive than ever before, and, therefore, if you are to successfully market to them, you will need to show them how your product or service works, rather than just telling them that it does. This is a marketing lesson we can learn from Maurice’s experience, as he is unable to show evidence of Gaston’s crime and he is sent to an insane asylum.
Find your magic mirror
Through the Magic Mirror, Belle can discover that his father has been sent away to an insane asylum, something she would not have found out otherwise. Likewise, find a channel through which you can discover useful information about your audience and what they think about your brand if you are to be successful in your marketing campaigns. As per the experts over at runrex.com, this could mean tracking their comments on social media, in which case social media will be your magic mirror.
Call-to-actions
When the Beast releases Belle to go and rescue her father, he gives her the magic mirror to remember him with. When it comes to marketing, you have to seal the deal and make sure that the good work of your ads doesn’t go to waste. Just like the Beast provided Belle with the mirror, make sure you have strong call-to-actions to make sure your visitors don’t forget your messages.
Get Help
Maurice realizes that to save his daughter, he is going to need help from the villagers, and he is not afraid to ask for it. Similarly, if you need help with your marketing efforts, don’t be afraid to ask for it, with the experts over at runrex.com always ready and willing to help.
Planning and strategy are important
To escape the insane asylum, Belle and Maurice have to come up with a plan and strategy, with the help of Chip, and the marketing lesson we can learn here is the importance of strategy and planning if you are to succeed in your marketing endeavors. Make sure that you devise a plan before starting your campaigns.
You can get help anywhere
While Chip doesn’t look that useful, because he is chipped, he comes through big time for Maurice and Belle, helping them escape the insane asylum. The marketing lesson we can learn here is that help can come from anyone and don’t ignore any marketing advice that you receive.
Get out of the comfort zone
Another marketing lesson we can learn from Beauty and the Beast is that we should not let fear keep you in a comfort zone where you are afraid to take risks. Just like Belle, try and get out of your comfort zone and take risks, and your marketing campaigns will thank you for it.
Be different
The villagers ridicule Belle because she is different and is into books, but in the end, she saves them all. Don’t be afraid to be different as far as marketing is concerned, as being unique is what will fascinate your audience and drive traffic, as discussed over at runrex.com.
Treat your customers right, otherwise, they will leave
In Beauty and the Beast, Le Fou is Gaston’s best friend and sidekick, and he obeys every command he is given. However, Gaston regularly abuses him and treats him badly, and in the end, he reaches his breaking point and leaves his side. The marketing lesson we can get here is that we should treat our customers right otherwise they will leave. This is an important lesson to learn, even as we aim to bring in new business.
Remarketing
The Beast fails in his first, and aggressive, attempts at securing a date with Belle, and he takes a bit to find out why, and he changes up his approach into a gentler one, which succeeds. Similarly, you should find out the reasons why your marketing efforts didn’t work on the visitors who didn’t convert, finding out how to improve so that you can be more successful next time, something the gurus over at runrex.com agree with.
Embrace new technology
Belle is the only one who sees that the Beast is not what he looks like from the outside and that he is sweet and gentle on the inside. The marketing lesson we can learn here is the importance of embracing new technology, rather than being afraid of it, like Maurice and the villagers were initially afraid of the Beast.
Compelling content
The story of The Beauty and the Beast is so compelling that Disney has produced it twice, with the animation having gotten a live-action remake. The storyline, music, and characters are compelling and memorable, hence its popularity. As the experts over at runrex.com will tell you, having compelling content is crucial if your marketing efforts are to bear fruit, a marketing lesson we can learn from the movie.
Emotional connection
The movie does a great job of making us feel emotionally invested in the characters, particularly in the Beast and Belle. The marketing lesson we can learn here is how effective creating an emotional connection between our marketing campaigns and our audience can be in giving us the success we crave.
Repurpose and reuse old content that still works
Disney knew that they had popular content that still worked and, rather than discard it, they repurposed and reused it by releasing the live-action remake of Beauty and the Beast. According to the gurus over at runrex.com, this is a marketing lesson we should learn and take to heart as it will allow us to get even more out of old content that was popular and still works.
Influencer marketing
The fact that the cast of the live-action remake of Beauty and the Beast contained stars such as Emma Watson also contributed to its popularity. The marketing lesson here is that, if leveraged properly, influencer marketing remains as potent and as effective as ever.
Remember, if you need more information on the above topic as well as advice and help with your marketing campaigns, then the highly-rated runrex.com have you covered.