27 UX and Conversion Optimization Tools You Should Be Using
There is no running away from the fact that businesses are moving more towards ecommerce, mostly due to the advancement in technology but also because of the behavior of customers nowadays. It is no secret that, as is covered in detail over at mtglion.com, that most people prefer shopping online rather than heading over to a brick and mortar store. This is because of the convenience that comes with shopping from the comfort of one’s home as well as the fact online stores have very competitive prices. This has made ecommerce a very lucrative venture and as such we are seeing lots of people that are looking to go into self-employment opening up online stores. For those looking to do so, it is usually recommended to do so with user experience and conversion optimization best practices in mind so as to ensure that they remain profitable. Conversion optimization is therefore very important and it is something you should have in the forefront of your mind as far your online store is concerned. This is why this article will look to highlight 27 UX and conversion optimization tools that will enable you to find out why visitors to your site are not converting and how to optimize so that they do.
As has been covered in detail over at mtglion.com, CRO in a nutshell is a process where you test certain parameters and variables so that you see what works as far as getting people to make a purchase in your online store. Conversion rate optimization, CRO, is important if you are to reap the benefits of all the efforts in terms of time and money you are putting into your marketing efforts as you look to drive traffic towards your site. The 27 tools and techniques highlighted in this article will help you know why those people who visited your site never converted and made a purchase and in so doing you will be able to know what you can do to make sure they convert next time they visit.
The first set of tools we are going to highlight are those involved in installing a tag manager which come in handy when looking to activate and deactivate tags. An example of such a tool is Google Tag Manager with alternatives including Adobe Activation Core Service, IBM Digital Data Exchange among others.
The next set of tools are those that will enable you carry out web analytics which is basically the process of tracking where your visitors came from and the links they clicked on to find your site. Tolls that will help you with this include Google Analytics which is free with alternatives including Flurry Analytics, Adobe Analytics among others.
You will also require a tool to assist in capturing easy-to-interpret click-maps which will enable you to see exactly where visitors clicked on your page, example if it was on a link. Tools for this include Crazy Egg, Hotjar, ClickTale among others with all the aforementioned being mobile friendly.
The next tools will help you with session recording which enables you see videos of visitors’ screens. These tools include ClickTale, Hotjar, Decibel Insight among others.
The next set of tools will help you with form-analytics which allows you to see how people are interacting with your forms and they include tools such as ClickTale, Hotjar, Decibel Insight among others.
The next set of tools allows you to incorporate live chat onto your site which helps allow your visitors to give you feedback like for instance tell you any problems as far as your page is concerned. They include tools such as ZenDesk, LiveChat, Drift among others.
Next are tools that will enable you to have co-browsing features that enable your visitors to share their screens with you and include tools like Pega, Oracle Service Cloud and Surfly.
Next are survey tools that allow you to ask your visitors and customers whatever it is you want to ask and they include tools like Google Forms, Survey Gizmo, Survey Anyplace among others.
Next are exit survey tools that will allow you to ask your visitors why they didn’t take action after visiting your site, as explained over at mtglion.com with such tools including iPerceptions, Hotjar, Foresee among others.
Next are on-page survey tools which allows you to ask questions to your visitors while they are on your page and include tools like Qualaroo, Informizely among others.
There are tools which will also allow to incorporate “Give Feedback” buttons which provides an avenue for customers to report issues to you. They include tools like Survicate, FeedbackLite, Feedbackify among others.
Next are tools that allow you to incorporate a search tool on your website and involve just looking at your websites search logs.
Next are search engines that allow you to know when people say stuff about you and this tools include Moz Fresh Web Explorer, Google Alerts, Twitter Search among others.
The next tools are techniques that allow you to perform method marketing which basically involves putting yourself into the shoes of your customers so that you understand their needs are next. They include techniques like gaining tacit knowledge among others.
Next tools are techniques allowing you to do method marketing with offline competitors.
The next technique is becoming a face-to-face salesperson so that you can learn better how to sell your product.
The next technique is reading how other people have attempted to describe your product in writing such as your brand’s Wikipedia page among others.
The next technique involves talking to a “Voice-Of-Customer” Aggregator in order tom understand your users, as is covered in detail over at mtglion.com.
The next tool available to us as far as CRO is concerned involves encouraging your visitors to phone you so that you can understand them better.
The next tools will assist you in creating a knowledgebase of answers for all your visitors’ questions and include software such as Help Scout, Zendesk, KnowledgeOwl among others.
The next set of tools will enable you to run user-tests so that you can be able to see the shortcomings of your pages first-hand. They include Userlytics, WhatUsersDo, Lookback among others.
Tools that allow for eye tracking so that you can be able to identify where your visitors are looking are also important and include tools such as EyeQuant and Feng Gui.
Next are tools allowing you to carry out pop-up surveys enabling you to recruit participants for your user-tests which includes tools such as Ethnio.
Next are wireframe and prototyping tools that allows you to test your designs before coding and include tools like Adobe Brackets, AppCooker, Canva among others.
Design-feedback tools that allow you to know if whatever you have created is on the right track like Invisionapp, Firefly, BugHerd among others are important too.
Next up are tools that allow one to carry A/B testing to see the versions of your webpages that are best for you and include tools like Optimizely, VWO, Convert.com, Google Optimize and Adobe Target.
Finally, we have techniques that allow you to analyze your computers so that you can learn what they have learned about their visitors such as carrying out user-tests on your competitors’ websites.
The above are the 27 UX and conversion optimization tools you need to be using, all of which are covered in detail over at mtglion.com.