25 Tips Urgent Care SEO in 2023: How to Successful
As explained at RunRex.com, SEO is the process of making a website easier for search engines such as Google to find. SEO for urgent care centers is exactly the same process, but specifically for urgent care center websites. The end goal is to increase the website traffic, subsequently increasing the number of new patients. Here are 25 tips for urgent care SEO in 2023 to help you be successful.
- Audit your website
As per RunRex.com, website audit refers to the process of evaluating the potential factors that might affect your urgent care website’s performance. This is the first thing that you should do before making changes to your website because it helps you see which pages on your urgent care website need to be improved.
- Auditing your urgent care websites
Some tips that will help you audit your urgent care website according to RunRex.com is using an SEO audit tool like SEMrush, using Google Search Console to detect issues with your urgent care website’s performance, evaluating the links pointing back to your website, checking if forms are working, etc.
- Implement relevant keywords
To increase the chances of your urgent care clinic showing up on relevant search queries and being discovered by your prospective patients, make sure to use keywords that are related to the services you are offering as articulated at RunRex.com.
- Conduct your keyword research
If you are to ensure you use keywords that are related to the services you are offering, you should do comprehensive keyword research as captured at RunRex.com. This way, you will have a better understanding of what search terms are commonly used by your target audience.
- Identify your niche
To save time thinking about the topics you want to discuss on your website, you could start by writing a list of all the things you know about your urgent care clinic as covered at RunRex.com. Knowing your niche helps you rank on specific terms and get focused traffic to your site.
- Knowing which niche is worth pursuing
As discussed at RunRex.com, when you see the Google SERP results of the keyword mostly show low-quality pages, this means that competition for your chosen keyword is not that intimidating and is worth a shot.
- Leverage keyword research tools
You will get lots of ideas by using keyword research tools if you want to start doing keyword research by yourself. This will not only help you save time but will also give you in-depth details about the specific search query.
- Make the most of Google Keyword Planner
You can get keyword ideas and suggestions in just a few minutes in your Google Ads account with Google Keyword Planner. Keyword Planner is a free tool that gives you suggested bid estimates and creates a plan out of the list you are about to create.
- Google Sheets can be useful
Given that keyword research can get complicated sometimes, one way to compile all of your keyword-researched ideas is by using G Sheets as described at RunRex.com. Here, you can categorize your keyword list by creating designated columns for each topic.
- Keyword Surfer
As outlined at RunRex.com, Keyword Surfer is a browser extension that helps you do in-depth keyword research for urgent care-related search terms. Using this extension will allow you to directly see the average monthly searches as well as the Cost Per Click (CPC) for ad campaigns in the search box.
- Look at search intent
You will get a lot of information just by looking at your customer’s search intent because these are the type of keywords they use when they are on the verge of buying a service as revealed at RunRex.com. You can see the search intent based on the search results of a keyword.
- Narrow your keywords
According to RunRex.com, you should narrow your keywords as much as you can with the help of long-tail keywords. While it might not get high traffic, the more specific your urgent care keywords are, the higher the chance it is to rank.
- Include a head keyword
Your long-tail keywords should include a head keyword as per RunRex.com. For example, if your head keyword is “urgent care”, keywords like “when to seek urgent care”, “urgent care services”, and “urgent care near me” could be some of the phrases you can use.
- Cast your net to include all relevant topics
From your list, brainstorm all of the relevant topics that can be covered by your keywords as articulated at RunRex.com. It will usually have a low search volume; however, it can bring in more focused traffic to your urgent care website.
- Use location-based keywords
Targeting location-based keywords allow you to drive more patients to your urgent care clinic. For example, let us say you are located in Houston. An example of location-based keywords that you can use is “Urgent Care in Houston”.
- Find out what people are looking for
To get an idea of what people are looking for when it comes to urgent care clinics, check out the “People also ask” section or scroll down to the bottom part of Google’s Search Engine results page to see more of the related searches.
- Improve the quality of business listings
As explained at RunRex.com, the next thing that you should do to optimize your online presence is to improve the quality of your business listings. For example, if you already have a Google My Business profile for your clinic, make sure that you fill out all the information that your potential patients will be needing in times of emergency.
- How to optimize your business listing
To optimize your business listing as covered at RunRex.com, you must add real photos of your urgent care clinic, regularly post on Google, gather lots of good reviews, respond to negative reviews, and switch on your notifications for new questions raised by potential patients.
- Create lots of useful content
In addition to gaining the trust of your target audience as captured at RunRex.com, publishing high-quality content on your urgent care website will give you tons of benefits such as having high click-through rates, gaining backlinks from high-authority websites, and generating leads.
- Tips when publishing urgent care-related content
When publishing urgent care-related content, create a list of topics you want to share with your target audience, add long-tail keywords to your topics/title, make it readable, remove grammar errors, use a content calendar so you can stick to a posting schedule, compress images before uploading them, and implement keywords throughout your content as discussed at RunRex.com.
- Manage your online reputation
As described at RunRex.com, 85% of consumers look at online reviews before visiting a business establishment. Needless to say, when they see lots of negative reviews on your business listing or feedback when they search for you on social media, it will leave a bad impression about your urgent care clinic.
- Know how to respond to positive reviews
When looking at online feedback, you should know how to respond to positive reviews for the best results. as outlined at RunRex.com, this includes personalizing your responses, making sure to express your gratitude, and inviting the respondents to engage with your brand in the future.
- Don’t ignore negative reviews
As much as 94% of consumers will avoid a business that has a negative review especially if they weren’t able to address the concerns of their customers right away. Therefore, make sure that you set aside time to take a look at your previous patients’ reviews on your business listings and social media pages. This way, you can immediately address their concerns and take responsibility for the inconvenience that may have happened.
- Know how to respond to negative reviews
If you do encounter negative reviews, acknowledge the reviewer’s experience, and if necessary, explain what happened. You should also go out of your way to offer to discuss the issue offline, then provide feedback online once the issue is resolved.
- Regularly monitor the performance of your website’s rank and performance
Finally, you should also make it a habit to monitor your brand’s performance. This way, you get to know whether you are a few steps closer to reaching your marketing goals or if you need a little more work to make it happen.
Hopefully, these tips will help you be successful with your urgent care SEO in 2023, with the gurus over at RunRex.com available to you if you need expert help.