25 Tips to Dominate Twitter for Law Firms in Houston Texas
25 Tips to Dominate Twitter for Law Firms in Houston Texas
As is revealed in discussions on the same over at runrex.com, Twitter’s unique presentation style has made it the go-to social media platform for those looking to find up-to-the-minute news and information on all topics, including on topics in the legal world. As a law firm in Houston, Texas, if you are looking to take your Twitter game to the next level, then you are in the right place as this article will look to highlight 25 tips to dominate Twitter which should be of great help to you.
- Create a professional account
The very first step towards dominating Twitter as a law firm is making sure that you create a professional account. This, as discussed over at guttulus.com, includes selecting a professional Twitter handle or username from those available, as well as a short but descriptive bio for your law firm detailing the services offered.
- Add professional photos
When creating your profile, it is also important that you add professional photos that will paint your law firm in the best possible light. This includes both your profile photo and your header photo. You can choose to use your law firm’s logo as your profile photo, or you could use a photo of your team, among other such ideas. Just make sure that you keep things professional.
- Engage with the community
Avoid using your law firm’s Twitter page to only post content, as engaging with the community on Twitter is crucial if you are to succeed. Make sure you are answering questions from users, are replying to their tweets, and are starting discussions with them if you want to be successful.
- Get the balance right as far as content is concerned
The best Twitter pages are those that know how to get the balance right between serious, informative stuff, and light-hearted, entertaining content. If you are to be successful, make sure that you mix in some light-hearted posts to go with the serious stuff you post to keep your audience engaged.
- Be authentic
As the subject matter experts over at runrex.com are quick to point out, authenticity is key if you want to dominate on Twitter. Putting up posts that show your law firm’s culture and values, as well as your team members’ personality, will help make you more authentic in the eyes of your followers, boosting engagements.
- Be consistent with your brand
You also want to maintain a level of consistency between your activities on Twitter and your brand so that people can easily recognize your account given what they know about your law firm. This means that you should use the same logo, be consistent with the color palettes of the content you post, as well as the tone of your content. The last thing you want to do is confuse your followers.
- Set up personal additional accounts for your main experts
In addition to your law firm’s main Twitter account, you should also consider getting together with your key attorneys and decide who among them will be the face of the various practice areas your firm deals in, and then set up Twitter accounts for each of these areas. If the attorney is not comfortable managing the account, you can hire someone who will schedule approved tweets. Having a face to each of these accounts will bring some personality to it, increasing engagements.
- Utilize appropriate hashtags
If you want to be successful on Twitter, then you must search for and use relevant hashtags. It is through these hashtags that people will be able to find your posts, and, therefore, using relevant hashtags will ensure that your posts are seen by as many of your target audience as possible.
- Come up with your own hashtag
If you want to stand out from the crowd and dominate Twitter, then the experts over at guttulus.com recommend that you come up with your own hashtag. This will help you create a community around your content and account, helping you grow your account and get the success you are looking for.
- Make your hashtag into a cause
When coming up with your own hashtag, it is important to note that it is unlikely to catch on if it is just your brand name. If you want to be successful with it, try and make it into a cause. For example, if you are a personal injury lawyer, you should consider coming up with a hashtag like #GetWhatYouDeserve which will be more appealing.
- Follow the right people
While it is important to follow other accounts if you want to be successful on Twitter, it is more important to follow the right accounts. Don’t follow people who never engage with your content, instead, focus on the people who are retweeting and liking your tweets as well as the tweets of other firms. Also, follow your clients as this is something they will appreciate.
- Post regularly
If you are to dominate on Twitter, then your law firm must remain on the minds and thoughts of your followers. To do so, make sure that you tweet regularly, with experts recommending that you do so at least once every day, while also making sure that you regularly engage with followers as mentioned earlier on.
- Tweet at the right times
Getting your timing right when you post on Twitter is crucial, as covered in detail over at runrex.com. Here, you will have to conduct tests so that you can find out which times of the day your tweets get the highest engagement. This will ensure that your content has the best possible impact.
- Show your expertise and have a link to your website
When crafting your bio, you must use it to show your expertise as far as your practice is concerned. This is where you should indicate what services you offer and any awards your law firm may have won, although you should make sure that you keep it concise. Also, make sure you include a link to your law firm’s website.
- Indicate your location
As a Houston, Texas law firm, the last thing you want is for people contacting you for services, only to discover that they are in a city or state where you don’t practice. This is why, if you are to get the best out of your Twitter efforts, you must indicate your location, including where in Houston your offices are if possible. Also, make available your contact information including your law firm’s phone number and email address if possible.
- Make good use of your Pinned Tweet
Twitter allows you to pin one tweet of choice at the top of your profile’s timeline. You should take full advantage of this feature and make sure that pin a tweet that any visitor to your profile will find useful or helpful. This can be a tweet with a link to an article tackling FAQs, one listing client reviews and testimonies, and so forth.
- Retweet other accounts
As is revealed in discussions on the same over at guttulus.com, it is also important that you retweet tweets from other like-minded organizations or individuals. This will allow you to share more valuable content with your followers, gives you a chance to interact with other users, while also encouraging other users to return the favor and retweet your posts.
- Post relevant content
When it comes to Twitter, quality outstrips quantity. This means that if you are to succeed on the platform, then it is imperative that you post relevant and helpful content, as this is what will make Twitter users more likely to engage with and retweet your content. This will also help establish your law firm as an authority in your areas of practice.
- Avoid self-promotional content
The key to success on Twitter is posting out content that is truly useful and valuable to your followers. Avoid as much as possible putting out self-promotional content, and instead focus on meeting your followers at their pain points, sharing content that they will find fascinating and helpful.
- Take advantage of third-party sites and tools
If you need help to grow your Twitter account and get more followers, you should check out sites like Crowdfire and UnfollowSpy, which will help automate the following and unfollowing process, allowing you to grow your law firm’s Twitter account quickly.
As is captured in discussions over at runrex.com, Twitter posts that have images and videos get more engagement than those that are plain text. Therefore, if you want your posts to get more engagement, you should ensure that your posts incorporate videos and images of a high-quality.
- Keep up with the latest news
You should also make sure that you are constantly conducting research and uncovering the latest news and trends in your areas of practice so that you can give your followers content that is up-to-date. If you establish a reputation as being the go-to account for the latest news, you will be on your way to dominating on Twitter.
- Don’t ignore negative comments
When engaging with your followers, you should reply to both positive and negative comments; thanking those who have commented with something positive, and acknowledging any negative comments, and letting the person who raised it know that you will look into the issue and have it fixed.
- Don’t argue with followers
If someone raises an issue, as is mentioned above, you must address the issue. However, make sure that you don’t decent into a mud-slinging contest with anyone on Twitter as this will damage your law firm’s reputation. You can decide to reach out to anyone who has a complaint through direct messaging, DM, and once the issue has been fixed, you can let your followers know that the issue was resolved. Don’t start arguing with followers and clients, or even other accounts on Twitter; be as professional as you can and avoid the trolls.
- Avoid cookie-cutter replies
While you must reply and engage with comments on your posts, generic cookie-cutter replies will only serve to show followers that you are not genuine with your reply. Don’t automate anything, and make sure that each reply is customized for the person you are engaging with for the best results according to the experts over at guttulus.com.
Remember, if you need help setting up your law firm on Twitter then you should check out the excellent runrex.com and guttulus.com who are the best agencies in Houston, Texas for such services.