25 Tips to Dominate Twitter for Dental Offices in Houston Texas
25 Tips to Dominate Twitter for Dental Offices in Houston Texas
As an owner of dental practice in Houston, Texas, you may be wondering how you can use Twitter to promote your practice, given how big and popular a platform it is, as discussed over at runrex.com. Well, you should wonder no more as this article will look to highlight 25 tips that will help you do exactly that and help you dominate on Twitter.
- Use an appropriate username
One of the most important things you have to do if you are to be successful on Twitter according to the gurus over at guttulus.com is to use an appropriate username. Here, it is recommended that you use the name of your dental practice for your username so that people can easily recognize you when looking for you on the platform.
- Use an appropriate profile picture
As a dental practice, you want to use a profile picture for your Twitter account that paints you in a professional light. Here, you should either use a professionally taken headshot of your practicing dentist or you can use the logo of your dental practice as your profile picture. Ensure that you choose a high-quality photo that gives a good first impression of your dental practice.
- Use an appropriate header photo
Other than your account’s profile photo, you will also have an opportunity to add a header photo, and you should take that opportunity to use an appropriate photo that gives a good first impression of your practice as well. Just make sure that you don’t use the same photo for both your profile picture and your header picture.
- Craft a compelling bio
It is also important that you craft a compelling and engaging bio for your dental practice’s Twitter account. Remember, you only have 160 characters here, so you should keep it concise, clear, accurate, and interesting, taking care to include your specialty services so that visitors can know the services you offer.
- Don’t forget to include contact information, location, and website link
As the subject matter experts over at runrex.com are quick to point out, when crafting the bio for your Twitter profile, make sure that you include the location of your dental practice as well as contact information so that users know how to contact you if they need to. Additionally, you should also add a link to your website in case someone wants to check you out.
- Not every tweet has to have a link
Experts point out that tweets that don’t have links get more engagement than those with links. Therefore, while it is great to link back to your website now and then to increase traffic to your site, you should remember that not every tweet has to have a link. Limit the number of tweets you put out with links and you will get the engagements you are looking for.
- Take advantage of hashtags
The bottom line is that if you are not using hashtags on Twitter, then you will be missing out massively. Hashtags are what will allow people to find your posts, which means that if you want to get engagements and grow your account, make sure you are using hashtags in your posts.
- Use hashtags correctly
While hashtags are important as far as Twitter is concerned, it is even more important that you use the right ones if you are to achieve the success you are looking for. Do your research and make sure that you are using hashtags that are relevant to your dental practice and your niche. Also, ensure that you don’t overdo it with hashtags, filling your posts with them, as this will make your posts appear cluttered and put off users.
- Add images and videos
As is revealed in discussions on the same over at guttulus.com, tweets with images and videos get more engagements than those without. Therefore, if you want to be successful on Twitter, ensure that you consistently incorporate relevant images and videos to your posts.
- Take advantage of the Quote Tweet feature
The Quote Tweet feature allows users to add characters when retweeting, with the original tweet taking up the space of a link. You should take advantage of this function to provide your followers with value, providing them with additional information, and showing your thought leadership by adding context to the tweet with your opinion or take on the issue being discussed.
- Tweet at the right times
It is important to know the best times to tweet to your audience, particularly since the lifetime of a tweet is extremely short. You should know the times when the majority of your target audience is on Twitter to ensure that when you do post, it will reach as many of them as possible, increasing the chances of you getting more patients to your dental practice.
- Leverage popular tweets
Through Twitter Analytics, you can be able to identify which of your tweets did well and had the most interactions. You can then use this information to reverse-engineer these popular tweets, identifying aspects about them that may have contributed to their popularity, allowing you to craft tweets that have a higher chance of being just as successful.
- Post regularly
The last thing you want to do, according to the gurus over at runrex.com, is to create an account and then leave it to be dormant. If you want to dominate on Twitter, make sure that you post regularly as this will help with the visibility of your page, helping you grow it and gain more followers.
- Follow people in your area
You should also ensure that you are a part of your online community in your area by following people in your area. This means that you should follow local business and prominent members of the community in Houston, Texas, as well as ensuring that you search for and follow your patients who are on Twitter.
- Establish yourself as part of the community
Also, if you want to connect with your patients and audience on Twitter, you should share information that they may find interesting, even if it has nothing to do with your dental practice. For example, if there is an event in Houston, you can mention it, or if there is construction going on around your practice, you can tweet about ways people can avoid disruptions and problems if they passing through that route or even coming to your office.
- Reply to comments and like tweets
You should also ensure that you like tweets put up by your followers and that you also reply to all comments that your posts get, whether they are positive or negative. If you get a negative reply or mention, address it straight away, let the user know that you will address the issue being raised, and thank them for their feedback.
- Avoid being self-promotional
When putting up posts on Twitter, you must avoid being self-promotional as this will only serve to put off your audience as is revealed in discussions over at guttulus.com. You should focus on putting up content that is helpful and of value to your followers instead.
- Inform your audience
People use Twitter mostly to find useful information and stay up to date with the latest news, therefore, if you want to be successful on the platform, use your account to disseminate information. Most people will follow you for dental care instructions and related news, and you shouldn’t disappoint them in this regard.
- Follow other dental professionals
Other than following local businesses and people in your community, you should also follow other dental professionals, industry leaders, and companies, and then ensure that you regularly retweet content of theirs you find to be interesting. Sharing such content not only provides your followers with more valuable content, it also builds goodwill and you will find that they will return the favor and share your content as well, increasing your account’s visibility.
- Participate and share about dental events
Almost all events nowadays, including dental events, will have a dedicated hashtag. You should, therefore, ensure that you attend as many events as possible, and then tweet your observations and share team photos of the same. This will not only engage your followers, but it will also establish your thought leadership and build trust for your dental practice.
- Pin tweets to promote your practice
According to the experts over at runrex.com, you should also take advantage of the function that allows you to pin tweets to highlight a tweet that best represents your dental practice. Given that a pinned tweet will stay at the top of your profile until you remove, and will, therefore, be the first tweet peoples see on your profile, this is a function you have to take advantage of.
- Take advantage of the fact that tweets have a short lifespan
Given that tweets on Twitter have a very short life span, you should take advantage of this fact to push your content, tweeting the same content more than once. Just make sure that you get the intervals right as if you repost the same content within a short period, it may backfire on you, putting off your audience.
- Be consistent with your posting schedule
Consistency is crucial on Twitter, which is why you should come up with a consistent posting schedule. This means tweeting regularly and at given times so that your followers know the times when you will put up content for them. Have a constant and reliable flow of content from your account and you will be successful.
- Engage with GIFs and emojis
While it is important to incorporate images and videos to your content as highlighted earlier on, you should also consider using GIFs and emojis in your posts. These are also very popular on Twitter and make for visually appealing posts hence why you should regularly use them in your interactions. Just make sure that you use the appropriate ones for the best results.
- Leverage Twitter Ads
Lastly, you should also consider taking advantage of Twitter ads which is something that will help you achieve success on the platform. As covered in more detail over at guttulus.com, the options available to you as far as this is concerned are Promoted Tweets, Promoted Accounts, and Promoted Trends, all of which will help grow your account and bring in more clients to your practice.
If after reading the above discussion you find that, in addition to the tips provided, you need help with your Twitter efforts, then reach out to the highly-rated runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.