25 Tips to Dominate TikTok for Small Business in Houston Texas
25 Tips to Dominate TikTok for Small Business in Houston Texas
It is fair to say that TikTok has taken the world by storm this year, with over 1.5 billion downloads worldwide as discussed over at runrex.com. The platform provides an opportunity for small businesses in particular, including those in Houston, to engage with their audience and gain more visibility, particularly among the younger generation. This article will look to highlight 25 tips designed to help small businesses in Houston, Texas dominate TikTok.
- Get on the trends quickly
As the subject matter experts over at guttulus.com point out, TikTok is all about the trends, with others coming out of seemingly nowhere, while others are linked to current trends. When it comes to trends, speed is essential as trends can come and go quickly. Therefore, make sure that you stay on top of the trends to ensure that your content is new and exciting.
- Choose a niche
TikTok also has a niche for everyone as it is much more than just dance moves and cute animal videos. If you want to dominate TikTok, look for a niche that suits your brand, where your audience is, and then create content that resonates with or provides value to them.
- Don’t forget to practice and prepare
Some of the video techniques and styles used on TikTok will require some preparation and practice to get right. These include the extremely popular transition videos, which you will have to prepare for and practice if you are to nail them.
- Take the TikTok seriously
If you are to dominate TikTok as a small business in Houston, Texas, then you will need to take it seriously and make sure that you immerse yourself in it. Make sure that you scroll through your For You Page daily, listen to all the trending sounds, consistently browse the Explore page, and so forth to gain a better understanding of the app and what to do to succeed.
- Focus on storytelling
The key to dominating TikTok is storytelling, according to the subject matter experts over at runrex.com. This will help you create content that is helpful but also engaging and entertaining. You should use text overlays strategically to help you tell a story and keep viewers engaged.
- Post often
If you want to dominate TikTok, then you must post often, at least once every day. This shouldn’t be a problem because the very nature of TikTok means that you can get creative with your content strategy and test new ideas, which means that you can never run out of content to post.
- Create original concepts
Even though it is important to get on trends early, if you can be the one creating these trends and original concepts, then you will be well on your way to dominating TikTok. You don’t have to follow what is happening out there as you are free to come up with exciting new content, with the most innovative brands being the ones that will see the most success on this platform.
- You don’t have to re-invent the wheel
When we talk about coming up with original concepts, it doesn’t mean that you have to re-invent the wheel or start from scratch. You can simply put a spin on existing trends, see if you can add something to them that no one has seen before.
- Keep going
TikTok isn’t easy which is why the gurus over at guttulus.com point out that while it may only take one video to go viral, you shouldn’t give up if it doesn’t happen straight away. You will probably put out videos that won’t be a hit, but that doesn’t mean that you should give up.
- Be authentic
Another very important tip for small businesses in Houston, Texas looking to dominate TikTok is making sure that they are authentic. Authenticity is crucial when it comes to TikTok, and if you want to be successful, you should let your brand’s personality shine through. Put authenticity over aesthetics if you are to succeed.
- Use a phone
TikTok is not the place for professional cookie-cutter content creation, which is great news for small businesses as many may not have the equipment for professional content creation. If you are to be successful on TikTok and dominate, then shooting content with your camera is what is required and expected on this platform.
- Use the right hashtags
If you want to get your videos in front of the right audience as far as your business is concerned, then you must choose the right hashtags. Try and target the most popular hashtags in your niche to ensure that your videos are shown to as much of your audience as possible.
- Craft custom hashtags
According to discussions on the same over at runrex.com, you should also consider creating your own hashtag to allow users to find your content quickly. A good strategy here is to include your own special hashtag while also incorporating those that are popular in your niche.
- Leverage user-generated content
User-generated content is crucial for any small business that is looking to dominate on TikTok. Here, you should ask your customers to make TikTok content while using your product or service. This will help build trust and loyalty among your customers, helping you to get the best out of TikTok.
- Showcase your brand
It is also recommended that you make sure to include a product or service you sell or show off your store or any other thing that showcases your brand when you upload videos on TikTok. This is a great way to make sure viewers know what you are all about as a brand as well as what you offer.
- Don’t be over-promotional
However, while it is important to showcase your brand, make sure that this is not the focus of your video as this will put off users. Avoid putting product placement as the centerpiece of your videos, but rather find a way to tell an interesting story using settings or items that are related to your business.
- Partner with influencers
The very nature of TikTok means that influencers are very powerful, and could help you grow your account and dominate, as highlighted in discussions on the same over at guttulus.com. Look for popular influencers in your niche, and ask them if they are willing to partner with your brand.
- Take advantage of TikTok Ads
Although it launched without a strong advertisement system, TikTok has recently begun to offer a variety of ways to buy ads, which you should use if you have got intentions of dominating the platform as a small business in Houston, Texas. You should try out the Hashtag Challenge ads in particular, with the other options available to you being In-feed native ads and Brand takeover ads.
- Create funny content
TikTok is not the place for business to be all serious and professional. If you want to dominate on the platform, then you should create content that showcases the humorous side of your business, ensuring that you embrace the meme culture. If you are too serious, no one will have any interest in watching your content.
- Follow a schedule
While it is important to post regularly, you should also look to follow a schedule when releasing content. This way, your followers will know the exact time and day you post content and can keep track of things, creating loyalty.
- Comment and encourage comments on your posts
Encouraging engagement is important for any business looking to do well on TikTok as per the experts over at runrex.com. This is why you should make sure that you encourage comments on your posts while also commenting regularly. Also, avoid generic comments, and ensure that your comments are customized for each post.
- Leverage TikTok effects
Given how important it is to make your videos stand out, particularly given the sheer number of videos on TikTok, you should consider using TikTok effects in your posts. There are many effects that you can choose, and they will help make your posts more interesting.
- Get your descriptions right
Including a clear description of what your video is about and what it has to offer your audience is another thing you need to take seriously. It is recommended that you craft your descriptions in a way that not only triggers people to watch your videos but also entices them to comment. You should also be concise and to the point with your descriptions.
- Set a Hashtag Challenge
Having already mentioned it earlier on, it is important to point out how crucial it is to set a Hashtag Challenge if you are looking to dominate TikTok. This will help you increase engagement and brand awareness, and is something you have to take advantage of if you are serious about dominating TikTok.
- Have fun with it
Last, but not least, one of the main keys to success on TikTok is having fun with your content, something the highly-rated experts over at guttulus.com agree with. Simply put, if you are enjoying creating content, it will shine through and your viewers will enjoy it too.
The above are some of the tips that will help you dominate TikTok, and if you are looking for even more tips and information, as well as help with your TikTok efforts, then you should check out the excellent runrex.com and guttulus.com, which are the best agencies for such services in Houston, Texas.