25 Tips to Dominate TikTok for Law Firms in Houston Texas
25 Tips to Dominate TikTok for Law Firms in Houston Texas
TikTok is a global phenomenon that seems to have come out of seemingly nowhere to become one of the most popular, and most downloaded as discussed over at runrex.com, social media apps in the world. The fact that it has over 500 million monthly users and that anyone can go viral on the platform makes it one of the best platforms for law firms to market and promote themselves. This article will look to highlight 25 tips designed to help law firms in Houston, Texas dominate on TikTok.
- Be authentic
Unlike other social media platforms like Instagram where it is all about showing off the best you, TikTok is all about authenticity. If you want to be a success on TikTok, then the gurus over at guttulus.com are adamant that you should put up video content that shows your authenticity as a law firm.
- Be unique
You should also figure out what makes you unique as a law firm and make sure that it comes out clearly in your videos. You can talk about the unique strategies your law firm utilizes, and any other thing that makes your practice stand out from the rest. With the competition on the platform, if you are to succeed, you will need to put up unique content.
- Put some effort into your videos
While you don’t have to do too much with your video before posting on TikTok, with it being recommended that you shoot video through your smartphone rather than professionally, you should also put a little bit of effort to help your videos perform better. This includes adding text to your videos using TikTok’s video editor, getting the lighting and sound right, and so forth.
- Don’t use the same backgrounds
You also don’t want to use the same background over and over again when shooting your videos. This is because TikTok’s algorithm can end up marking your videos as repetitive, which will lead to your videos getting fewer plays. Make sure that you change your video backgrounds regularly to avoid this.
- Post every day
If you want to make waves on TikTok and dominate, then you need to make sure that you post regularly, with the gurus over at runrex.com recommending that you post at least once every day. When you are new to the platform, you should consider posting about 5 times a day to help grow your account.
- Take part in at least one trend per day
You should also make sure that you participate in at least one trending hashtag per day if you are looking to grow your account and dominate. This is a great way to interact with your audience and connect with them organically.
- Use hashtags
Just like on many other social media platforms, if you want to succeed on TikTok, then it is important that you make good use of hashtags. Do your research and find out about relevant hashtags as far as your law firm and areas of practice are concerned, and make sure that you incorporate them into your content.
- Beware of hashtag clutter
However, while it is important to use hashtags as mentioned above, you should avoid hashtag clutter. Don’t pump your posts full of hashtags as this will just end up cluttering your content and putting off your audience.
- Encourage engagements
As is revealed in discussions on the same over at guttulus.com, TikTok’s algorithm looks for and rewards accounts with the best user engagement. This means that you should ensure that you are as engaging as possible if you want to succeed. Ask questions in your captions that will entice viewers to want to take the time and engage with your content.
- Respond to comments
You should also take the time to read and respond to comments by viewers and avoid posting then walking away from your posts. Comments are part of TikTok’s algorithm, and if you want to succeed, then it is important that respond to comments, both negative and positive.
- Keep your videos short
If you want people to watch your videos in full, and keep coming back, avoid unnecessarily lengthy posting videos. Such videos will only serve to put off viewers, most of whom have short attention spans and don’t have the time or patience to watch lengthy videos.
- Make your videos repeat-watch friendly
Repeat viewings are extremely important to the TikTok algorithm, and if you want to succeed on TikTok, you must ensure your videos are as repeat-watch friendly as possible. This means ensuring that they are short enough so that one can watch more than once, and that they have details that are inspiring and engaging enough to entice viewers to watch again.
- Post at the right times
According to the experts over at runrex.com, people mostly use TikTok on weekdays during working hours, as they look to pass time at work. If you want to get the best engagement and better reach for your video content, try to focus on posting your content during weekdays when people are at work. Here, you can experiment to find the times when your content gets the most engagement.
- Avoid self-promotion
Most people go to TikTok to be entertained or to learn something. Therefore, if you want to be successful on the platform, you should avoid at all costs putting up self-promotional content. Focus instead on content that provides value to your audience.
- Ask for advice
Another tip that will help you achieve success on TikTok is not being afraid to ask your viewers for advice. Ask your followers to tell you what sort of content they would like to see and what they would like to hear about, and this way, you will be able to learn more about your audience.
- Define your goals
It is also important that you clearly define what your goals are on TikTok as a law firm so that you can come up with clear metrics to track them. Whether your goals are driving traffic to your firm’s website, brand awareness, lead generation, and so forth, you must have them clearly defined.
- Define your audience
If you are to be successful on TikTok, you must be as detailed as possible when considering your target audience. As discussed over at guttulus.com, this means knowing which gender you are targeting, profession, marital status, and so forth. You should ensure that you go beyond generalizations and are not just targeting “people who need a lawyer”.
- Know content that does well
When it comes to content by law firms on TikTok, your videos should be focused on practical, actionable, bite-size advice showing your expertise and how you add value to your clients. You can put up a video defining common legal terms in your practice area, news on changes in the law, and so forth. Tutorials and how-tos are particularly popular on TikTok.
- Add humor
Even though as a lawyer you are usually serious and stoic in your delivery, you should try and add some humor and fun in your content if you are to be successful on TikTok. Try and be funny and entertaining even as you discuss and put across complex legal information to keep your viewers engaged.
As mentioned earlier, you will have goals that you want to achieve with your efforts on TikTok. Calls-to-action will help you achieve said goals, as they will let your viewers know what you want them to do after they watch your content. You should, therefore, make sure you add CTAs to your video content when posting.
- Include links in your bio
If you want your followers to find your thought leadership content and connect with you on other platforms, then the experts over at runrex.com insist that you should include links to your blog and other social media pages in your TikTok bio.
- Partner with industry influencers
Partnering with thought leaders and industry influencers is another excellent way through which you can grow your presence on TikTok and promote your law firm. Look for people in your niche with a huge following and partner with them to help get your brand to a wider audience.
- Save every post before publishing it
This is another very useful tip to keep in mind when using TikTok. Recording or saving every post you make before publishing will ensure that if you post something at the wrong time and it doesn’t get as much engagement as you had hoped, you can simply delete and repost it later on when the time is right. Saving every post will also allow you to post your videos on other platforms such as Facebook and Instagram to get more eyes on it.
- Get your posts on the main Discover page
You want to ensure that your posts find their way to the TikTok main Discover page to maximize exposure and engagements. To do this, try and use the #ForYou and #ForYouPage hashtags so that you can ensure that your posts get on this page.
- Don’t be afraid to experiment
Not only is TikTok relatively new, but it is also always changing, with there being new viral trends daily. If you want to be successful on the platform, don’t be afraid to experiment and try new things as trial-and-error works best on the platform. Also, don’t get discouraged if you don’t go viral straight away, keep on posting and engaging, trying new things, and you will soon see success according to the folks over at guttulus.com.
If you are looking to try out TikTok as part of the strategies to market your law firm and you are looking for expert help, look no further than the excellent runrex.com and guttulus.com, the best agencies for such services in Houston, Texas.