25 Tips to Dominate LinkedIn for Law Firms in Houston Texas
25 Tips to Dominate LinkedIn for Law Firms in Houston Texas
As is revealed in discussions on the same over at runrex.com, LinkedIn is the most important social media channel for professionals in any field, including the legal field. However, simply having a LinkedIn profile is not enough if you are to maximize your law firm’s exposure. This article is going to look to help law firms in Houston, Texas that are looking to dominate on LinkedIn by providing 25 tips that will help them do exactly that.
- Complete your profile
If you want to get the best out of LinkedIn as a law firm in Houston, Texas, then the gurus over at guttulus.com recommend that you complete all areas of your profile, from the headline and summary to the contact information and past experiences, and so forth.
- Repurpose content
Remember, any piece of content can be turned into multiple LinkedIn posts by pulling interesting quotes and statistics. If you want to dominate on LinkedIn, you should consider repurposing and reusing some of the content you already have, building a content calendar to ensure that you keep track of your posts.
- Put yourself in your clients’ shoes
When posting content on LinkedIn, make sure that it addresses your clients’ pain points and always put up content showing how issues impact your clients’ businesses and how you can help. Creating content that speaks to their issues and offers solutions is how you will gain traction on LinkedIn.
- Promote your good deeds
It is also recommended that you share and promote your good works by highlighting the volunteer, community service, and pro bono work you are doing in your community in Houston, Texas. This will build loyalty and trust among your audience and will help you do well on LinkedIn.
- Focus on your headline
Your headline on LinkedIn is very important since it gets pulled into Google and LinkedIn search results as discussed in detail over at runrex.com. if you are to dominate LinkedIn, you must optimize your headline, making sure that your name and title are consistent with your website as this is how people are going to find you and your firm.
- Get you photos right
It is also important that upload a professional profile photo and a cover image, as this will boost engagement. You can either put up a photo of your law firm or one of your team; just make sure that it is well-taken and is professional.
- Use hashtags effectively
You should also make sure that you are using hashtags effectively as this will help people find your LinkedIn posts easily. Make sure that you are using relevant hashtags, and that you are using them in moderation as pumping your posts full of hashtags will only confuse your audience and will make your posts appear cluttered.
LinkedIn allows members to upload relevant media to their profile, and this is a feature that you should leverage if you want to dominate the platform. Here, you should consider adding your law firm’s videos, photos, certificates, podcasts, and so forth to increase engagements and grow your profile.
- Engage with other people’s content
According to discussions on the same over at guttulus.com, it is also important to take the time to like, comment, or share posts by important connections on LinkedIn. This will help you build relationships on the platform, while also ensuring that you stay at the top of your connections’ minds, which means that they are likely to consider your law firm when looking for related services in Houston, Texas.
- Add the right things to your profile
Since LinkedIn is a professional networking platform, the common misconception many law firms have is that they assume that their profile should look like a resume with the education skill and practice areas of lawyers in the firm. However, for the best results, you should ensure that your profile includes mostly your previous cases as well as your offers to entice prospective clients.
- Post regularly
If you want to be successful on LinkedIn as a law firm in Houston, Texas, make sure that you are posting and publishing content regularly. The more active you are on the platform, the more of a chance you have of forming long-lasting relationships with your connections as well as attracting prospective clients.
- Publish unique content
It is also worth pointing out the posting regularly on LinkedIn is not enough as it is just as important to ensure that you publish content that is both relevant and original. No one wants to read information that is dated or not relevant. Make sure that your content is unique and relevant to your areas of practice if you are to do well.
- Leverage storytelling
People love stories, which is why the subject matter experts over at runrex.com recommend that you incorporate storytelling in your content. Posting LinkedIn posts that include stories will lead to a higher level of engagement. You can put up stories such as what inspired you or other members of your team to become lawyers, or the history of your law firm, and many others.
- Encourage followers to comment
It is also important to encourage readers to comment when you post content on LinkedIn. Statements such as “What do you think” or “Agree or Disagree” will encourage people to comment, which will increase engagement levels and help your account grow.
- Engage with comments
Asking for feedback is just the beginning, to get the very best out of your LinkedIn efforts, it is recommended that you take the time to engage with said feedback, replying to your followers’ comments. This shows that you care about their opinion, and will build trust and loyalty, as well as the fact that replying will allow you to showcase your knowledge in your area of law.
- Offer freebies
Offering free stuff is always a useful tool on any social media platform, and LinkedIn is no exception. For instance, if you are coming up with a new tool to help your clients, you can allow your LinkedIn network to get it for free, which will help you gain huge traction on the platform.
- Leverage testimonials
As is explained over at guttulus.com, LinkedIn offers members the opportunity to feature endorsements and recommendations, something that you should take full advantage of. Ask your past clients to write brief reviews of your work or even endorse your firm for particular specialties, and this will help you get the success you crave on the platform.
- Make your account easier to find
LinkedIn also allows members to customize their URL to a shorter and more accurate link, and this is another feature you should take full advantage of, as it will lead to a more natural-looking URL that people will find easier to remember, making it easier for them to find you on LinkedIn.
- Participate in LinkedIn groups
It is also important that you join LinkedIn groups where you know that you will find potential clients or sources for referrals. These include groups for bar associations, alumni groups, and so forth. Actively participate in these groups, responding to discussions and answering any questions people may have related to your expertise.
- Offer value in groups
Once you join a group, the last thing you want to do is start selling yourself and your firm as this will put off any prospective clients in there. Instead, you should focus on positioning your firm as a leader in your area of practice in Houston, offering members value, which is more likely to attract prospective clients to you.
- Know when to post
Posting regularly, as mentioned earlier on, is only effective if you post during the right times according to the experts over at runrex.com. You should ensure that you put up your LinkedIn posts during the times when people are likely to see them, with morning hours being the best time to post.
- Know what not to post
You should also know what not to post, as posting the wrong thing will badly damage your law firm’s reputation and have you looking unprofessional. Refrain from posting anything controversial or negative, or from attacking or arguing with users. You should also refrain from posting anything political as this will do more harm than good and is just not worth it.
- Know what to post
Some of the things that you should include in your updates are major victories your firm has had recently, upcoming events your firm is participating in, any speaking engagements that team members have, as well as relevant articles as far as your practice area is concerned. As already mentioned earlier on, try to include photos or videos with your posts for increased engagement.
- Focus on both your company page and personal profile
Even as you work to ensure that your company page on LinkedIn is as professional as possible and that you post engaging, helpful, and relevant content, don’t forget about your personal profile as issues here will most likely harm your company profile as well as they will be easy to link together. Also, make sure that every member of your team is conducting themselves professionally on LinkedIn to avoid harming your law firm.
- Don’t forget about privacy
As a law firm, privacy is important, but it takes a different kind of importance when it comes to LinkedIn. Here, as explained over at guttulus.com, you should ask yourself if you mind if the public, which will include opposition counsel, can see all of your LinkedIn connection. If it is an issue, you can hide your connections. You should also check your privacy settings to ensure that your profile is visible to the public or no one will be able to find it.
These are some of the tips worth considering if you have designs of dominating on LinkedIn as a law firm in Houston, Texas. For more information or help on this topic, you should check out the excellent runrex.com and guttulus.com which are the best agencies for such services in the area.