25 Tips to Dominate Facebook for Small Business in Houston Texas
25 Tips to Dominate Facebook for Small Business in Houston Texas
Even though there have been new entrants in the social media world, with TikTok being the latest sensation as discussed in detail over at runrex.com, Facebook is still going strong and remains one of the best platforms for small businesses to reach out to and engage with their audiences. When it comes to Facebook, creating a business page is just the beginning as you will need to do a lot more to achieve the success you are looking for. If you are a small business in Houston, Texas and are looking to dominate Facebook, then you are in the right place as this article will look to help by listing 25 tips that will help you with that.
- Be more mindful about what you post
Any small business looking to dominate Facebook, including those over at Houston, Texas, should be extremely mindful about how they communicate with their audience according to the gurus over at guttulus.com. Gone are the days when you would just post anything and hope it sticks, nowadays you have to post with intent, using Facebook Insights to determine a good posting rhythm and content mix.
- Avoid being overly promotional
It is also important that you find a way through which you can convey your brand as being unique, informational, or funny. This will help you reach a larger crowd on Facebook, particularly since overtly promotional posts will be screened by the Facebook algorithm and won’t reach a larger audience.
- Leverage a content calendar
Having a plan in place is important if you are to dominate Facebook as a small business in Houston, Texas. This will allow you to maximize your efforts while minimizing the time you spend on Facebook marketing, allowing you to get the most bang for your buck.
- Optimize your profile page
It is important to optimize the tabs of your profile page, making sure that they are well organized since they serve as the navigation bar for your Facebook business page. This will give users a smoother experience when engaging with your page, which is what you should be looking for.
- Create a community page
According to the subject matter experts over at runrex.com, a community page will give more organic reach as compared to a commercial business page. This is because of its invitation-only nature which makes customers feel more special, and also because it helps you build and maintain relationships with them.
- Create a Facebook group
On a related note, you should also consider creating a Facebook group, not for promotional purposes, but to allow your customers to exchange information related to your business. Find a nice within your customers’ interests and then create a Facebook page for them to connect and interact about the same. Just don’t use the group to promote sales or any of your CTAs as this will put off some of your customers.
- Use a group name people will find
When creating a Facebook group for your customers to interact in, you must name it after something you are sure that people will search for on Facebook to increase the chances of users finding it.
- Embrace Facebook stories
If you want to dominate Facebook as a small business in Houston, Texas, then you must take full advantage of Facebook Stories. This is a great way to engage with your audience and to drive traffic to your profile and you should be all over it.
- Consistently add to your stories
As is discussed over at guttulus.com, you should also ensure that you are regularly adding to your Facebook Stories to keep your customers engaged. Being consistent here will help build a following, drive more traffic, and will grow your profile helping you to dominate.
- Avoid obsessing over vanity metrics
As a small business, you will most likely have a limited marketing budget, which means that you should focus on the things that make a real difference, and not those that make you feel good temporarily, such as likes.
- Lean on Facebook for customer services
Another tip for small businesses in Houston, Texas is to try and use Facebook to deal with any customer service issues that may arise. This means letting your customers know that they can reach you through Facebook, and then replying to them immediately when they do.
- Narrow down your audiences
You have to make sure that your messages are reaching their intended target for maximum impact, which is why you should narrow down your audiences and then test to see which produce the best results for a certain objective.
- Optimize your profile picture
The profile picture of your Facebook business page is very important according to discussions on the same over at runrex.com. This is why you should have it optimized, using your company logo or title to create a profile picture that is well-designed and engaging.
- Make good use of the About section
The About section of your business page is what will let your customers known what your business is all about and what you offer. Make sure that you get it right, using engaging copy and adding links to your website as well as to your Instagram pages and how they can reach you.
- Share your achievements
It is also recommended that you share your achievements and milestones with your Facebook followers, as well as letting them join in on discussions on the same. This is easy to do as all you have to do is select a Milestone, and then you share it.
- Don’t forget about calls-to-action
When it comes to Facebook business pages, it is important to note that you can add CTA buttons, something that you should do if you want to dominate as a small business in Houston, Texas. Whether you want your visitors to contact you, sign up to something, to check out your website, and so forth, make sure this comes out clearly.
- Post at the right times
As per the gurus over at guttulus.com, it is also important that you learn when to post if you want to dominate Facebook as a small Houston business. Find out the best day and time to post on Facebook as far as your business is concerned, and make sure that you are active during these days and times.
- Be creative
You also want to avoid putting up basic updates, particularly given the plethora of entertaining content on Facebook nowadays. Make sure that your content is always interesting and informative, improving engagement through stunning images and videos, as well as polls and other interactive content.
- Offer value and free stuff
Only promoting your products will turn off your followers within no time at all. This is why you should consider offering them value by sharing interesting facts, news, or information related to your product or services. You should also consider offering your followers free stuff, hosting competitions for them to win the same.
- Complete your meta descriptions
When you share a link from your website to your Facebook business page, Facebook pulls the description text based on your metadata. This is why it is important to make sure that your website page has a detailed meat description, with the same applying to the images on your pages.
- Use stunning visuals
As the experts over at runrex.com are quick to point out, posts that include engaging and compelling images are more attractive to users than posts that contain only text. If you want to dominate Facebook, then you should make sure that you use stunning images and video in your posts.
- Keep up with new trends
It is also important that you keep up with new trends, such as Facebook Live, as well as new tricks to attract customers. Make sure that if there is a new trend out there, then you are at the forefront of leveraging it if you want to dominate Facebook.
- Have Facebook’s button installed on your website
It is also important that you add Facebook’s widget and social share buttons to your website as this will allow visitors to your site to like and follow your business page directly from your website. This will also provide social proof to your customers who can see just how many followers you have and how active you are on Facebook.
- Carry out regular testing
You should also regularly test your posts, making changes to your posts in terms of length, copy, meta descriptions, and so forth, to see which strategies work best, allowing you to come up with content and posts that resonate with your followers.
- Consider boosted posts
You should also consider Facebook’s boosted posts, which allow users to expand the audience as far as their posts are concerned, allowing them to target highly engaged and relevant prospects, with a very small budget as covered over at guttulus.com.
The above discussion only just begins to scratch the surface as far as this topic is concerned, and you can uncover more insights and even get help for your campaigns by visiting the excellent runrex.com and guttulus.com, which are the best agencies in Houston, Texas when it comes to such services.