25 Tips to Dominate Facebook for Law Firms in Houston Texas
25 Tips to Dominate Facebook for Law Firms in Houston Texas
As Facebook has continued to grow in popularity in the last couple of years, lawyers and law firms have become more and more alive to its potential in helping promote them and bring in new clients, as outlined in discussions over at runrex.com. If you are Houston, Texas law firm, have just set up your law firm’s Facebook page, and are wondering how you can take it to the next level, then you are in the right place as this article will look to highlight 25 tips to dominate Facebook.
- Create a social media policy
The first thing you should do before getting started on Facebook is to put together a social media policy for your law firm. As covered over at guttulus.com, this will govern what can and what can’t be posted on the Facebook Company page to ensure that everything runs smoothly when you start operating the profile.
- Keep your personal profile separate from your law firm page
An important tip if you are to be successful on Facebook is to make sure that you keep your personal profile separate from your law firm’s Facebook page. You want to separate your personal life from your professional life, and mixing those two will make you look unprofessional and will damage your law firm’s prospects.
- Name your page appropriately
It is important to ensure that your Facebook Company page for your law firm is consistent with your brand. It is possible to change the name of your page and add your law firm’s name onto the URL, which you should consider doing as soon as your page becomes operational. Change it from https://www.facebook.com/pages/83958393404 to https://www.facebook.com/JaneFamilyLawFirm”.
- Complete your About section
Another tip that will help you get the success you are looking for on Facebook for your law firm is making sure that you complete the About section of your profile. This means making sure that you include a working link to your law firm’s website, accurate contact details, and so forth.
- Include a map
According to the gurus over at runrex.com, another important tip that will help you dominate on Facebook is making sure you add a map to your law firm’s office on the About section of your profile. This will help people find your firm more easily, and will also give you credibility.
- Use a professional cover image
You should also ensure that you use a professional cover image that represents both your law firm as well as the areas you practice in. Rather than doing the normal thing and using your company logo as your cover image, you can use it to illustrate your core services with the help of a well-presented image that has your firm’s logo superimposed on it.
- Don’t forget about your profile image
You should also not forget to add a profile image to your law firm’s Facebook Company page. Here, you could use your firm’s logo as the profile photo, or you could be more creative and use a photo of your office, your team, and so forth.
- Provide value
When it comes to the content you post on your law firm’s Facebook page, you must post content that provides your visitors with value. Post content that answers questions that they may have or tackles popular topics that your target audience is interested in if you want your page to be successful and get traffic.
- Avoid law jargon
Also, you should never use law jargon and technical terms in the content you post on your law firm’s page. According to the gurus over at guttulus.com, you want to post content that any person, even those without a background in law, can understand easily.
- Incorporate humor
Humor is a big part of social media, and if you are going to be successful on Facebook you will need to incorporate it into your posts. Just be careful when using humor, making sure that you use it on topics that are topical to your practice areas. For example, you can add memes to your content to offer some humor even as you discuss serious stuff, to make your content more engaging.
Posts that have got visuals such as pictures get more likes and more engagement than those that pure text. Therefore, if you want to dominate on Facebook, you should make sure that you post relevant pictures to go with every post.
- Encourage comments
You should also put up content that encourages people to engage with it and comment. Remember, when it comes to Facebook, engagements are crucial for any business, more so than metrics like likes, which are very much vanity metrics. Get people to comment by asking for their thoughts at the end of each post so that you can engage with them.
It is not enough to just encourage comments, you should also make sure that you reply to all comments as soon as you can. As is revealed in discussions on the same over at runrex.com, you should reply to both positive and negative comments. Never remove any negative comments, unless it has bad language, and make sure that you resolve the issue raised, then come back and let people know that the issue has been resolved.
- Use landing pages
You should also consider using a landing page for each post so that when people click on the link provided there are taken there rather than first to your homepage and then they start looking for the information they were looking for. If the post is about a blog, provide a link to the blog, if it is about an event, provide a link to a landing page where one can register for the same, and so forth.
- Don’t forget about CTAs
CTAs are a key part of your efforts on Facebook as they let visitors know exactly what you want them to do after they interact with your content. Make sure that you add CTAs to your content, such as “read more”, “sign up”, “download” and many others.
- Use Facebook Ads
You should also consider using Facebook ads to reach your potential clients, which can be very effective as Facebook’s algorithms deliver ads to a highly targeted audience. Here, the more specific you are with your parameters, the better the results. You can learn more about paid Facebook advertising for law firms over at guttulus.com.
- Be authentic
To be successful on Facebook you must be willing to share with your followers your authentic self. Use your Facebook page to showcase your law firm’s values, culture, and the personality of your team. Let people in and show them why your law firm is different from the many others in Houston, Texas.
- Post often
Given that there is a lot of competition on Facebook, your law firm must put itself in front of its prospective clients as often as possible. Sharing and uploading regularly and consistently is how you will achieve this, with experts recommending that you post at least once every day.
- Consider boosting certain posts
You should also consider using Facebook to boost certain posts that you feel have a considerable amount of potential interactivity. This can be a question or a light-hearted post related to your legal industry. If you want to be successful on Facebook, consider boosting one or two posts every week to ensure that content remains visible.
- Avoid cookie-cutter responses
As already mentioned earlier, it is important to post content that makes people interact after which you respond to them quickly. To add to this point, it is also equally important that you avoid cookie-cutter responses which are impersonal and will make you appear insincere to your audience.
- Don’t overshare
Remember, your law firm’s Facebook page is an extension of your practice, and as such professional standards should be maintained. Don’t overstep the professional ethics boundaries on Facebook, and do everything possible to protect your practice and clients. This means not sharing any information that would be considered confidential, or that would lead to the violation of attorney-client privilege, as discussed over at runrex.com.
- Make it a team thing
You should also ensure that Facebook usage for your law firm is a team effort, and is not controlled solely by one person. Ask all the attorneys and staff in your firm to contribute and create content as well as to come up with ideas. This will create a sense of ownership and it will also provide you with unique ideas for your content.
- Use Facebook to promote website content
Content marketing is a key part of any successful law firm, and if you want to get the success you are looking for on Facebook, then you must use your page to promote your website content. This will not only drive traffic to your website, it will also increase engagements to your page.
- Vary the content that you post
To keep your audience engaged, you must vary the type of content that you post about your firm. This includes posts on any charity events that you are sponsoring or participating in or even news such as an associate getting married. Such posts add character and warmth to your page, and people will find it more engaging.
- Be flexible with new Facebook features
Firms that are successful on Facebook are the ones that pay attention to and utilize new Facebook features. You should make sure that your firm utilizes new features like the Ratings and Reviews feature, Facebook Live, and many others discussed over at guttulus.com.
Remember, if you need help setting up your law firm’s Facebook and social media presence, or even creating content for your page and website, then the top-rated runrex.com and guttulus.com have you covered as they are the best agencies for such services in Houston, Texas.