A lot of newbies looking to get into marketing keep asking me about the importance of getting certifications. Why is it important to attend marketing programs and get accreditations? Is it worth the time and money? Are programs like Bing Ads Certification worth it for you as a marketer? Well, here are 25 reasons you should get the Bing Ads Certification;
1. Employment
You stand a better chance of getting employed by people looking for marketers. Bing Ads Certification is a true revelation that you understand what the marketing entails. This will help you land employment easily as people will opt for certified people compared to those with no certification.
2. Reflects Dedication
A certificate reflects an individual’s dedication in pursuing a certain course. This is something that employers and potential clients will be pleased with. There is every reason to get certified.
3. Means that one has met the required standard
A certificate is a true mark showing that you have met the minimum required standards in any field. There is a minimum score that one has to get before he or she can get certified. If you passed the test past the threshold score, then it means that you have the qualities required to become a marketer.
4. A mark of distinction
Getting Bing Ads Certification distinguishes you from the millions out there claiming to have similar skills. This is what will make you stand out from the crowd. It is something that will separate chaff from the grains. You don’t want to be the chaff, or do you?
5. Certification is a measure of an individual’s credentials
In marketing and advertising business, there is no better way of showing off your credentials than providing evidence of certification. The exams and testing covers many areas and having passed the test shows that you are qualified in the field.
6. Getting Bing Ad Certification provides a sense of accomplishment
How great a feeling is it when you finally pass your test and are recognized as a certified Bing Ad marketer? Getting any certification in the world gives you a great sense of accomplishment and personal achievement and this is something that will help you move forward in the industry.
7. Proof of credibility
Getting this certificate will improve your credibility score and employers have a higher chance of trusting you compared to people that have no certifications. It shows that you actually took time and underwent training in the field before being awarded with the certificate.
8. Boosts your Ethics and moral approach in marketing terms
Look, there is a code of conduct and ethics that you have to agree with before you can take the course. This is meant to help you do the marketing and advertising business within a certain code. This will improve you both as a person and as a prospective marketer.
10. It looks professional
Assuming you were applying for a marketing job with a certain firm and want to show them that you are actually qualified in the field, what do you show them? The certification will help you look a little more professional and competent to handle the tasks lying ahead.
11. The course will acquaint you with vital knowledge
There is a lot of information and knowledge about Bing Ads that you don’t know. Taking the certification course will help you dig deeper and acquaint yourself with this information. You might need to apply this information later on in life.
12. The Course is Free
Look the training and accreditation is all free, it won’t hurt taking the course and getting the much needed knowledge.
13. Do things at your own pace
You don’t have to train or learn at a certain specified pace. Work at your own comfortable pace and feel free to pause and continue later. How convenient is this?
14. You have a chance to finish the exams at your own time
Are you feeling a little nervous about taking the test? Well, you have unlimited time to finish the exam and can pause the exam and continue later when you feel ready and equipped enough to continue.
15. Interact with the masters of advertising
When receiving the training, you will get a chance to interact with the gurus and masters of marketing and you can write to them to ask about anything. This will help you understand the art of marketing and advertising better.
16. Get a grip on the basics of advertising
The training and test will help you understand the basics and fundamental aspects of advertising. These are things that would otherwise have taken you years to learn.
17. Increase you proficiency in terms of advertising
Very few people know how to make the most of advertising. Taking this test will help you become proficient in the field and you can apply it in your own business or use it to outscore others when applying for employment.
19. Will help you Discover reporting tools
Taking this course will help you understand the reporting tools and advert monitoring tools. You will be able to understand when an advert is doing okay and when it needs more work. This is vital in marketing.
20. Very many people are doing it
This a reason enough to take the training and test as well. If you are to compete with these people in the marketing world, you have to take up the course to stay at par with them.
21. Improves your exposure in the marketing world
The certification process right from the training to the test itself, is a process that will increase your exposure in this field. You will be exposed to important aspects and terms used in the marketing world. When time comes for you to apply this aspects and terms, you will be comfortable with them.
22. You will get included in the professional Search
Of you are included in this list, prospective marketers looking for certified professionals will be able to quickly find you. This is important and will help you get employment quickly.
23. Learn new things that you are not aware of
The certification program is not just for novices. Even if you are an expert in the industry, you can enrol and learn new things that you have not been using.
24. Improves your performance
The program will help improve your performance in terms of advertising and marketing. The sole aim of this program is to help advertisers get great results for their advertising campaigns.
25. Helps you save a lot of money
If you are planning to run an advertising campaign for your own business in the near future, you might want to take up this course. It will help you understand the basics and help you save on money when running the ads. You will know the right people to target and will give a great Return On Investment in the end.