25 Reasons TopGolf Became Successful
Despite the fact that golf courses have been experiencing a slump in numbers, TopGolf has managed to grow. Here are the main reasons why it is succeeding, according to the experts at RunRex.
1. It Has a Responsive Website
Most people who want to find out about anything simply search for it online. The TopGolf website is a high-quality site that is easy to use on any device. It makes it easy for people to trust the products TopGolf has to offer.
2. It Has a Social Aspect to It
Nearly half of the guests that visit TopGolf locations describe themselves as non-golfers. However, they still visit their facilities because of the social aspect of the things.
3. There is A lot of Entertainment
The current breed of budding golfers wants something more than just golf. TopGolf manages to capitalize on this need, thus attracting customers to their locations.
4. It Makes Golfing Highly Accessible
Traditionally, golf courses have a high level of mystery to them. It proves to be turn off for some people. TopGolf manages to simplify everything.
5. It Uses the Latest Technology
Top golf today owns rights to some of the finest ball tracking technology in the world. Quality technology aids a great experience for golfers.
6. There is a competitive Aspect to It
Everyone loves a challenge. Thus, TopGolf has come up with numerous challenges that allow people to compete against each other.
7. They Sell Food and Beverages
In fact, sales of food and beverages account for 60 percent of all revenues. Most other golf courses tend to view such sales as unimportant to their revenue sources.
8. It Targets Local Events
The company encourages its marketers to target local social events such as rodeos to grow popularity about the product.
9. It Offers Membership Programs
Membership helps guest to feel welcome at the facility. Thus, they are likely to come back again for more. It makes them feel like they are part of a community.
10. They Have a Lot to Offer Non-golfers
If you just love great food and hanging out, you can still visit TopGolf. They target non-golfers since they also provide revenue even without playing golf.
11. They Serve Alcohol
In some of the traditional golf course, alcohol is not allowed. However, TopGolf sees alcoholic beverages as a way to attract customers to their facilities.
12. It Targets women
Traditionally, females have had a low participation in golf. However, TopGolf has a strategy that is geared to attracting more women to its facilities. It is among the reasons why it is succeeding.
13. TopGolf is Affordable
Golf has traditionally been thought of as an expensive game. However, the company has managed to come up with a price point that is accessible to most people in the US.
14. They Play Great Music
Golf is usually associated with calm and quite. However, at TopGolf, there is music being blasted from PA systems to keep guests entertained.
15. They Gamify Skills Development
Learning golf is not easy. However, TopGolf has a system that gamifies the learning process. It helps to keep beginners interested in golf.
16. Their Golf Lessons Are Affordable
One reason people lose interest in golf is because of how expensive it is to get lessons. However, TopGolf offers affordable training, which helps to keep newbies interested in learning.
17. They offer an Alternative to Traditional Golf
Besides golf, there are many other types of games to be played at TopGolf facilities. These games help to bring players who are not interested in traditional golf into their facilities.
18. They have Relaxed the Rules
Most golf courses have a strict dress code. Besides that, they have many other rules on things such as carrying cellphones. TopGolf has relaxed the rules, which makes it easier to play golf at their facilities.
19. They Rely on Their Partners
Advertising can be quite expensive. However, TopGolf has worked out an agreement with its partners such as Redbull. They help to tell people about upcoming events, which reduces their advertisement costs.
20. They Have a Post Announcement Social Media Strategy
Through regular updates on social media, they are able to keep the hype going about their products. It helps to generate more interest in TopGolf.
21. It Creates A Social and Sharable Experience
By creating a conversion around their product, TopGolf helps to make new visitors as if it is something they should be doing. In short, TopGolf is good at leveraging social proof.
22. They Have a Strong PR Strategy
TopGolf wants to ensure that it is the one telling its story from its perspective. To fulfill this goal, it has a very aggressive PR strategy.
23. It is Very Good at Securing Funding
The company recently managed to get $275 million in funding for its business. Without great negotiators, they may never have been able to secure such cash, which is necessary for their business to grow.
24. They Have a Great Expansion Strategy
TopGolf understands that for them to succeed, they have to bring their product to the customers. In contrast, most top golf courses around the world rely on the golfers coming to them.
25. They Have A great leadership Team
Their success has been in part due to their ability to attract top minds that bring innovation to the company. They understand that a company is only as good as those that manage it.