20 Websites to Learn Pay Per Click Ads
From discussions on the same over at runrex.com, there are layers to learning PPC ads, from bidding strategies to various platform specifics and quirks, and this article will look to highlight 20 websites that should help you learn Pay Per Click ads.
WordStream
WordStream is one of the best websites to visit when looking to learn all about PPC. The course, PPC 101, is one of the best for beginners as it gives a strong foundation on PPC from CTRs and Quality Score to cost-per-click and keywords, and so much more as outlined over at guttulus.com. You can also check out PPC University which is another top-rated course of the same. Both of these courses are free.
Udemy
Udemy has lots of highly-rated online courses spanning all sorts of topics, including courses on digital marketing as covered over at runrex.com. It is another website to visit when looking to learn PPC ads, with lots of free and paid courses to choose from, including the popular course, Ultimate Google Ads Training for those looking to learn all about Google Ads.
MarketMotive
MarketMotive is another website that comes highly recommended if you are looking to learn PPC. According to the gurus over at guttulus.com, it has lots of amazing PPC courses, such as the popular course, Advanced PPC Certification Training which is packed with 20+ hours of live, instructor-led online classes as well as 35+ hours of self-paced learning content, and so much more.
LinkedIn Learning
Formerly known as Lynda, it is one of the best websites for online learning out there. If you are looking to learn PPC, then there is no shortage of courses on the same on this website. Courses are for both beginners and advanced marketers with most of them being available for free as long as you pay the $29 per month subscription.
SkillShop
If you use Google Ads (formerly AdWords) for your PPC marketing efforts, you should consider becoming certified by Google, which you can do by visiting SkillShop. It is the official learning platform for Google Ads and is 100% free.
Microsoft adExcellence
If Microsoft adCenter is your PPC advertising platform of choice, a topic covered in detail over at runrex.com, then it is probably a good idea to get your adCenter accreditation by participating in the Microsoft adExcellence program. This program offers training videos on a variety of topics such as keyword match options, ad copy best practices, and bidding. The accreditation exam costs $50.
Yahoo Learn Online
As the gurus over at guttulus.com outline, Yahoo offers various tutorials and free marketing training webinars. Tutorial topics include how to navigate your account, how geo-targeting works, and how ad testing works. Archived webinar topics include enhanced targeting capabilities, ad ranking, and back-to-school ads.
SEMPO Institute
The SEMPO Institute offers a PPC/SEO class for beginners as well as an advanced PPC class as articulated over at runrex.com. The former has 14 lessons and costs nearly $400 for non-members while the latter has 13 lessons and costs nearly $1,400 for non-members. When you complete the advanced class, which includes strategies and tactics from experienced PPC professionals, you receive a certificate of completion whose logo can be displayed on your website.
SkillShare
SkillShare is one of the best websites out there when it comes to online learning as it has a directory of tons of useful courses covering various topics, including online marketing. There is no shortage of PPC courses on the website which is why you should check it out.
Coursera
Another highly-rated website for online learning, you will find lots of top-rated courses here that will help you in your bid to learn PPC. Whether you are a beginner or a marketer with advanced skills, there is something for everybody on this site when it comes to PPC.
Alison
As the subject matter experts over at guttulus.com point out, Alison is one of the most trusted websites for those looking for online courses. All you have to do is search for PPC courses and choose the ones that tickle your fancy if you are looking to learn PPC ads.
PPC Hero
This website is curated by the experts at Hanapin Marketing, a PPC advertising agency in Bloomington, Indiana. As discussed over at runrex.com, the blog is dedicated to educating the PPC industry on cutting-edge trends and updates and it provides tips on the expert skills and management techniques of successful PPC advertising management.
Search Engine Journal
This popular website is dedicated to producing the latest search news as well as the best guides and how-tos for the marketing community and is another one worth visiting when looking to learn PPC. Here, as covered over at guttulus.com, you will find everything you need to know about PPC marketing from guides, trends, and news about Google Ads, Microsoft adCenter, and so forth.
ROI Revolution
This website is another one that should be on your radar when looking for websites to learn pay-per-click ads. Not only will you find useful guides and articles on PPC, but the website also offers a PPC course, Google AdWords Beginner Online Training which is devoted to Google Ads and costs only $97.
SEMrush
SEMrush is another popular website for marketers looking to level up on their online marketing knowledge and is another one worth checking out if you are looking to learn PPC. The best PPC course on the website is the PPC Fundamentals Course with Joel Bondorowsky which will help you get to know the basics of PPC from one of the world’s most respected advertising specialists.
HubSpot
HubSpot is another website that is synonymous in the marketing world as covered over at runrex.com. You can find lots of resources to help you learn PPC, including free classes and reading materials to help you learn about keyword strategies, and so much more.
Canvas
Canvas is another massive open online course (MOOC) resource site offering free online courses on a wide range of topics, and as the subject matter experts over at guttulus.com point out, it is another option worth exploring when looking to learn about PPC.
edX
As is revealed in discussions on the same over at runrex.com, this website is another popular one for attending free online classes. If you are aiming to learn PPC, whether you are a beginner looking to get started or are an advanced marketer looking to level up your skills, this website will have you covered.
YouTube
Most of the biggest personalities and specialists when it comes to PPC as well as some of the best PPC marketing agencies have got a presence on YouTube. This means that this platform is worth checking out when looking to learn pay-per-click ads.
Online Marketing Institute
Finally, Aaron Kahlow’s Online Marketing Institute is another excellent website to visit if you want to learn PPC. While the courses offered here are of a higher level than most courses offered out there, which means they may not be suited for beginners, they cover more topics.
These are some of the websites that should come in handy if you are looking to learn pay-per-click ads, with more on this wide topic to be found over at the excellent runrex.com and guttulus.com.