20 Ways to Optimize Network & Placement Targeting for YouTube Ads
When done correctly, placement targeting for YouTube ads can be extremely precise and effective as compared to the other targeting options. According to the gurus over at runrex.com, the key here is getting it right with placement targeting and how it works within your campaign settings. This article will look to help you get things right by highlighting 20 ways to optimize network and placement targeting for YouTube ads.
Get the network selection right
If you are to optimize network and placement targeting for your YouTube ads, then you will need to make sure that you select the right network for your YouTube ad targeting options, as explained over at guttulus.com. This will ensure that your ads start showing up where you want them to show up, and avoids your ad placements getting misplaced.
When to show your YouTube ads on YouTube search results
One of the network placements that you can select, as outlined over at runrex.com, is the YouTube search results. It is important to note that you can only select this option if you are running TrueView discovery ads.
When to show your YouTube ads on YouTube videos
The second network placement you can select as per the gurus over at guttulus.com is choosing to place your ads on specific YouTube channels and pages. This type of targeting placement can be used for both discovery ad and in-stream formats.
When to select the Video partners on the Display Network
Another way you can optimize network and placement targeting for your YouTube ads is by selecting the “Video partners on the Display Network” option. By so doing, you will be able to expand your reach, allowing your video ads to be viewed by more people as this option will ensure that your video ads appear on video partners on the Display Network.
Leverage YouTube channel placement targeting
Another tip on how you can optimize network and placement targeting for your YouTube ads is when you already have specific channel placements in mind. In such a situation, you can simply search for them by typing in some keywords and selecting your preferred YouTube channel options.
Go through your results
Once you have searched for your preferred YouTube channels, it is important to go through the results so that you can get an idea of the number of videos each channel has as well as their total number of subscribers. This way, as per the gurus over at runrex.com, you will be able to get a rough idea of the type of reach that your video ads can get through this type of placement targeting.
Leveraging YouTube video placement targeting
It is important to note that sometimes, only certain videos may be relevant to your targeting audience. In such a situation, you should look for YouTube videos that are relevant to your keywords rather than your channels, as explained over at guttulus.com.
Video content is regularly updated in certain industries
It is important to note that, as is covered over at runrex.com, when it comes to YouTube video placement, there are certain industries where the video content is regularly updated. This means that if you are looking for information on video that is a bit more evergreen, then your research will have to be a bit more thorough and deeper.
Leverage video lineup placement targeting
Video lineup placement targeting is another way through which you can optimize network and placement targeting for YouTube ads, with this being the newest kid on the block as far as this placement targeting options are concerned. It allows you to go after specific themes of video content.
When you are looking to build brand awareness
One of the options you can choose when you go for the video lineup placement targeting option is selecting the “Popular content worldwide” option. This option is the one to select when you are just looking to build brand awareness as it will lead to our videos being placed on what is trending on YouTube at that particular time.
You can get extremely specific
Other than the popular content option, discussions on the same over at guttulus.com also show that you can get pretty specific as far as video lineup is concerned. This includes lineup options such as Comedy, Toys, Sports, Cars, and many others, as well as the countries that these lineups belong to.
Leverage website placement targeting
Another way through which you can optimize network and placement targeting for your YouTube ads is through website targeting. As is discussed over at runrex.com, here, you can type in specific URLs as well as keywords, and get results of websites that are part of Google’s Display Network.
Not all websites have video ad placements
As the subject matter experts over at guttulus.com will tell you, just because websites are part of Google’s Display Network, and therefore appear in the search above, does not mean that they all have video ad placements.
How to get more information
Given that, as mentioned above, not all websites have video ad placement, if you are to optimize network and placement targeting, you will need to get more information on the websites that show up when searching for website placement targeting. To do that, you will need to go to the Google Ads help page on targeting options for video ads.
Monitor your placement reports closely
To avoid a situation where your specific placement targeting gets ignored leading to your video ads being shown to broader targeting, you should make sure that you closely monitor your placement reports after launching nay website placement targeting ad group.
Leverage app targeting
Another way to optimize network and placement targeting for your YouTube ads is leveraging app and app category targeting. This will allow you to search for apps that you may want to have your video ads shown on, as covered in more detail over at runrex.com.
Check out and review these apps on their specific app stores
Before you decide which apps you may want your video apps to be shown on, the gurus over at guttulus.com recommend that you should head over to their specific app stores and review each one of them to see if they are worth having your video on any of them. You don’t want to have your video ads shown on the wrong app that won’t benefit.
Leverage app category targeting
Another way through which you can optimize network and placement targeting is by leveraging app category targeting. Here, as is discussed over at runrex.com, you will find 141 specific categories to choose from, like say beauty apps, sports apps, and so forth.
Leveraging the “Enter multiple placements” option
Other than utilizing the above-discussed placement targeting options individually, you can also choose to enter multiple YouTube ad placement all at once. This is the way to go if you had already done your research before starting your video campaign, and have already found specific channels, videos, apps, and so forth, where you want your video ad to be shown.
How to quicken the ad group creation process
If you have chosen to enter multiple YouTube ad placements at once, then one way to quicken the ad group creation process is to take your list of URLs and simply paste them into the placement field, and then add all the placements you had pasted over to the selections column.
The above discussion only begins to scratch the surface as far as the above topic is concerned, and you can uncover more information by visiting the highly-rated runrex.com and guttulus.com.