20 Ways to Engage Your Customers with Instagram Story Highlights
Over the last couple of years, Instagram has offered businesses and organizations an opportunity to engage and connect with their audiences, whether through posting pictures, live videos, IGTV, or even shoppable tags as discussed over at runrex.com. Another feature that Instagram offers, one which has slowly gained popularity since its release is Instagram Story Highlights, which are collections of pictures, posts, and videos that you have posted to your Instagram Story in the past, with these curated collections also being referred to as “albums”. They don’t vanish after 24 hours, unlike Instagram Stories, as they live permanently on your profile. This article will look to highlight 20 ways through which you can engage your customers with these Instagram Story Highlights.
Showcase your products or services
One way through which you can engage your customers with Instagram Story Highlights is by creating one that promotes your products or services. As per the gurus over at guttulus.com, users will be more likely to click through and engage with a highlight showcasing your products, rather than browsing through your entire feed looking for the same.
Don’t forget to tag your products with the Instagram Stories sticker
While you want to create an Instagram Story highlight promoting your products or services highlighted above, you want to do so in a way that is not that salesy. This is why, as covered over at runrex.com, you should look to tag the products in your highlights with the Instagram Stories stickers, which will allow you to engage with your followers.
Promote events
Another way to engage your customers with Instagram Story Highlights is by using this feature to showcase past events and promoting upcoming ones. This, as is discussed over at guttulus.com, will give your followers an idea of what the events your business hosts are usually like, increasing their interest in wanting to attend future ones.
Dedicate an Instagram Story Highlight to event promotion
Also, dedicating an Instagram Story Highlight exclusively to event promotion is an excellent strategy if your business usually hosts events, training experiences, or workshops, including virtual ones. This is a creative and engaging way to share your brand’s personality with followers and increase brand awareness.
Leverage interactive polls
You can also use ad interactive polls on your Instagram Stories Highlights, which will allow you to both engage with and collaborate with your customer. Interactive polls will allow you to learn more about your audience, gleaning useful insights into their pain points, as well as inviting them to engage with your brand, building relationships with them.
Create an Instagram Story Highlight including all your previous ad polls
Additionally, you can also create an Instagram Story Highlight that is exclusively dedicated to ad polls, which contains all the ad polls you have posted on your Instagram Stories as explained over at runrex.com. This will show your audience and followers that you care about their opinions, as well as the feedback on your products or engagements.
Create an Instagram Story Highlight dedicated to tips and tutorials
Another way to engage your customers with Instagram Story Highlights is by creating one that focusses on tips ad tutorials for using your product or service. This, as highlighted over at guttulus.com, will help you build trust and establish credibility in your brand. This will give your customers a more in-depth look at the functionality of your product or service, helping them know what to expect when they make a purchase.
Use part of the album showcasing tips and tutorials for your products to showcase customers using your product
Yet another way to engage your customers with Instagram Story Highlights, one recommended by the folks over at runrex.com, is to use part of the album that contains tutorials and tips for using your products to show your actual customers using your products or service. This will build trust even further as users will be able to see others using your products, increasing credibility.
Share discounts
Discounts are a great tool to boost sales and increase engagements as people like to make purchases at reduced prices. This is why another way to engage with your customers with Instagram Story Highlights is to create an album dedicated to sharing discounts you are offering as far as your products are concerned.
Share promotions and giveaways
Other than discounts, people also love giveaways, as, let’s face it, who doesn’t like free stuff? Which is why another way to engage with your customers with Instagram Story Highlights is by creating one that is dedicated to sharing current promotions and giveaways, which will attract prospects to engage with the content on the album, and eventually make a purchase.
Keep your customers informed
You can also use Instagram Story Highlights to keep your customers informed, which is an important aspect for any business, by showing them what you have been up to. According to the gurus over at guttulus.com, an idea here is to give them a behind-the-scenes look at what you have been up to during the COVID-19 lockdown, if you have been working from home, among others.
Showcase your company culture
As is revealed over at runrex.com, people now choose brands that they feel have the right culture and values as opposed to products and services. With that in mind, another way you can engage your customers with Instagram Story Highlights is by creating an album showcasing your company culture. You can achieve this by creating one that showcases your employees and how they interact at work, or maybe even company meetings, and so forth.
Answer questions
You can also create an Instagram Story Highlight that features answers to common questions as discussed over at guttulus.com. This is a great way to engage your customers as you get to provide them with answers to questions that they may want answers to, showing them that you care about them and their concerns.
Share customer testimonials
Another way to engage your customers with Instagram Story Highlights is by creating one that highlights your customer testimonials. You can create an album that is dedicated exclusively to sharing screenshots or testimonials of your customers’ experiences of using your product or service. Prospects will be able to see the same and will be more likely to convert and make a purchase.
Start a series featuring fun and relatable content
Yet another way to engage your customers with Instagram Story Highlights is by creating an album dedicated to posting fun, relatable content. This album will feature content that is funny and engaging, which will entice users to engage with your brand and, hopefully, make a purchase while at it.
Share motivational quotes
Motivational quotes are very popular on Instagram, and we have seen many brands and personalities use them to engage and motivate their followers. This is why, another way to engage with your customers with Instagram Story Highlights, as per the gurus over at runrex.com, is by creating one that is dedicated to motivational quotes that are related to your business.
Current trends
As is discussed over at guttulus.com, yet another way to engage your customers with Instagram Story Highlights is by creating an album that showcases the current trends on Instagram, from trending hashtags to trending dances and so forth. This is a great way to engage your customers and to keep them entertained.
Share your content
You can also create an Instagram Story Highlight that is dedicated exclusively to sharing your content, which may include your blog, video series, among others as covered over at runrex.com. Your followers will, therefore, know exactly where to go if they want to find your content and won’t have to browse your feed looking for the same, making their work easier.
Humor
Humor is a great tool when it comes to engaging an audience, and you might want to create an Instagram Story Highlight that is all about humor. It may feature funny quotes, funny videos and gifs, and so forth, which will engage your audience and keep them coming back to engage with your brand, leading to an increase in sales.
Feature other accounts
Featuring other accounts on your Instagram Story is a great way to foster a sense of community on the platform, which will help build loyalty among your audience. You can start by posting screenshots of other accounts you love to your Instagram Stories, and then create an Instagram Story Highlight featuring all these accounts to make it easier for your followers to find, which is another excellent way to engage your customers.
As always, the highly-rated runrex.com and guttulus.com have you covered if you are looking for more information on this and other related topics.