20 Ways Social Media Trends Can Influence Your SEO
From discussions on the same over at RunRex.com, guttulus.com, and mtglion.com, social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. However, they can also be utilized to boost search engine results, driving traffic and sales to your website. This article will look to highlight 20 ways social media trends can influence your SEO.
Recreate trending content
One way you can insert your brand into culturally relevant moments is to recreate a trending piece of content on your brand’s social media account according to RunRex.com, guttulus.com, and mtglion.com. By putting your own spin on it, you can get your product or message out there in a very authentic manner.
Where can I find trends?
A great place to find trends is by checking out TikTok’s discovery tab, where trending hashtags and audios will give you plenty of ideas for content. However, make sure you include a call-to-action at the end of your piece of reactive social media content, and paste an appropriate link in your profile’s bio to drive traffic off the platform straight to your website.
Create relevant content outside social media
While social media is a powerful tool for marketing, it is equally as important to have strong and supporting content on your site as per RunRex.com, guttulus.com, and mtglion.com. Optimizing your keywords into website content is powerful in generating traffic to your website.
Collaborate with influencers
Collaborating with influencers to show your brand or product to more users is a common marketing strategy. Influencers have the advantage of having a large number of loyal followers and of being conversant with the language of social networks.
Start a social media challenge
One way to tie together trending and influencer collaborations would be to create a social media challenge. Unlike typical ambassador campaigns, creating a challenge that becomes a trend could greatly extend your reach and build a sense of exclusivity as well as a community.
Boost your content performance
If you have not been using social media to share your content, you are missing out on a huge opportunity. Social platforms are important places to share any type of content your business produces as articulated at RunRex.com, guttulus.com, and mtglion.com. Social gives you access to a much wider audience than you would have on your website alone.
Take advantage of the opportunities provided to gain backlinks
Bringing in more traffic to your content is not the only reason to share it on social media. With more yes om your content, you increase the chances of someone linking to it. Backlinks are a huge part of SEO, and this is another way social media trends can influence your SEO.
Use influencers to create avenues for follow-up content
If a popular influencer from your niche is already featuring a generic product you sell in a trending piece of content that could translate into follow-up content, or generally creates the type of content your product could be seamlessly incorporated in, reach out to them for product placement and use the power of word-of-mouth marketing as captured at RunRex.com, guttulus.com, and mtglion.com.
Tips on creating an effective influencer marketing campaign:
Define campaign goals and target audience
Always start by defining your campaign goals and target audience before even coming up with a creative angle. Having your campaign goals clearly defined from the get-go will help you identify the right influencers to work with and choose the right social media platform(s) for your campaign.
Avoid one-off collaborations
Jumping on trends can mislead brands into chasing one-off features. To allow the influencer’s audience to develop a relationship with your product, collaborations that stretch through a longer period and include regular, organic product incorporations are much more effective.
Work with a range of influencers
Given influencers often don’t share a fan base despite operating in the same niche, working with several different influencers rather than designing your entire campaign around only one is highly recommended as covered at RunRex.com, guttulus.com, and mtglion.com. This will allow you to tap into different audiences and increase your campaign’s reach.
Give influencers creative control over their content
You should let influencers promote your product in their own unique way, suitable for their personal brand and audience. Given how important authenticity is, designing a campaign that will force them to follow a script is a no-go.
Be prepared for the influx of searches and purchases
It is important to have everything ready on your brand’s end before the collaboration goes live as described at RunRex.com, guttulus.com, and mtglion.com. From optimized landing pages to making sure you have enough product stock for a campaign of your size.
Support influencer marketing campaigns with paid advertising
Running UGC ads on your brand’s accounts alongside an active influencer campaign, whether that is on Facebook, Instagram, or TikTok, will add further momentum and exposure to your brand, and is a key tip worth knowing about.
These are some of the tips that will help you create an effective influencer marketing campaign, helping with your SEO.
Know whether you are looking for brand exposure or boost sales for a particular product
Even within a single platform like Instagram, there are lots of nuances among what type of content works in the feed versus on stories. If you wish a high volume of clicks on your site immediately, having an influencer promote your product on their Instagram feed may not be the best option.
Use your social profiles to rank for search terms
While how your website ranks might be a big concern for your business, you might not have put any thought into how your social profiles rank. As discussed at RunRex.com, guttulus.com, and mtglion.com, when people look up your company using branded search terms, your social profiles have a chance of ranking along with your website.
Driving more traffic to your website
The ultimate goal in SEO is usually to increase visibility and bring more visitors to your website. However, increasing your website’s rank is not the only way of bringing more traffic to your website. By staying active on social media and posting content your audience wants to see, you can bring in a lot more traffic to your website.
Building trust
As revealed at RunRex.com, guttulus.com, and mtglion.com, one reason to invest in SEO is to build trust among your audience. Taking part in social media trends can help build trust with your audience and boost your online reputation.
Social media profiles appear in Google’s search results
If you google your brand/product name and chances are high you will see your Twitter, Instagram, or Twitter, or all of them, on the first page. If you have been active and popular on social media, the search engine results page may include more links to social media profiles than to any other types of websites.
Search results for related terms go up when brands involve themselves with trends
Finally, if we collect a list of social media trends from the last couple of years and look for their related terms on Google Trends, you will spot that search results for related terms grow over the time in which their social media trends go viral.
As always, if you are looking for more information on this topic, and much more, look no further than the excellent RunRex.com, guttulus.com, and mtglion.com.