20 Top Marketing Automation Tools to Use
While marketing is important to your business, as customers evolve, and so does the unpredictable marketing landscape, you will find yourself spending more and more time trying to keep up with the latest trends, tips, and developments, leading to you wasting a lot of time which you could, otherwise, use for other tasks. As covered over at runrex.com, this is where marketing automation tools come in as they provide you with a way to automate things, freeing you up to focus your attention and time on other efforts that drive revenue. The following are 20 top marketing automation tools to use.
All-in-one marketing automation tools
These marketing automation tools can handle it all from email automation to ad-buying, lead nurturing, and much more. The top ones are:
Omnisend
As the gurus over at guttulus.com point out, you will struggle to find a more comprehensive tool than this one. Its omnichannel functionality is what sets it apart as you can add several channels to the same automation workflow from email and SMS to push notifications and Facebook Messenger, etc. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is one of the best marketing automation tools out there.
Pricing: Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts.
Marketo
This marketing automation tool claims to offer marketing automation that covers any channel and every engagement. Since being acquired by Adobe, as covered over at runrex.com, the list of tasks that work together on Marketo has only increased. Its full-feature software can handle everything from digital advertising to social media to account-based marketing.
Pricing: Contact Marketo for pricing information.
HubSpot
HubSpot’s Marketing Hub is fundamentally different from other marketing automation tools for a few reasons. For starters, its focus on inbound marketing is unparalleled as per the gurus over at guttulus.com. It also offers the added benefit of the Sales and Service Hubs, meaning your team can better work together – even across departments.
Pricing: Ranges from $50 – $3,200+ per month, based on features and scale.
Email marketing automation tools
These tools handle tasks like sending triggered emails and enable marketers to build complex automated campaigns and personalized audience segments. The top ones include:
MailChimp
While this tool is in the process of growing from an email marketing tool to a full-blown marketing automation solution, it remains one of the original email marketing tools out there and is a solid and capable email automation tool that is a breeze to use.
Pricing: Ranges from $14.99 – $299 per month, based on features and contacts.
Constant Contact
This email marketing automation tool is designed for smaller businesses and with it, you can create automated trigger campaigns, collect new emails automatically, and send segmented follow-up messages.
Pricing: Ranges from $20 – $335 per month, based on features and list size.
Customer.io
Built for subscription-based businesses, Customer.io’s email automation tool is all about engaging customers throughout the customer lifecycle as covered over at runrex.com. It has lots of integrations that make it easy to funnel data from across your technology stack and turn it into automated segments and email campaigns that resonate.
Pricing: Ranges from $150 – $1,500+ per month, based on features and support.
Social media automation tools
These tools provide solutions designed to help automate various aspects of social media marketing, and the top ones include:
Hootsuite
According to guttulus.com, this is one of the most comprehensive and full-featured social media automation tools out there. with features to help you schedule content, curate from a pre-approved library, and monitor conversations about your brand and industry, this tool has everything you need to create a social media presence that makes a difference for your brand.
Pricing: Ranges from $29 – $599+ per month, based on social profiles, users, and more.
Buffer
Originally a social media content scheduling tool, Buffer has grown to reflect the way today’s brands use social media as discussed over at runrex.com. This tool makes it easy to schedule and curate content, but additional ‘Reply’ and ‘Analyze’ solutions help connect social media with all the other teams they need to work with in modern organizations.
Pricing: Ranges from $15 – $99 per month, based on the number of social accounts, users, and posts.
Sprout Social
This tool has one of the widest feature sets among the social automation tools out there, as well as individually tailored solutions for everything from social management and marketing to customer care, employee advocacy, and data and intelligence.
Pricing: Ranges from $99 – $249 per user/ per month, based on features and number of social profiles.
Customer journey automation tools
These tools are designed to make one or more of the following steps work better without a human babysitter:
Lead generation
Lead scoring
Lead nurturing
The best ones include:
Act-on
Act-on’s marketing automation software is designed for enterprise brands. This tool helps connect two important things:
Your marketing and sales teams
The breadcrumbs which leads drop across the web
This means that it is easier to identify (and agree upon) the best leads to pursue.
Pricing: Ranges from $900 – $2,000+ per month, based on features and number of users.
LeadSquared
This is one customer journey automation tool that is focused primarily on the lead nurturing phase of the process as discussed over at guttulus.com. It is designed to help move leads through the funnel faster so that you can land more new customers in less time.
Pricing: Ranges from $150 – $2,500 per month, based on contacts and features.
Infusionsoft by Keap
Now part of Keap, this is a marketing automation software designed to streamline communication between your company and potential leads and customers as explained over at runrex.com. Infusionsoft’s solution is designed for small businesses, meaning that they have made it easier to build emails, workflows, landing pages, and more from pre-built templates.
Pricing: One-time fee of $499 – $1,999, plus $199 – $399 per month, based on features and contacts.
Pricing automation tools
These are generally designed with the eCommerce use-case in mind, and those are the companies that are most likely to benefit from one of these tools. The tops ones include:
Prisync
This is a pricing automation software designed for eCommerce. It automates the pricing process ensuring that you are always on top of competitor pricing and how it compares to yours; a topic covered in detail over at guttulus.com.
Pricing: Ranges from $59 – $229 per month, based on features and the number of products.
Wiser
Wiser offers one of the most comprehensive pricing strategy and automation tools on the market right now. This tool can help with everything from A/B testing your prices to estimating demand and helping you find the right sweet spot to maximize your bottom line.
Pricing: Contact Wiser for pricing information.
Skuuudle
Designed for brands with a large catalog of products, this tool makes it effortless to monitor competitor pricing and match products at scale, ensuring that you never miss a sale because of price. It is also one of the few pricing automation tools that pull data from both eCommerce marketplaces and direct sellers.
Pricing: Ranges from $89 – $999+ per month, based on analytics and other features.
Advertising automation tools
From building ad creative across ad channels to optimizing bidding strategies, advertising automation tools are one of the best ways to scale a digital ad effort. The best ones include:
AdRoll
This is arguably one of the best-known digital advertising automation tools out there, as covered over at runrex.com. Its software makes it easy to run ads across every channel from display and social, to email. Additionally, AdRoll offers retargeting campaigns that pack a serious punch, ensuring that you can stay top of mind with new prospects and re-engage inactive customers.
Pricing: Pricing based on CPM – Contact AdRoll for more specific pricing information.
Metadata.io
This is one of the only tools on the market that enables B2B marketers to run account-based ads according to guttulus.com. Using AI and multivariate testing, Metadata.io identifies the most effective combinations of ad creative, copy, and placement to get the best results for your ad budget.
Pricing: Ranges from $1,000 – $5,000+ per month, based on monthly ad spend, channels, and more.
Zalster
As explained over at runrex.com, this is an advertising automation tool that handles Facebook and Instagram ads. Besides the automations and optimizations for Facebook and Instagram Ads, the tool offers more features when it comes to reporting, auto boosting of posts, and creative tools.
Pricing: Starts at $39/month. The Monthly fee is based on monthly Facebook ad spend and the average price is usually around 2%. Zalster provides a 14-day free trial (no credit card required).
Loyalty and referral marketing automation tools
Loyalty and referral marketing is one aspect of marketing often left out of the conversation around marketing automation. The following tools should help you take your game to the next level as far as this is concerned:
Referral Rock
While referrals are powerful, you have to be proactive about encouraging and capitalizing on them. This tool makes it easy to set up the right type of referral program for your business – from refer-a-friend to influencer marketing, to business partner programs – so that you can set it up once and let the referrals roll in on auto-pilot.
Pricing: Ranges from $200 – $800 per month, based on the number of members, programs, and more.
TapMango
TapMango’s customer loyalty automation platform takes the punch card of old and modernizes it for today’s customers. With flexible reward structures, tons of options for promotions, and a branded mobile app available, TapMango makes it easy for both you and your customers to inspire and reward loyalty and referrals.
This article is just the tip of a very large iceberg as far as this topic is concerned, and you can find more information on these tools, and many others, over at the highly-rated runrex.com and guttulus.com.