20 Tips to Get More Views on YouTube Live
As is revealed in discussions on the same over at runrex.com, going live has been this year’s hottest trend when it comes to connecting brands and customers. Given that YouTube is the father of all video sharing sites, it is extremely surprising that YouTube Live remains largely underutilized. To help remedy that, this article will look to highlight 20 tips that will help you get more views on YouTube Live when you do decide to give it a go, which you should, given its huge potential.
Create a teaser video
Uploading a teaser video to your YouTube channel days or weeks before your live event will help you get more views as it will help build interest in your live event, enticing people to want to attend. As is discussed over at guttulus.com, make sure that the teaser video contains information on what you will be covering during the live event as well as important details such as the date and time. Also, encourage people to share your teaser video on their social media profiles.
Optimize your YouTube Live channel for SEO
Another tip that will help you get more views on YouTube live is ensuring that your channel is optimized for SEO. As explained over at runrex.com, you can do this by adding keywords and keyword phrases to your channel’s set up a few days before your event.
Gradually reveal your teaser to build interest
When releasing your teaser videos, stretch them out so that they reveal bits and pieces of your live event over time, as is covered over at guttulus.com. This will help you build up interest as far as your live event is concerned, helping you get more views on the day event.
Embed the link to your blog
If you have a blog for your brand, and you should, then another tip that will help you get more views on YouTube Live is using YouTube’s embed tool to embed the link to your event on your blog. You can also encourage other bloggers to share the embedded link onto their blogs for maximum reach.
Share your streaming link early enough
Don’t wait until just before the event before sharing the streaming link to your YouTube Live event. If you want to get more views, you should release your streaming link early enough, that is, 24 to 48 hours in advance, to generate interest, serving as a reminder, and helping you gather as many views as possible.
Leverage custom announcements
Using your social media platforms, as is explained over at runrex.com, you should also share a custom post about your YouTube Live event, where you can even have this task automated with the help of a social scheduler. This will announce your event’s unveiling as soon as your broadcast begins, helping you get more views.
Emails
You can also reach out to your contacts and network via email letting them know about your live event and asking them to either participate, cover, or shared the embedded link to your video. Personal emails are very effective, and if you get any positive response, don’t forget to follow up with a thank-you note, according to the gurus over at guttulus.com.
Post the teaser video as an add-on
Yet another tip that will help you get more viewers on YouTube Live, as covered over at runrex.com, is adding the teaser video for your live event to your existing videos on YouTube as an add-on. By doing so, you will be able to notify event casual watchers of your videos about your live event.
Leverage your friends and family
This may seem obvious, but it works a treat in building awareness about your live event, helping you get more views on YouTube Live. Create for them some prewritten teasers, include links, and have them post on their social media pages.
Create highlight clips of your events
This tip may not help with your current live event, but it will help with your next one. By creating highlight clips while your event is live, you will have material to use to promote your next YouTube Live event as you will be able to use the highlight clip to show people what they missed out on last time.
Incentivize people to attend your event
Yet another tip that will help you get more views on YouTube Live is incentivizing your audience to attend your live event. As is highlighted over at guttulus.com, you can do this by offering items like a free downloadable e-book, exclusive access to a new product, and so forth.
Create an engaging thumbnail
As is highlighted in discussions on the same over at runrex.com, the thumbnail for your YouTube Live event plays an important role in attracting people to click on and attend your event, which is why it is important to upload an engaging and eye-catching thumbnail to grab people’s attention leading to more views.
Come up with a special subscriber list
The gurus over at guttulus.com also recommend setting up a special subscriber list, which you can talk about during your event, through social media, email, and across your YouTube channel to get people to subscribe ensuring that the don’t miss out on the next event. This will create some exclusivity that will get you more views next time.
Get your time and time zones right
If you are looking to attract viewers beyond your time zone, it is important to not only choose a time when they will be available but also to use a common time zone designator so that they can calculate and know exactly what time you are going Live. Getting your time and time zones right will help you get more views on YouTube Live.
Encourage interactions
Also, by interacting and engaging with your viewers, you will build interest around your live event that will enable you to get more views. Answer questions and incorporate polls, among other strategies, into your YouTube Live event and you will be able to get more views.
Partnerships
Partnering with companies with an established audience, as well as individuals with an established audience such as influencers will also allow you to get more views for your YouTube Live event. According to discussions over at runrex.com, you should partner with influencers or companies in your industry to get an audience that is relevant and interested in your live event.
Create a pre-event landing page
Another tip by the subject matter experts over at guttulus.com that will help get you more views on YouTube Live is creating a pre-event landing page that is specifically reserved for your live event. This page can contain a subscription box so that visitors can subscribe and get updates as far as your event is concerned.
Promise to reveal something big in your event
Yet another tip that will help get you more views on YouTube Live is promising your prospective viewers that you will be revealing something big, like say some useful information, or a given secret or product, exclusively during the live event. Promote this promise extensively to build interest, and make sure you deliver so that the big reveal isn’t anticlimactic, something that will turn them off of future events as explained over at runrex.com.
Be consistent
If you want to create a following for your live events and get more views, then you need to make sure you are big on consistency. This means ensuring that your live event matches your brand, as well as ensuring that you host it at regular intervals, every first Monday of the month at a given time. This will enable people to anticipate your event and plan around it, allowing you to get more views.
Don’t let it be a one-off
You should also use your first YouTube Live event to build a live series, where each subsequent event continuous the conversation from where the previous one left off. This will allow you to build a following, helping you get more views for subsequent events.
The above discussion is only the tip of a very large iceberg, and you can glean more insights on this and other related topics by visiting the excellent runrex.com and guttulus.com.