20 Tips to Get More Views on Instagram TV
20 Tips to Get More Views on Instagram TV
Instagram TV, or IGTV, is one of the best updates Instagram has released in recent times, and it has quickly become a favorite for marketers out there mostly because, as explained over at runrex.com, it allows users to watch long-form videos. You can do this either through the main Instagram app or through the stand-alone IGTV app. Although it has some amazing content, with the average Instagram user spending about 53 minutes per day on IGTV, it still hasn’t taken off as was expected. This means that it isn’t oversaturated with marketers, making it the perfect place to be in right now. If you are looking to get on it, then this article should come in handy as it will look to highlight 20 tips on how to get more views on Instagram TV.
As the gurus over at guttulus.com will tell you, many people don’t know that you can use Hashtags on Instagram TV, and even links. You can add hashtags right under your video description, with up to 30 hashtags being allowed, although you should go overboard with them. Adding hashtags will allow even allow your videos to be featured on the hashtag sections as well, making it easier for your IGTV video to be discovered, getting you more views.
Get the format right
Remember, as is explained over at runrex.com, Instagram TV is built for vertical video, something that should be at the forefront of your mind when shooting and uploading your video content. To get more views, shoot vertically, rather than assuming that your viewers will be willing to switch their screen orientation just to watch your video content.
Keep it concise
Though IGTV is built for long-form videos, which can go up to a full hour for verified accounts, it is best to not post unnecessarily lengthy videos. No one wants to watch 10 minutes’ worth of footage of a product review, what with all the things they could be watching on Instagram and IGTV. As per discussions over at guttulus.com, posting videos that are about 5 minutes long is the way to go here.
Post your videos at the optimum time
It is also important that you know what the best time to post your video on IGTV is if you are to get maximum views. Ideally, you want to post your video when most of your target audience is active and, on the app, if you want to get more views on Instagram TV.
Post relevant content
Time is not the only consideration, as it is also crucial that you post content that is relevant to your audience if you want to get more views on Instagram TV. This is why you must learn about your audience, discover where they are from, their age group, the type of content they like, and so forth so that you can create video content that is relevant to them.
Teach your audience
As is revealed in discussions over at runrex.com, there is a huge demand for DIY content, and if you want to get more views on Instagram TV, you should consider putting up informative videos that help your viewers learn. For example, if you are a fashion brand, you can put up a video giving tips on outfit combinations, or how to put on makeup, and so forth.
Leverage behind-the-scenes content
As is explained over at guttulus.com, behind-the-scenes video content is extremely popular among viewers, and those on IGTV are no exception. Showing your viewers such content provides them with value by providing them with content no one else can. This will not only bring you more views but will also help in building trust between your customers and brand.
If you want to get more views on IGTV, then consistency is key. This is because no one has time to follow a channel that publishes content intermittently. However, while it is important to publish regularly, the gurus over at runrex.com point out that you should not sacrifice quality, avoiding being repetitive with your content in particular.
Leverage Instagram Live and Instagram Stories
You should also take advantage of Instagram Live and Instagram Stories if you want to get more views on Instagram TV. Showcasing a bit of what you are offering on IGTV on these two will drive interest on your IGTV content, bringing you more views.
Promote yourself outside of Instagram
Promotion is crucial if you are to get more views on Instagram TV, and this means promoting yourself outside of Instagram. This can include promoting your IGTV channel on Facebook. Twitter, Pinterest, your blog, through email, and so forth.
Leverage the game show format
Given that we all love game shows, you can also get more views on Instagram TV by replicating the same format. For example, if you sell skincare products, you can create a video where two people guess your two most popular products, write them on whiteboards, then reveal their answers to see who is right, among other such ideas. This, as per the folks over at guttulus.com, will keep your audience invested and engaged, getting you more views.
Conduct an interview
You can also use your IGTV channel to host an interview with a popular personality or influencer in your industry. This, as is discussed over at runrex.com, will not only make for engaging content, it will also enable you to tap into the influencer’s audience, allowing you to get more views.
Add subtitles to your videos
As is explained over at guttulus.com, IGTV allows you to add subtitles to your videos, and this is something you should never fail to do. This is because this will not only allow you to reach out to people with hearing disabilities, it will also allow people to watch and understand your videos even with the sound off, which is important as the majority of viewers watch videos with the sound off.
Use pop-up text to highlight key points
On top of adding subtitles, you should also use pop-up texts in your IGTV videos if you want to get more views. You can use pop-up texts to reiterate your main points throughout your video, something that will not only help your viewers understand your message, but will also engage them due to the aesthetic nature of such text when done correctly.
Don’t forget about your thumbnails
Thumbnails play a crucial role in deciding whether viewers click on your video or scroll by, which is why you must get yours right if you want to get more views on Instagram TV. Remember, if you don’t take the time to choose an engaging thumbnail, Instagram will choose one for you, and what they choose may not be as engaging.
Create content that is consistent with your brand
Just because IGTV is a new format doesn’t mean that you should create content that is at odds with your brand. According to discussions on the same over at runrex.com, if you are to get more views, make sure that you create content that is consistent with your brand, which means including branded marketing items promoting your brand’s logos and colors, or even having the people featured in your videos wear branded apparel.
Post a short version of your IGTV video as a regular Instagram video
On top of teasing your IGTV video on Instagram Stories and Instagram Live, you can also cut what you think is the best part of your video and post it as a regular Instagram video post. Make sure that this video grabs the attention of your viewers immediately, within the first 3 seconds or so, and then, as per the gurus over at guttulus.com, add a call-to-action asking viewers to go to your IGTV channel for the rest of the video.
Promote your video with a photo
On a related note, you can also post a photo on your Instagram promoting your IGTV video, and then add an informative and engaging caption. According to the gurus over at runrex.com, you should consider sharing the reason why you created your IGTV video, the inspiration behind it, as your caption to create an emotional connection with your audience.
Ask your followers for suggestions
Another very effective tip to get you more views on Instagram TV is simply asking your followers the type of content they would like to see you upload. You can use your Instagram Stories to either ask them for suggestions of the type of video you should upload, or run an Instagram poll to have them vote between two ideas for your next video. By publishing videos endorsed by your followers, you will be guaranteed that they will watch.
Ask people to share your IGTV videos
Yet another tip that will help you get more views on Instagram TV is by asking users to share your videos in their feeds. The more they share, the more eyes you will be able to get for your video content. Additionally, the more shares your videos receive, the more likely they are to be featured on the “popular” section of IGTV, which will also bring in more views for you.