20 Tips to Get Hired as a Google Ad Specialist
While Google Ads can provide powerful results, a lot faster than SEO as per the gurus over at runrex.com, the system involves a lot of moving parts and elements, and trying to understand and master all of them can be difficult for anyone. This is why most people tend to hire a Google Ad specialist, who is the professional that specializes in Google’s paid marketing system. If you are a Google Ad Specialist and are looking for a gig, this article will look to highlight 20 tips to get hired.
Gain experience in as many campaign types as possible
From discussions on the same over at guttulus.com, Google Ads is a large platform with many campaign types such as Search, Display, Remarketing, App, Shopping campaigns, among others. If you want to increase your chances of getting hired, you should try and gain experience in as many of these campaign types as possible.
Gain experience in various industries
As the gurus over at runrex.com point out, people tend to hire Google Ad specialists who have experience working on campaigns in their industry. This way, you hire someone who has a good idea of customer behavior in said industry. Therefore, if you want to get hired as a Google Ad specialist, try to gain experience in various industries.
Actively collect customer reviews
Another tip to get hired as a Google Ad specialist is to make sure that you actively collect customer reviews. This, as per discussions over at guttulus.com, shows that you are serious about customer satisfaction, which is sure to appeal to anyone looking to hire a Google Ad specialist.
Have a website
You can’t be taken seriously as a Google Ad specialist if you don’t even have a website. When someone is checking you out to see if they should hire you, the first thing they will want to look at is your website, and if they find out you don’t have one, then chances are they will bolt.
Provide a portfolio of past clients
You should also have a portfolio of past clients on your website, as another tip to get hired as a Google Ad specialist. This will enable any prospective clients to see the people you have worked with and may impress them enough to hire you.
Provide case studies
The subject matter experts over at runrex.com also recommend that you provide case studies on your website if you want to get hired as a Google Ad specialist. The key here is to provide case studies in various industries, as people will be looking to see if you have case studies in a related industry if they are t hire you.
Reasonable rates
From discussions on the same over at guttulus.com, price should not be a primary factor when looking to hire a Google Ad specialist, which means that people won’t be swayed much by your rates, and are even likely to stay away if they find your services to be too cheap. If you want to get hired, try, and offer reasonable rates to ensure you don’t price yourself out of a client.
Be prepared to show expertise in Google Ad budget setting
The budgeting aspect of Google Ads campaigns is one that many people put a lot of weight on, and if you are to get hired, you will have to show expertise in Google Ad budget setting, which is discussed over at runrex.com. Make sure that you have an idea of what the budget of each client should be if you want to get hired.
Branch out to other channels
The last thing someone wants is to start searching for another specialist if you want to branch into another channel. This is why most people hire Google Ad specialists that have also got the knowledge and experience of Bing Ads and other channels. If you want to get hired, try to gain knowledge and experience in other channels in addition to Google Ads.
Don’t offer lengthy contracts
People nowadays avoid getting tied up in lengthy contracts, which means that if you want to get hired as a Google Ad specialist, you will need to offer short initial contracts to clients, with the recommended length being 3 months or so.
Show expertise in forecasting tools
While it is not possible to get the exact value, many people will want to know the sales, and leads, that they will get as far as their campaign is concerned. If you are unable to determine the likely performance of their campaign, then you will be unlikely to get hired. An important tip is to, therefore, make sure that you have the expertise to use forecasting tools, which are covered in detail over at guttulus.com.
Know the optimum times
As per the gurus over at runrex.com, people also want to know the best times to run their ads; the best hours and days that will bring them the best performance. If you want to get hired, you should be in a position to show what the optimum times are for your clients, based on their goals and industry.
Show good communication
As is revealed in discussions on the same over at guttulus.com, communication is key when running any marketing campaign, with Google Ads campaigns being no exception. People want to work with a Google Ad specialist who is a good communicator, and they will be assessing you on this right from the start, checking how you communicate and how willing you are to listen to them and answer their questions. If you want to get hired, show good communication skills.
Show good reporting
You should also inform any prospective client that you will be giving them regular reports on the progress of their campaigns, from daily, weekly, to monthly reports, if you want to get hired. Reports are key to managing Google Ads campaigns, and you want to show good reporting to get hired.
Encourage input on Keywords and ad copy
While you, as the Google Ad specialist, will be responsible for writing the ads and doing the keyword research, you must encourage input from your clients on the same. They have an idea of what they want to do here, and encouraging their input will show that you care about their opinion, increasing the chances that you will get hired.
Gain expertise in Google Analytics
As the subject matter experts over at runrex.com are quick to point out, if you don’t have expertise in Google Analytics, you are unlikely to get hired as this is something people are looking for nowadays. Therefore, you should make sure that you gain expertise on the same if you want to get hired.
Get your clients vouchers
From discussions on the same over at guttulus.com, Google offers free vouchers for new advertisers. To qualify, an account should be no older than 14 days and should not have had another voucher applied to it. If you are a Premier Google Partner, you will be able to get your clients a more valuable voucher, which will sway them and get you hired.
Get certified as a Google Partner
Speaking of being a Premier Google Partner, this is another thing that will sway any prospective clients and get you hired as a Google Ad specialist. A Google Partner will have passed rigorous Google exams, and will also come with the pedigree of regularly managing successful campaigns, achieving a level of proficiency that will be extremely attractive to clients. As an aside, the Google Ad specialists over at runrex.com are all Google Partners.
Clarify that they will own the account
If you want to be hired as a Google Ad specialist, it is important to clarify right from the beginning that the advertiser, your client, will own the Google Ads account. You should even put it in a contract that at the end of the relationship, your client will have sole access to the account, even if you are the one who sets it up. This is important if you want to get hired.
Show that you use the latest third-party tools
There are several third-party bid management tools that one can use to help improve their Google Ads campaign. If you want to get hired, another tip is to show that you use the very latest tools and software. You should also not have any extra costs tied to your tools as this will put off prospective clients.
Hopefully, the above tips will help you get hired as a Google Ad specialist, with more on this and other topics to be found over at the highly-rated runrex.com and guttulus.com.