20 Tips to Build a Strong Online Foundation and Get More Leads
As the gurus over at runrex.com will tell you, even if you have an unbelievable product, if no one knows about it, then your business isn’t going anywhere. Businesses with the most leads always win. This is why this article will look to help you win by highlighting 20 tips to build a strong online foundation and get more leads.
Publish a high-quality blog
One way to build a strong online foundation, and get more leads, is to publish a high-quality blog, as is explained over at guttulus.com. This will enable you to build a following online, creating trust and loyalty that you can then leverage into helping you get more leads for your business.
Offer your audience value with the content you put out
Another tip that will help you build a strong online foundation and get more leads is offering your audience real value with the content you put out there. As per the gurus over at runrex.com, this means putting out educational and instructional videos, and prioritizing helping your audience solve problems rather than promoting yourself.
Publish eBooks
An underrated tip that will help you build a strong online foundation and get more leads is putting out eBooks on topics of interest in your industry for your audience, as is covered over at guttulus.com. People are always looking for useful eBooks to read, and you can take advantage of this to build a following online and generate leads.
Put out audio content
On top of reading blogs and eBooks, people are also increasingly listening to audio content like podcasts and audiobooks. You can begin putting up podcasts that help your audience solve issues in your industry, and this will help you build an audience and a strong online foundation that will help you generate more leads for your business.
Downloadable PDFs
If you don’t have the time or resources to write an eBook, you should consider outing downloadable guides in PDF form. You can create a guide comprising of several pages and put it out there for your audience to enjoy, and this will help build an online following and generate leads.
Host webinars
The gurus over at runrex.com recommend hosting webinars with related but non-competing brands who share a similar audience as yours as a means of building a strong online foundation and getting more leads. This can be a win-win situation for both parties involved while giving your audience the benefit of receiving knowledge from two brands.
Run contests or giveaways
Running giveaways and contests is yet another way through which you can build a strong online foundation and get more leads. Contests and giveaways help create a buzz online which can help build you a huge following, while they also generate lots of leads in a short period, as is discussed over at guttulus.com.
Host a virtual summit
Another creative way to build a strong online foundation and eventually generate leads is to host a virtual summit featuring industry leaders and experts. Get in as many high-quality partner brands and speakers as possible, according to the folks over at runrex.com, if you are to be successful.
Answer questions on Quora
Chances are that your target market audience already exists on Quora and are actively seeking solutions to problems that you can help solve. By taking your time to answer questions on Quora, and tactfully and tastefully linking your website for visitors to click and learn more, you will be able to build a strong online presence and generate leads.
Long-form updates on LinkedIn
If you are on LinkedIn, then you have seen posts that start with hooks like “This blew my mind” or “I have a confession to make”, and then continue into long-form utilizing most of the 1,300-character limit for a status update on LinkedIn. These long-form updates on LinkedIn are quite popular and can help build you a great following over there, and help get you more leads.
Be interviewed on relevant podcasts
If you are unable to launch your podcast, you can try and get yourself featured on relevant and popular podcasts, according to the folks over at guttulus.com. Given the sheer number of people who listen to podcasts daily, this will undoubtedly help build you a strong online foundation and get you more leads.
Encourage and welcome questions
If you are hosting a webinar, podcast, or any other such event, it is important to encourage and welcome questions from your audience. This, as per the gurus over at runrex.com, shows that you care about them and will create a stronger bond, helping you generate more leads for your business.
Leverage polls
Another useful tip that will help you build a strong online foundation, and get more leads, is leveraging the power of polls. As explained over at guttulus.com, polls help encourage engagement and improve customer satisfaction which will help build trust and loyalty, helping get more leads.
Offer premium content
Yet another tip that will help you to build a strong online foundation and get more leads is to offer your audience premium content, that is, content that hasn’t been released anywhere else. This offers tremendous value and scarcity, and if your audience members know that the content offered on your platforms can’t be found anywhere else, they will increasingly flood onto said platforms.
Use Google as your login
Nowadays, almost everyone has a Google account, and with it, almost all of their information is on their Google account from their name to phone number and email address, and so forth. By using Google as your login, you will, therefore, limit the amount of information that your customers need to input in your forms, and you will attract more of them. This makes the lead generation process easier, which will be of great benefit to you.
Directly engage with your audience
According to the subject matter experts over at runrex.com, you should avoid indirect engagement like the use of FAQs, and instead opt for direct engagement, like the use of live chats, forums, and help centers. Direct engagement fosters a closer bond with your audience, building trust that will help you generate more leads.
Keep an eye on and invest in new technology
As the gurus over at guttulus.com will tell you, new technology sets trend in the market, and by keeping an eye on and investing in new technology, you position yourself as an industry leader and a trendsetter, helping build a strong online foundation, helping you generate more leads.
High-quality content
On top of ensuring that your content is educational and instructional as mentioned above, you should also make sure that it is of a high-quality. Resources like InVideo, among others discussed over at runrex.com, can help you create stunning professional-level videos within minutes with the help of pre-made templates. Make sure you add images, videos, and infographics.
Leverage the power of quizzes
Quizzes are a great way to make your content more engaging and compelling, and will also help you build a strong online foundation and get more leads, by helping build a stronger relationship with your audience. QuickBox is a free tool that will help you create a quiz in just a few easy steps, after which you can publish it on your blog.
Offer a free software tool on your website if possible
If you can offer a free software tool, like the website analyzer available on Neil Patel’s blog, Quick Sprout, among other examples, then you will be well on your way to building a strong online foundation and getting more leads. This is because by doing so, you will build more trust with your audience, which invariably means more leads.
The above discussion only begins to scratch the surface as far as this topic is concerned, and you can uncover more on this and other related topics by visiting the excellent runrex.com and guttulus.com.