20 Tips on How to be a Successful Amazon Seller
As the gurus over at runrex.com will tell you, if you have the right selling strategies, then Amazon can be an extremely rewarding and profitable platform for you. This is why this article will look to help you out by highlighting 20 tips on how to be a successful Amazon seller.
Create authentic product details
As is revealed in discussions on the same over at guttulus.com, Amazon is full of thousands of products and services, as well as lots of customers looking for great Amazon deals. When customers narrow down their search by using filters, or they directly mention the product or desired features they are looking for, Amazon will look for the most relevant products to show them. This is where your product details or information come in, as if your product information is more detailed and authentic, it will have a higher chance of matching the buyer’s search. Try and customize your product details according to popular search keywords.
Move to the Fulfilment by Amazon program, FBA
If you are to become a successful Amazon seller, then you should consider switching to the Fulfilment by Amazon program, as this allows sellers to ship their merchandise in advance to Amazon warehouse, and once sold, they will be shipped by Amazon to buyers, as explained over at runrex.com. This program also takes over all details of customer service, delivery, return, and refunds, allowing one to focus fully on other important things as far as your business is concerned. Even though it has high fees, it will boost your sales considerably, hence why it is worth it.
See if you can win the buy box
The buy box, as outlined over at guttulus.com, is the page that shows up when a buyer clicks on any of the recommended results from the search they had initially made. You can win the buy box by having unique items, using Amazon’s bundling policy to create unique items, or offering the lowest prices with a good seller’s account reputation.
Follow the rules
It is also important to stay within Amazon’s strict guidelines, otherwise, all the other efforts you put in to try and boost sales will be in vain. You should be aware of the ever-changing requirements and rules set by guidelines, and make sure you abide by them if you are to be successful.
Positive reviews
Customer reviews will help show Amazon that your products are worthy of being ranked highly, which will boost sales and will make you the successful Amazon retailer you aim to be. To get good Amazon reviews, you should consider approaching Amazon-affiliated blogs to review your products by providing them with a voucher or a code to redeem, as if you can get good reviews, then the cost of 10 or 20 of your items will be worth it.
Get your prices right
It is no secret that one of the reasons why people shop on Amazon is to get the best deals on the market, as is covered over at runrex.com. Therefore, if you are to be a successful Amazon seller, you should try and get your pricing right. Don’t, however, go too low with your pricing, as this will raise doubts about the quality of your products as customers will be wondering why your products are so cheap.
Sell on Amazon’s international sites
Another way to increase sales and become a successful Amazon seller is to sell on their worldwide sites as is discussed in detail over at guttulus.com. Amazon has got 12 international marketplaces which give you a chance to reach millions of active buyers from all over the world.
Invest in advertising
By investing in Amazon advertising, you will be able to boost product visibility, as per the gurus over at runrex.com, which will consequently boost sales. You should consider the Sponsored Products advertising option, which is extremely popular and effective, as with this option, your sponsored product will be displayed on the search results page of your bid wins, increasing visibility and sales.
Use professional and high-quality images
Images not only attract the attention of prospective customers, but they also encourage purchases, as if a product looks good, but a buyer is also likely to buy. This is why, if you are to be a successful Amazon seller, you need to make sure your images are high-quality and professional-looking. Also, take various photos displaying various angles of your product to build trust.
Leverage the flywheel effect
If you publish large inventories on Amazon, there will always be groups of your products that get better visibility than others as high visible products benefit from the flywheel effect while less visible ones stay hidden. To create more balance and increase sales, try and build your flywheel for less visible products, like say putting a set of them on FBA, among other strategies.
Get protection form third-party competitors
As is explained over at guttulus.com, if you are to be successful on Amazon, you should try and ensure that you are not losing buyers to third-party retailers. To do so, you should try setting up your campaigns on Amazon in such a way that the customer’s discovery process is always under a certain price as this will ensure that third-party retailers won’t steal your customers by offering them cheaper prices.
Keep an eye on your competition
If you are not looking at what your competitors, then as per the gurus over at runrex.com, you are missing out big time on getting the success you crave. You should use tools like SEMrush, Ahrefs, Moat, among others, to gather information on your competitors such as the keywords they are using, how high they rank, where they are spending their ad money, and so forth allowing you to make changes that will give you better results.
Sync your products
The subject matter experts over at guttulus.com also recommend that you sync your products from your eCommerce store to Amazon if you are to be a successful Amazon seller. This allows you to track and be aware of your product quantity levels on all platforms, while also updating any specifications you may want to update a lot easier.
Conduct polls
Polling services like PickFu are a great resource for any Amazon seller, as they allow one to test various aspects of their products, from the product descriptions to their photos by polling respondents who match their target demographics, to know what works and what doesn’t, allowing you to make changes that will lead to an increase in sales.
Diversify your photos
Investing in high-quality and professional photos, as outlined above, is not enough as if you are to be a successful Amazon seller, you will need to also diversify your photos. Aim to have 2 or 3 high-quality white background photos, and then 3 to 7 lifestyle photos, and avoid a situation where all your photos are plain white background photos.
Make sure your images tell a story
As the gurus over at runrex.com will tell you, most purchases on Amazon occur on mobile, and as such, if you are to be successful, you should make sure that your images tell a story and they don’t just appear to have been slapped on there with no context.
Include graphs and infographics
You should also consider adding graphs and other infographics to go with your product images, as is explained over at guttulus.com. These can be a great resource in highlighting core value points within your product photos and help users get a better idea of what your product is all about and how it will help them by just glancing at the information provided. Use infographics to emphasize major features and you will benefit no end.
Don’t forget good old-fashioned SEO methodologies
Remember, even as you focus on Amazon, most people use search engines like Google as a gateway to Amazon, which means that, just because you are selling on Amazon, you should not neglect using traditional SEO strategies, something the subject matter experts over at runrex.com can help with.
Leverage external traffic
You should also try and drive external traffic from places such as Facebook Ads, or your email list, to Amazon. This will provide you with an extra boost in sales and will ensure that you are well on your way to being a successful Amazon seller. This will also boost your rankings as Amazon rewards sellers who drive traffic from external sources.
Trademark your brand
Another tip that will help you become a successful Amazon seller is trademarking your brand as this will open you up to a world of opportunities, like access to Enhanced Brand Content, Amazon Storefronts, Trademark Violation Tool, and so much more, all of which have been proven to increasing conversion rates, and consequently leading to increased sales leading to success.
The above are some of the tips that will lead to you becoming a successful Amazon seller, with more on the same to be found over at runrex.com and guttulus.com.