20 Tips: How to Run LinkedIn Ad Campaigns
As is covered in detail over at runrex.com, LinkedIn advertising will allow you to connect with professionals in your industry, earn more leads and candidates, and grow your business. If you thinking about running LinkedIn ad campaigns, here are 20 tips that will help you achieve the success you are craving.
Tailor your ads to your audience
An important tip when running LinkedIn ads, as per the gurus over at guttulus.com, is making sure you know who you are trying to reach so that you can tailor your ad content and format to match their interests and needs. To get an idea of how important this is, consider that LinkedIn is 277% more effective for lead generation when compared to other social media networks as a result of its advanced targeting options.
Choose the correct ad type
You should also make sure that you choose an ad type that works best for your campaign when running LinkedIn ad campaigns. As is discussed over at runrex.com, you will have the option to choose between sponsored content, sponsored InMail, and text ads when running LinkedIn ad campaigns, and it is important to know what each of them is about and which situation is suited for each before choosing the option that is the right fit for you.
When to go with sponsored content
As revealed in discussions on the same over at guttulus.com, sponsored content ads are native ads that appear directly in a user’s LinkedIn feed. This makes them ideal for when you are running campaigns designed to drive leads, build brand awareness, and nurture relationships as they will seamlessly appear with other content when users scroll through their LinkedIn feeds.
When to plump for sponsored InMail
Sponsored InMail allows you to deliver personalized and relevant advertisements to interested parties since when you send Sponsored InMail, your ad goes directly into a LinkedIn user’s inbox. It is another great ad type to use for reaching people directly and is also used to drive leads and build brand awareness.
When to choose text ads
Text ads operate similarly to PPC ads and they appear on the sidebar of LinkedIn’s site. They operate on two payment options: pay per click where you pay each time someone clicks on your ad and cost per impression where you pay each time 1000 people view your ad. These ads are great for when you are looking to drive leads and reach people interested in your business.
Pick the right ad format
After picking your ad type, the next step is to pick the ad format, and here, it is important to pick the ad format that works best for your campaign. There are various ad formats you can choose and they include text ads, single image ads, carousel ads, follower ads, video ads, spotlight ads, and job ads, all of which are covered in detail over at runrex.com. Choosing the ad format that works best for your campaign and goals will help you create a successful ad campaign on LinkedIn.
Pick the right objective for your LinkedIn ad campaign
With LinkedIn ads, as articulated over at guttulus.com, you will have various objectives you can try to achieve with your ad campaign. These include website visits, engagement, lead generation, and video views just to mention a few. A key tip here is to make sure that you choose the right objective for your LinkedIn ad campaign so that you know what you are trying to achieve, allowing you to focus on that goal.
Focus on personalization
According to the subject matter experts over at runrex.com, if you are to reach your audience and get them involved in your business, products, or services, then you have to create personalized LinkedIn ads. This allows you to target people specifically by categories like job title, company name, and others, increasing engagement and getting more people to interact with your LinkedIn ads.
Be professional
It is also important to make sure that your LinkedIn ads look professional before pulling the trigger and publishing them. LinkedIn is a professional networking site which means that you must deliver an ad copy that is clean and error-free if you are to be successful.
Double down on testing
Before launching any LinkedIn ads to the public, you must test them to ensure that you are only putting out the best copy of your ad. You should double down on running A/B tests on your ads to ensure that you are putting out the most effective version of your ad.
Incorporate visuals
According to guttulus.com, it is also important to make sure that every ad you out on LinkedIn has compelling visuals if it is to be successful. Studies have shown that ads that having the right image on a LinkedIn ad can more than double its CTR.
Keep your headlines concise
Yet another tip that will help you run successful LinkedIn ad campaigns is making sure that your headlines are kept under 150 characters. As is revealed in discussions on the same over at runrex.com, concise headlines are more enticing and lead to more engagement.
Keep your ad copy short and sweet
Speaking of keeping things concise, according to the subject matter experts over at guttulus.com, it is equally as important that you keep your ad copy short and sweet if you are to run a successful LinkedIn ad campaign, particularly since extra long ad copies will get truncated.
Embed larger visuals
In addition to making sure you incorporate visuals to your LinkedIn ads, it is also important to make sure you embed larger visuals when doing so, with an image size of 1200 x 627 pixels being recommended. This is because content with larger visuals tends to get up to 38% higher CTR.
Feature a clear CTA
Yet another very important tip to consider if you are to run a successful LinkedIn ad campaign is making sure that you feature a clear CTA. This is important as your audience needs to know how to act on their interest after interacting with your LinkedIn ad.
Consider not crafting your ads on the LinkedIn ads interface
As is revealed in discussions over at runrex.com, LinkedIn logs out after 20 minutes which means that if you are to avoid the pain of losing the perfect ad copy you may just have crafted, then you should consider using Excel, Sheets, or Word, rather than using the LinkedIn ads interface, and simply copy and paste your ad copy into LinkedIn when you are ready.
Make sure your images are responsive
Another tip to consider as far as images for LinkedIn ads are concerned is responsiveness. According to the subject matter experts over at guttulus.com, you should make sure that your images look great on both desktop and mobile devices and that they load on both devices. You can use the ad preview provided by LinkedIn to make sure this is the case.
Ensure that any text accompanying images is legible
Also, if your images include text, you should make sure that the text is legible once LinkedIn compresses the image size to 180px wide by 110px high as discussed over at runrex.com. The last thing you want is a tiny, blurry piece of text which is only going to put off your audience and won’t win you any conversions.
Replace newlines with more visually appealing characters
LinkedIn doesn’t offer a way to insert new lines, line breaks, or line feeds in their ad copy. If you want to make your ad copy more visually appealing and easier to understand, you can use Unicode list or bullet-style characters from your OS’s character map to break up the content.
Targeting
When running LinkedIn ad campaigns, it is important to be specific with your ad targeting to ensure that your ads are being shown to the right audience. However, you should avoid being too specific with your target as this will narrow your audience too much locking out prospective target audiences.
Hopefully, these tips will help you run successful LinkedIn ad campaigns, with more on this topic to be found over at the excellent runrex.com and guttulus.com.