20 Tips How to Improve Performance with Google Ads Price Extensions
Price extensions, as is discussed over at runrex.com, allow you to highlight some of your products or services, where they are displayed under your ad as some sort of menu, and the price is then shown too. They help you draw the attention of your audience to your ads, making it more likely that they will click on them. If you want to get started with Google Ads price extensions, this article will look to help by highlighting 20 tips on how to improve performance with Google Ads price extensions.
Consider how your account is structured
According to the gurus over at guttulus.com, the way your account is structured is what will guide how you should set up and implement your price extensions. Remember, every price extension you create at the account level, depending on your account structure, could show up for any text ad in any of your search campaigns, hence why this is important.
Each of your price extensions will need a header
When creating price extensions, you should also remember to add a header for each one of them. As is revealed in discussions over at runrex.com, it is worth pointing out that this header should not be more than 25 characters long, and that you cannot have a duplicate copy here as well.
Ensure your headlines are unique
When creating headlines for your price extensions, it is also important that you make sure that each one of them is unique. This is because, as is outlined over at guttulus.com, Google Ads will not allow you to save your ad if your headlines are not unique. You can then proceed to add a price for each of your price extensions.
Each of your price extensions will need a description
It is also worth pointing out that each of your price extensions items will also need to have a description, which should also not be longer than 25 characters, as well as a final URL. However, unlike the headline of your price extension, the description can be identical for every single item.
Avoid adding the maximum 8 price extension items
While Google allows advertisers to add up to 8 different price extensions items, it is recommended that you avoid this, as this may lead to a situation where some of your price extension items don’t show, particularly if a user is conducting their search through mobile.
Control the order of your price extension items
If you are unable to avoid having too many price extension items, then as per the gurus over at runrex.com, you should control the order of your items to make sure that your most visible items are towards the beginning, and as such will be seen first by users.
Test your price extension strategies
Once you set up your price extension, you must test your strategies rather than just forget about your extensions once you have set them up. Testing will allow you to know which strategies work and which don’t, allowing you to achieve your account or business goals and objectives as covered over at guttulus.com.
Conduct tests around price sorting
One of the ways through which you can test your price extensions strategies is by testing around with price sorting, as explained over at runrex.com. If you have discovered that your audience is always looking for a deal, then you should try a price-sorted price extension ranging from the lowest-priced item or service to the highest-priced one. However, if you are not looking to attract people looking for a deal, then you can just sort by the highest-priced category, filtering down to the lowest ones.
Put your most popular products first
You can also test your price extensions by sorting based on the popularity of your products or product categories. This doesn’t mean the brand that is the cheapest or has the most quality, but the one that is highly sort-after by customers in the market. Look for the most popular item in the market, and make sure that it appears at the top of your list.
Use price extensions to boost awareness for new products
You can also use your price extensions to boost awareness for your new products or services. You may have a new software update you want your customers to know about or a new product line. This type of testing strategy may not bring about the most conversions, but it will help you drive awareness of said new product or service.
Test by monthly or annual billing
Yet another testing strategy, as covered over at guttulus.com, is testing your price extensions by monthly or annual billing. This strategy is more suitable for subscription accounts and will help you find out which of the two appeals the most to your clients.
Use price extensions to promote free products
Another strategy through which you can improve performance with Google Ads price extensions is using them to promote free products. Given that, as revealed over at runrex.com, Google Ads allows you to enter $0.00 as an acceptable price to enter in your price extensions, you can use your price extensions to promote free products such as free trials. This is usually the best performing price extension.
Have a dedicated landing page for extensions promoting free products
As per the gurus over at guttulus.com, while price extensions promoting free products perform extremely well, to get the best out of them, you have to make sure that you have a dedicated landing page for the extension to make the entire process straightforward for customers.
Each price extension item should be linked to the product it contains
Yet another tip worth highlighting as far as price extensions are concerned is making sure that you link each of your price extension items with the product it contains. If they all have the same product, then you can put the final URL throughout the extension.
Abide by the rules
Google has got strict rules governing price extensions, keeping in mind that these extensions are designed to help users make a quick decision. If you don’t abide by the rules set by Google, you risk lowering your ad performance, or even getting your ad unapproved.
Get your overall quality score up
According to discussions on the same over at runrex.com, the overall quality score of your ad or account campaign will also determine when your price extension shows up, which is why you must follow the best practices for creating Google Ads campaigns for the best results.
Avoid irrelevant information
You should also make sure that your Google Ads price extensions contain relevant information. This is because, as is discussed over at guttulus.com, any irrelevant information to what you are advertising will lead to your price extensions being denied, with the same applying to information that is generally unclear.
Avoid grammatical errors
Another tip that will help you when creating your Google Ads price extensions and allow you to improve performance is by ensuring that you avoid grammatical or spelling errors. According to discussions over at runrex.com, if your price extensions are to be accepted, you will need to make sure that their text is clear and without errors.
Use proper trademarks
If your price extension includes the names of brands, then you need to use a proper trademark as if you don’t, then you risk Google removing your price extension or even ad if the trademark owner files a complaint.
Ensure your prices are current
Last but not least, when creating your Google Ads price extensions, make sure that your offers and prices are current. This means that if you change anything on your landing pages or your website, make sure you update your price extension as well.
Price extensions can of great value for Google Ads campaigns and your business as a whole, and we hope that this article will help you set them up and get the best out of them, with the highly-rated runrex.com and guttulus.com being here for you if you need more information or help with the same.