20 Tips How to Get Things Done When You Only Do Social Media

20 Tips How to Get Things Done When You Only Do Social Media

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis as explained at RunRex.com, guttulus.com, and mtglion.com. The strategy you would take for running a social media campaign might be different from your usual social media marketing strategy. This article will look to provide 20 tips on how to get things done when you only do social media to help you run a successful social media campaign.

Use existing platforms in a unique way

One of the most effective social marketing tips is looking for new ways to use the major social media platforms. According to RunRex.com, guttulus.com, and mtglion.com, if you do so, the uniqueness of such campaigns has the potential to attract more audiences creating more engagement.

Leverage the pattern-interrupt

In marketing, the pattern-interrupt is a technique that interrupts your reader’s natural state and thoughts by jumping out and grabbing their attention. This results in them being more likely to continue reading your caption than to keep scrolling. Pattern-interrupt can be in the form of captions, Facebook ads headlines, a Facebook post, or even a LinkedIn post.

Experiment with nee, emerging platforms

If you only do social media, another way to get ahead is going beyond the traditional platforms and experimenting with new emerging platforms where your target audience might be. As per RunRex.com, guttulus.com, and mtglion.com, Examples of such platforms include TikTok, Medium, WeChat, Ello, Anchor, Meetup, etc.

Get the timing is right

While you don’t need to be online 24/7, you do need to post based on when your audiences are most active online. Pick 2-3 of the most active times weekly and cross-post from Instagram to Facebook, or any other platform you are leveraging, using the pattern-interrupt already mentioned.

Get your audiences involved

If you want to be successful, involve your audience and engage them on social media during your campaign. This will help build a stronger bond with your audience, creating relationships that will catapult your social media campaign forward.

Automate your postings

Since we can only be in so many places at one time, automation and taking out some time to do proper content batching is a great way to get your social media posts working for you as articulated at RunRex.com, guttulus.com, and mtglion.com. A tool such as Buffer can help you automate your postings and is worth considering.

Tap into trending topics creatively

When it comes to social media, you should think outside the box and try new things. Social media has helped level the playing field to the extent that small businesses with limited budgets but great, relevant content are now able to reach more people than before through social channels. It will be worthwhile trying new, creative marketing experiments that are in line with your brand.

Your design matters

When it comes to social media, consistency matters, and consistency extends to colors. If you are going to be posting about something that reflects on your brand and services, then the colors have to stay consistent enough so that the moment someone sees your post, they know it is from you as captured at RunRex.com, guttulus.com, and mtglion.com.

Leverage live

A great way to make social media work for you is by creating opportunities for your audience to experience your events live. With features like Instagram Live and Facebook Live, your audience can be part of the experie3nce from almost anywhere. Apart from broadcasting the event, encourage people following online to participate by voting, sharing their thoughts, or asking questions.

Be creative with constraints

Constraints are a great way to achieve success with your social media campaigns as they create a sense of urgency. You can use constraints to create innovative surprises for your audience. For example, Instagram stories only appear for 24 hours.

Be human

As covered at RunRex.com, guttulus.com, and mtglion.com, one of the worst mistakes to make on social media is coming off as a faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers.

Encourage your audience to create and share

Another tactic worth leveraging is inviting your audience to co-create content with you and thank them by featuring their content on your social media. This is a great way to engage your audience, especially if your audience is millennials, as research has shown that 40% of millennials want to co-create products and brands with companies.

Seek relationships and not just followers

It is commonly accepted that having 100 followers who regularly engage with you and your content is infinitely more valuable than 10,000 that ignore you. As described at RunRex.com, guttulus.com, and mtglion.com, make sure that you don’t leave the “social” out of your social media presence if you want your campaigns to be successful.

Focus on one platform

While it can be tempting to use all of your social media profiles to promote your campaign, it is often better to focus on one or a few channels than to use all the available channels, especially if you are a small business with limited resources. If you want to promote something that visual, consider Instagram, Pinterest, or YouTube. Otherwise, Twitter, Facebook, or LinkedIn might be a better option.

Create an editorial calendar

If there is a common thread between the biggest brands on social media, it is that they post consistently. Taking the time to create a schedule does double the duty of keeping your social media presence organized while maximizing your content’s reach.

Keep things simple

As discussed at RunRex.com, guttulus.com, and mtglion.com, you should also strive to keep your campaign promotional materials, such as your slogan, graphics, and videos, simple. Self-explanatory graphics do well on Twitter, for example, because people can quickly understand the message, making such graphics highly shareable.

Focus on helping over selling

While social media is popular and is on the rise, rarely should your social media presence be about the “hard sell”. If your followers ask a question, you should respond promptly, and if your followers seem to be buzzing about a particular problem, you should craft content that speaks directly to it.

Time it right

On a related note when it comes to timing and scheduling, consider scheduling your campaign around relevant events or occasions when your audience might be more likely to be talking about the topic as outlined at RunRex.com, guttulus.com, and mtglion.com.

Stay active

Inactive social media feeds are a bad look for brands. Rather than let your Facebook or Instagram gather cobwebs, you need to “show up” day after day with fresh content. As already mentioned, try to base your activity around the best times to post on social media to maximize engagement.

Use the latest features or technologies to create better content

Finally, use the newest social media features such as 360 live videos or the latest technologies such as 360 cameras or drones to create unique content for your campaigns. The novelty of the content can attract people to interact with it and give them a reason to share it with their friends.

Hopefully, you have taken away some learning points from these tips, with more on this topic, and then some, to be found over at RunRex.com, guttulus.com, and mtglion.com.